LinkedIn Content Marketing
Partner with 2x social media marketing award winner following
the most effective content strategy in the marketplace.
Your LinkedIn Content Marketing Specialists.
Social media platforms are constantly evolving and the Bibby team evolve with the latest trends and insights on LinkedIn. We place our clients ahead of the curve and ensure they maximise engagement, grow their followers and drive business growth.
From strategy development to creating media, copywriting captions and managing the
community engagement. Our team of social media experts uses cutting-edge data and insights to position our clients as industry leaders with a powerful brand.
Maximise ROI with LinkedIn Video Content Marketing
- The average buyer consumes 10 pieces of content before they make a final purchase decision.
- More than half of all video marketers use LinkedIn for distribution, and of those, 84% have been successful.
- Social engagement videos are great for building brand awareness among your connections, especially when that video content is short, well-scripted, captioned, interesting and worth re-sharing.
Our LinkedIn
Marketing Strategy
Our strategy for creating content is a unique system adapted from legendary social media marketer Gary Vaynerchuk’s “Content Model”. In Gary’s model he uses one piece of “pillar content” which is typically longer than 30 minutes, to then create 20-50 pieces of “micro content”.
We use a similar system to create content for our clients, allowing us to create several months worth of content cost-effectively and efficiently. This approach enables us to deliver the best quality content and a high volume of it at a fraction of the cost typically involved.
The Content Pyramid
Pillar content
One long-form piece of content (30-40 minute interview with Nathanial Bibby, professional video production)
Micro content
Micro Content is scheduled into Content Calendar and posted on LinkedIn. Insights are monitored from your community to refine the next piece of Pillar Content.
Distribute across social media
Create short-form pieces of content from Pillar Content (1-2 minute videos with subtitles, images and captions)
Who We Work With.
Interview with Grant cardone
Video is the future
LinkedIn video marketing at every stage of the funnel is a B2B conversion goldmine you can’t afford to miss.
Customer testimonials, on-location shoots, corporate promos, vlogs, explainer videos, live event coverage and documentary style videos are just a few of the ways we drive higher video marketing engagement.
Our in-house team of videographers, animators and studio specialists are visionaries in their fields. We strive to deliver the perfect combination of quality and authenticity.
Award-Winning LinkedIn Marketing Agency
Since 2012 we have been the leading LinkedIn marketing services provider in Australia. We have ran LinkedIn marketing campaigns across 120 industries and helped over 20,000 businesses.
With over 700 million members on LinkedIn, it's the perfect resource to grow sales revenue and generate leads for B2B or professional services.
By outsourcing to our experienced LinkedIn marketing team you will skip the steep learning curve and be able to fast-track your results.
We have extensive experience financial services having worked with BT Financial Group, Count Group, Western Union and the world's largest hedge fund owned by Capital Group.
