How I Made $500,000 on LinkedIn Without Spending a Cent on Ads

When it comes to marketing, most people think they need a huge ad budget to see results. But what if I told you that I generated $500,000 in revenue using just LinkedIn—and didn’t spend a single dollar on ads?

Sound too good to be true? Let me break it down for you.

The Power of Organic LinkedIn Marketing

LinkedIn is the most powerful platform for B2B professionals and decision-makers. With over 900 million users globally, it’s the go-to place for meaningful conversations, professional networking, and, most importantly, business opportunities.

Yet, many people don’t realise the potential LinkedIn offers with organic strategies. No gimmicks, no big ad spend—just authentic content and strategic outreach.

In my latest YouTube video, I share the exact framework I used to generate $500,000 from LinkedIn without spending a cent on ads.

What You’ll Learn in the Video

Here’s a sneak peek of what I cover:

1. My Step-by-Step Strategy for LinkedIn Success
I break down how to find your ideal audience, build trust with them, and convert that trust into revenue.

2. How to Build Authority Through Organic Content
Learn how I consistently create posts that drive engagement and position me as a trusted expert in my industry.

3. The Secret to Closing Deals Without Selling
I’ll show you how to have meaningful conversations that naturally lead to high-value clients asking to work with you.

Why This Matters to You

Whether you’re a business owner, entrepreneur, or marketer, LinkedIn’s potential to grow your business organically is unmatched. You don’t need to spend thousands on ads. Instead, you need a proven strategy that works.

This is exactly what I’m sharing in the video.

Ready to See How It’s Done?

Watch the full video here:

If you’re ready to stop wasting money on ads and start leveraging LinkedIn as your #1 growth tool, this video is for you.

After you watch, let me know your biggest takeaway in the comments. And if you’re ready to take your LinkedIn game to the next level, get in touch to see if we’d be a suitable fit for your business.

Master LinkedIn Lead Generation: Best Strategies for 2025

Introduction

When it comes to B2B marketing, few platforms rival the potential of LinkedIn. Last night’s Monday Night Live episode (now trending on Google!) delved deep into the evolving world of LinkedIn lead generation, offering strategies that have been tested, refined, and proven to deliver exceptional results.

Whether you’re just starting out or looking to optimize your LinkedIn lead generation strategy, this recap will equip you with actionable insights and advanced tactics to help you build connections, nurture relationships, and ultimately grow your business.

Watch the full episode below:

The New Rules of LinkedIn Lead Generation


Why LinkedIn Lead Generation is Essential for Modern Businesses

With over 1 billion professionals active on the platform, LinkedIn is the ultimate space for B2B marketers, decision-makers, and thought leaders. But here’s the challenge: as the platform grows, so does the noise.

To stand out, you need a strategy that prioritizes relationships over transactions, emotion over logic, and authenticity over automation.

During the session, I shared why traditional “spray and pray” tactics no longer work and how building relationships through nurturing and engagement can double your conversion rates.


The New 4-Step LinkedIn Lead Generation Framework

Over the last 12 months, I’ve refined my lead generation process to adapt to LinkedIn’s evolving dynamics. The result? A 4-step framework that consistently delivers results:

  1. Find: Identify your ideal audience.

    Use LinkedIn’s advanced search tools to filter by job title, industry, location, and other demographics. Sales Navigator makes this even easier.
  2. Nurture: Build familiarity before connecting.

    This is where most people miss the mark. By engaging with your prospects’ content—thoughtful comments, reactions, and shares—you establish a sense of trust and rapport.
  3. Connect: Personalize your connection requests.

    Skip the sales pitch. Reference their posts or profile and ask a genuine question. This approach has helped my clients boost connection acceptance rates from 35% to 88%.
  4. Engage: Drive meaningful conversations.

    Use short, conversational messages to start a dialogue. Ask about their challenges or goals, and listen with curiosity instead of pushing an agenda.

The Psychology of LinkedIn Sales

Here’s a key takeaway: people don’t buy on logic—they buy on emotion and then justify their decisions with logic.

Instead of trying to sell, help people buy. Ask insightful questions, such as:

By doing this, you position yourself as a trusted advisor rather than just another salesperson.


Storytelling: Your Secret Weapon

Stories break through the noise and connect emotionally with your audience. In the episode, I shared how creating content that addresses common doubts and fears can reduce objections before you even speak to a prospect.

Here’s how to apply this:

storytelling strategy the epiphany bridge

Why Engagement is More Important than Followers

Too many marketers focus on vanity metrics like follower counts and post impressions. But as I explained during the session, quality trumps quantity every time.

For example, someone with 300 engaged connections can generate more leads than someone with 30,000 disengaged followers. It all comes down to the depth of your relationships and the trust you’ve built.

Remember: It’s hard to build a relationship, while you’re trying to extract value out of another human being.


Action Steps to Boost Your LinkedIn Presence

Ready to take your LinkedIn lead generation to the next level? Here’s what you can do today:

Engage thoughtfully: Comment on 5 posts from your target audience daily. Make your insights valuable and authentic.
Optimize your profile: Ensure your headline, background photo, and summary clearly communicate your value proposition.
Start conversations: Use personalized, conversational messages to build rapport before pitching.
Be consistent: Post valuable content regularly—whether that’s once a week or once a month, consistency builds trust.


Join the Conversation

Want more tips and strategies for LinkedIn lead generation? Catch up on the latest Monday Night Live episode embedded above or join us live next week!

What’s your biggest challenge with LinkedIn lead generation? Drop your thoughts in the comments..

