For financial services professionals,  LinkedIn can play a critical role in targeting and engaging with clients and prospects.

We know that social selling helps you to better understand your customers which, in turn, contributes to better leads, bigger deals and richer relationships.

But regulations surrounding the use of social media in financial services, combined with a lack of knowledge about social media best practices means social selling is an underutilized tactic for financial advisors and other FSI professionals.

In a mere handful of years, social media has fundamentally changed how individuals and businesses communicate. Marketing communications have shifted from one-way conversations to dynamic social communities — thus transforming social media from a tangential element of business strategies to a decisive game-changer.

Among financial advisors in particular, social media has quickly become a critical business tool. With a business that is fueled principally by networking, advisors are increasingly integrating social media as a core element of their marketing efforts.

Here are the facts:

• 3 out of 4 Financial Advisors use Social Media for business purposes
• 9 in 10 Financial Advisors who use Social Networks turn to LinkedIn
• LinkedIn is 277% more effective for Lead Generation

We are in the middle of a huge shift in the world of marketing and in order for businesses to remain competitive they must adapt.

There is a window of opportunity right now to tap into 85% of the white collar work force, over 700 million globally.

The LinkedIn for Financial Advisers course is suitable for anybody in business looking to build their network, generate leads, find a job, and/or establish credibility in their industry. Sales people, B2B marketers, job hunters, entrepreneurs, and business owners can all benefit from using Social Media effectively.