LinkedIn Ad Management
LinkedIn is 3x more trusted by key decision makers
With over 700 million users, LinkedIn advertising can help you reach key decision makers. Research shows that LinkedIn is 3x more trusted than any other social media platform out there by key decision makers in the business world. If you want to advertise to decision makers, high-income earners and c-suite executives then LinkedIn advertising is an effective solution for your business.
LinkedIn advertising provides advertisers to target by occupation, job title, location and many more features. You are also able to advertise to recent website visitors, as well as email contacts that are in your database. 94% of B2B marketers use LinkedIn to market their business in some capacity and less than 10% are doing so effectively.
Grow your business with the exact same LinkedIn marketing strategies proven to increase sales performance by 110% within 6 months.
- Industry-leading campaign setup
- Generate leads, not likes. Generate ROI.
- Take advantage of the latest features and strategies with ongoing campaign management.
- Enable you to be selective with your clients and raise your prices
Why choose Bibby Consulting Group to manage your LinkedIn marketing?
LinkedIn Ads Strategy
A strategy that achieves your goals.
We work with you to map out a detailed strategy to achieve your campaign objectives.
Dedicated Campaign Manager
Expert management of your campaign.
You will be assigned your own dedicated LinkedIn coach who will setup and manage your LinkedIn advertising campaign.
Measure & Refine
No guess work - everything is measured.
We are constantly managing the performance of your LinkedIn ads to ensure we are constantly improving your campaign.
Sponsored posts are LinkedIn ads that look and feel native to the LinkedIn platform. These are the ads that appear to be LinkedIn organic posts from a company’s own feed.
It’s non-intrusive LinkedIn advertising that your audience will consume without even realising they’ve been advertised to.
We can use ads manager to create a typical post with a headline, media and link to drive conversions back to your website.
Generate Leads with LinkedIn Sponsored Content
- Increase conversion rates by using a lead generation form to capture your prospects’ details
- No guess work from you - we come up with an effective ad campaign all on our own.
- We setup your audience, creative and manage your LinkedIn advertising to constantly enhance return on investment.
Who We Work With.
Award-Winning LinkedIn Marketing Agency
Since 2012 we have been the leading LinkedIn marketing services provider in Australia. We have ran LinkedIn marketing campaigns across 120 industries and helped over 20,000 businesses.
With over 700 million members on LinkedIn, it's the perfect resource to grow sales revenue and generate leads for B2B or professional services.
By outsourcing to our experienced LinkedIn marketing team you will skip the steep learning curve and be able to fast-track your results.
We have extensive experience financial services having worked with BT Financial Group, Count Group, Western Union and the world's largest hedge fund owned by Capital Group.
Frequently Asked Questions
While LinkedIn marketing describes organic content posted on your site, to maintain brand awareness and present your business as an authority, LinkedIn advertising describes a strategy involving paid ads. You can use LinkedIn Ads Manager to deliver highly targeted, promotional content.
LinkedIn advertising works through the use of sponsored campaigns, inmails, text ads and more. You can implement all advertising through the channel’s self-service platform, to control your budget, audience and campaign time frame. There are plenty of new features within this platform.
Once you’ve activated your advertising account, it’s time to create and manage your campaigns. LinkedIn marketing is highly customisable, so you can add your own text, creatives, destination, target audience, bid type and budget. LinkedIn works through a PPC process, so if you’re already doing PPC elsewhere, you’re one step ahead.
You can choose your preferred bidding option; cost per click (CPC) or cost per thousands impressions (CPM). With CPC, LinkedIn charges for every click and with CPM you pay each time 1,000 people view your post. The advertising platform is setup like an auction so your ad spend will depend on your targeting and your competition.
92% of B2B marketers think so - that's a lot. The research also shows that LinkedIn is 3x as trusted than the other social media platforms. So even if the clicks or impressions are slightly more expensive, we think it's worth it for the right type of business.
On average, 80% of all B2B leads come from LinkedIn. The quality is usually extremely good and again, depends on the type of business. The best thing to do is schedule a call with one of our LinkedIn consultants to find out what LinkedIn strategy is going to be the most effective to reach your business objectives.
