Ever feel like your LinkedIn posts are falling flat?

You put time and effort into crafting a post, hit “publish,” and… nothing. Minimal likes, few comments, and definitely no leads. It’s frustrating, right?

The truth is, LinkedIn engagement isn’t a guessing game—it’s data-driven. The top LinkedIn creators know exactly what works, and they use proven strategies to get their posts noticed and drive real engagement. The good news? I’m sharing those exact insights in this guide.

In this article, you’ll find 15 research-backed LinkedIn tips designed to boost your visibility, increase engagement, and make sure your posts reach the right audience. These aren’t outdated ideas from years ago; they’re based on current data from thousands of LinkedIn posts, so you know they work right now.

This isn’t just fluffy advice – it’s all backed by data from research reports.

Implementing just a couple of these at a time will have a dramatic impact on your results.

So if you’re not getting any engagement, don’t give up. With a few tried and tested tactics you can turn that around.

First, let’s look at why LinkedIn is a golden opportunity to grow your business or career.

Why LinkedIn?

In today’s hyper-connected world, finding effective ways to generate B2B leads can feel like aiming at a moving target.

As the business landscape tightens and audiences become more selective, B2B marketers face the challenge of reaching their ideal clients in an ever-shrinking window of attention.

This is where LinkedIn marketing comes in.

With over one billion members across 200 countries and 67 million registered companies, LinkedIn stands as a powerful platform uniquely designed for business networking. It’s not just another social media platform—it’s a community of decision-makers, professionals, and industry leaders actively seeking connections and opportunities.

LinkedIn offers a unique edge:

• 4 out of 5 members influence business decisions.
• Its audience has 2x the buying power of the average web user.
• LinkedIn is the #1 most trusted social media platform, giving businesses a credible environment to build brand authority and nurture relationships.

And when it comes to generating revenue, LinkedIn outshines other platforms. In fact, 38% of B2B marketers report LinkedIn as their top social platform for driving sales.

The Bottom Line: LinkedIn marketing works, but it requires strategy and precision. You can’t just post and hope for the best; you need to understand the platform, find your audience, and leverage LinkedIn’s unique tools to make an impact.

Ready to transform your LinkedIn presence? Let’s dive in.

15 Data-Driven Tips for Writing Engaging LinkedIn Posts

These aren’t just tips—they’re backed by real data and proven results.

When I work with clients, these are the exact strategies we use to transform LinkedIn from a quiet feed to a hub of engagement, helping them stand out as authorities in their field.

If you’re ready to boost your LinkedIn presence with more engagement, more views, and a stronger impact, let’s dive in.

1. Write Like You’re Talking to a 12-Year-Old

Studies show that posts written at a 6th-grade reading level get 50% more engagement. LinkedIn isn’t the place to flex your vocabulary—keep it clear, conversational, and direct.

Research consistently shows a strong link between using simple, easy-to-read language and higher engagement online.

And here’s a pro tip: the best-performing posts on LinkedIn are often longer than you might think—1,800 to 2,100 characters. Just keep sentences short and concise. The easier your content is to read, the longer people stay on it, increasing “dwell time” and expanding your reach.

2. Hook Your Audience from the First Line

LinkedIn cuts off posts after the first few lines, so your opening needs to be strong.

Your goal? Make them want to click “See more.”

Start with a question, a bold statement, or even a bit of controversy to draw them in. Don’t waste those first few seconds with “Hey, LinkedIn!” or “Here’s an update…”

Try examples like these instead…

Learn to do this well, and you’ll crush it on LinkedIn.

Most people struggle with it, but that’s changing.

3. Double Engagement with a Call-to-Comment

Posts with a call to comment get twice the engagement.

People like giving their opinion. Invite them in.

The first 60 minutes are crucial.

Engagement during this window significantly impacts how many people see your post, so make sure you’re ready to jump in and respond to comments right after you post. Driving the conversation early can make all the difference.

Top creators boost engagement by sparking mini-conversations in their own comments, almost like a “Part 2” to the post. Think about what you could add in the comments—a link to a helpful resource, a follow-up question, or extra insights.

Add value, reply to others, and keep the conversation alive. Simply put, get the comments flowing!

4. Post Midweek for 2x More Views

For the best chance of engagement, aim for mid-morning on Monday to Thursday. Data shows this is LinkedIn’s sweet spot—when users are most active and your post is most likely to be seen.

That said, don’t ignore Fridays or weekends completely. Posting then can sometimes be a smart move since there’s less competition. Fridays work especially well for lighter content, like celebrating wins, sharing a personal update, or posting a fun team photo. People are winding down, so the tone fits.

Also, think about where your audience is located and aim to post in their mid-morning time zone.time. But when in doubt? Stick to the data for max impact.

5. Show Your Face for 60% More Reach!

Looking for more engagement? Make it personal.

Studies show that posts featuring people get 20% more reach, but when the photo includes you, that reach jumps to 60%—and engagement increases by 50%.

Camera shy? I get it. Do it anyway.

People connect with people, not objects. So skip the stock photos and office setups. If you’re using an image, make it count. Show your face, and let your network see the real you!

6. Keep Your Videos Under 2 Minutes!

The stats don’t lie: videos between 30 and 90 seconds perform the best – by 40%!

Longer than two minutes and engagement starts to drop.

And remember that hook we talked about for writing? It’s just as crucial in videos.

After just 10 seconds, half of your viewers are likely gone. After a minute, over 80% have moved on. So get to the point quickly.

People are busy. Don’t make them work to get your message. Start strong, keep it tight, and grab attention early, or you’ll lose your audience before the real content even begins.

7. Spend 30 Minutes in Comments for Higher Reach

Engagement isn’t just about what you post—it’s about how you interact.

Spend at least 30 minutes a day in your feed, commenting on other people’s posts. Make your presence known. The more you engage, the more visible you become. It’s as simple as that.

And don’t just drop a quick “Great post!” or “Thanks for sharing.” Add real value. Share insights, ask questions, or engage directly in the conversation. This helps you stand out and makes people more likely to notice you.

8. Analyse What Works (and Learn from Top Creators)

If you want to grow on LinkedIn, don’t just post and hope for the best.

Track your results. Each week, check your analytics—see which posts get the most views, likes, comments, and shares.

Spot patterns in what performs best and adjust your strategy accordingly.

Then, take it further. Study the top creators in your industry. Tools like Kleo allow you to sort their posts by engagement, timing, and format.

Look at the topics, formats, and hooks that resonate most with their audience, and notice when they’re posting to get the best reach.

And remember: don’t copy—adapt. Success leaves clues, so find what’s working for them and make it your own.

The insights you gain here can help shape a high-engagement strategy that fits your unique voice.

9. Tell a Story to Build Connection (and Boost Dwell Time)

When you present information as a story, people are up to 22 times more likely to remember it than standalone facts. Why? Because stories create emotional connections, tapping into the way we naturally process the world.

A good story takes your audience on a journey—they can see themselves in the narrative, relate to the challenges, and feel the impact of the outcome.

Whether you’re sharing a lesson learned, a client success, or a personal milestone, storytelling makes both you and your message unforgettable.

In a sea of content, it’s these memorable posts that grab attention and keep people coming back.

Plus, stories hold attention longer, increasing “dwell time”—something LinkedIn’s algorithm rewards with greater reach. (read my article about dwell time here)

10. Optimise for 65% of users on mobile!

With 65% of LinkedIn users browsing on mobile, it’s essential to make your content mobile-friendly.

Here’s how:

• Use short paragraphs and plenty of whitespace—long text blocks get skipped on mobile.
• Choose vertical images, which see a 15% higher click-through rate than square images and 25% more than horizontal images.
• Make your content easy to scan with bullet points or lists, so readers can quickly digest the key points.

Design your posts with mobile in mind, and you’ll keep more people engaged. you’ll see a big difference in engagement – no one wants to scroll through a wall of text on their phone.

11. Customise Your Connection Invites

It’s not about numbers, it’s about quality.

Avoid generic invites. Personalise your message, even if it means upgrading to LinkedIn Premium.

If you only connect with CEOs of mining companies, for example, the more connections you get, the higher your acceptance rate. Why? Because you’ll be connected with everyone in their field, which builds credibility and makes you look like an expert in that area.

I’ve done this myself and for clients. It’s gold.

12. Get Active in Messages. Where the ROI Happens

LinkedIn isn’t just a place for public posts. The real connection often happens in the inbox.

This is where the ROI is. Where you can turn connections into offline meetings and sales.

Don’t wait around for people to send you an enquiry. Actively reach out to your target audience, engage meaningfully, and bring conversations offline where appropriate.

This is how my agency has generated over 500 million in sales for our clients over the past 10 years.

(Download 12 of my best messaging templates)

13. Be Real – AI or Not

AI is everywhere – it can draft content, suggest ideas, even help refine your posts.

I am a big advocate for AI – I did a LinkedIn live all about AI recently (if you want the replay DM me).

But with so much AI-generated content flooding feeds, people are craving something genuine.

They want to see you, not just another polished, generic post.

Use AI as a tool to help streamline your process, but don’t skip the human touch. Always edit to add your unique voice, experiences, and perspective.

Readers can tell the difference, and it’s this personal connection that builds trust and keeps people coming back.

In a world of AI, authenticity is what makes you memorable. It’s what makes you stand out, and it’s the key to building real, lasting connections.

14. Make Your Posts Relevant to Your Audience

It’s easy to think your LinkedIn posts are simply for whoever happens to be connected to you, but there’s more to it than that.

Every post should be crafted with your target audience in mind – the people you want to engage and build relationships with.

LinkedIn’s algorithm favours relevancy over recency.

This means your posts are more likely to reach people who regularly engage with similar content. That’s why consistency with your content topics are key.

When you consistently post about topics aligned with your brand, your audience knows what to expect… And so does LinkedIn.

It’s not about you, focus on your audience. Always.

15. Use Vertical Videos for 25% More Engagement

LinkedIn is rolling out a “reels-style” video feed on mobile.

Vertical videos are getting 15-25% more engagement because they’re front and centre on mobile.

The new mobile layout means these videos are easily accessible from the navigation bar. As it’s still new, you can get an edge in reach by posting engaging, vertical content under 2 minutes.

Walla.

There you have it – 15 research-based tips to get more engagement on your posts!

Are there any I missed? Drop a comment below.

Knowledge Is Great, But Useless Without Action

You’ve got the data, the tips, the insights.

But none of this works if you don’t take action.

Start by picking one or two strategies and try them out this week. LinkedIn rewards those who take action – use the advice in this article, but don’t be afraid to do you!

This article is your toolkit. It’s up to you to use it. Go get em!

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