The Ultimate Guide to LinkedIn Lead Generation 2025: Boost Connections and Sales

linkedin lead generation blog 2025

Introduction

LinkedIn isn’t just a professional network anymore—it’s a thriving ecosystem for lead generation, business growth, and brand building. As of 2025, LinkedIn has over 1 billion users worldwide, with 75% of its members outside the US.

The platform’s focus on professional networking and its data-driven advertising tools make it an unparalleled resource for B2B marketers, solopreneurs, and even B2C businesses targeting high-value clients.

This guide covers everything you need to know about generating leads on LinkedIn in 2025. From optimizing your profile to using AI tools, we’ll break down actionable strategies that deliver real results. Let’s dive in.


Understanding LinkedIn Lead Generation

What Is LinkedIn Lead Generation?

Lead generation is all about finding and connecting with the right people who could become your next customers. Whether it’s through sales strategies, marketing campaigns, or a mix of both (we’ll dive into some of these soon), the key is to have a clear plan in place. Wing it, and you’re just hoping for the best—which, let’s be honest, rarely works.

Now, B2B lead gen is a bit different from B2C. If you’re selling flip flops, almost anyone with feet is a potential customer. But if you’re selling email marketing software? That’s a way smaller, more specific group. Not everyone’s waking up thinking, “You know what I need today? Email software!”

b2b marketing research on lead generation

And here’s the challenge: B2B markets are more crowded than a food court at lunchtime. Everyone’s competing for attention. But those businesses that crack the code and consistently bring in high-quality leads? They’ve got a serious leg up on the competition. It’s like having the secret sauce everyone wants—but you’ve got to know how to make it.

Benefits of LinkedIn for B2B and B2C Businesses

How LinkedIn’s Algorithm Works in 2025

So let’s look at how LinkedIn ranks content. When a user logs into LinkedIn, there are a large number of posts, also known as LinkedIn contents found on the feed. In order to filter those posts and show the relevant posts, LinkedIn uses a lightweight ranking based on the user interests and other filters.

It then looks at key engagement metrics like reactions, comments and shares relevant to your approximate audience size. Furthermore, it will look at “dwell time” – how long people are spending on your content.

Other factors include:

One thing that a lot of people aren’t aware of is that if you’re active in the LinkedIn inbox – it will help your content’s visibility. If you and I are having a conversation privately through LinkedIn’s DM’s, it’s more likely to show you my content and vice versa. Because LinkedIn assumes we must be interested in what each other are doing.


Setting Up for Success: Optimizing Your LinkedIn Profile

With everything you do on LinkedIn, the key success factor is always how well your profile is optimised. Not just for search and visibility, but for conversions and standing out from the crowd. Does your profile clearly identify your target market, your unique value proposition, build credibility and guide people through the customer journey?

This is why I think the best investment you can make in your busniess is investing in a professionally optimized LinkedIn profile.

Crafting a Customer-Centric Headline

Your headline is the first impression for visitors. It should clearly communicate your unique value while being results-focused. For example:

linkedin headline example

Writing a Profile Summary That Converts

Your LinkedIn Profile summary should tell your story in a way that resonates with your target audience while positioning you as a thought leader. Use your own profile’s approach by including:

Perfecting Your Experience and Skills Sections

In your experience section you have your current role, and previous roles. For your current roles, if you’re looking to build the brand and get more customers – make this section about the business.

Your about section was your chance to tell your first person narrative about what you do, this is where you can talk about the company or companies you’re involved with.

This will be inline with what’s on the company page, provided that’s accurate.

In previous experience roles your profile should highlight measurable achievements while demonstrating authority in your field. For example:

Include rich, specific skills aligned with your value proposition (e.g., LinkedIn lead generation, content marketing strategy).

Leveraging Recommendations and Endorsements

Building trust on your LinkedIn profile is essential for attracting clients and collaborators. A concept known as social proof plays a pivotal role in achieving this.

In the marketing world, this is called social proof. What’s social proof?

Think of it like choosing a restaurant while on holiday. You open TripAdvisor and see one restaurant with hundreds of 5-star reviews. It’s likely to have great food and offer a good experience, so you decide to go there. Similarly, when someone visits your LinkedIn profile, they are influenced by the recommendations, testimonials, and endorsements that signal your credibility.

Recommendations

LinkedIn recommendations are powerful because they must be submitted by other LinkedIn members, making them authentic and verifiable.

linkedin recommendations

To build your social proof:

  1. Request Recommendations: Reach out to clients, colleagues, or partners you’ve worked with and ask for a recommendation. Write a customized message explaining what you’d like them to focus on. Here’s an example:

“Hi [Name], I hope you’re doing well! I’m currently enhancing my LinkedIn profile and was wondering if you’d be open to writing a quick recommendation. If you could share a bit about [specific project or skill], that would be fantastic. Please let me know if I can do the same for you in return!”

  1. Give Recommendations First: Writing recommendations for others often encourages them to reciprocate.

Endorsements

Endorsements are another quick way to showcase your expertise. Encourage your network to endorse your skills, and make sure your top skills reflect what you want to be known for.

Additional Ways to Showcase Social Proof

By strategically using recommendations, endorsements, and other forms of social proof, you can create a LinkedIn profile that builds trust and encourages people to reach out.

Using Keywords to Rank Higher in LinkedIn Search

Incorporate high-impact phrases like “LinkedIn marketing expert,” “lead generation strategies,” and “B2B sales growth” across your headline, summary, and experience sections.


Building a Powerful Network

If you want to generate leads on LinkedIn, your success will be directly correlated to the quality of your LinkedIn network.

The difference between someone who gets nothing from LinkedIn except sales pitches and the person who gets leads flooding into their inbox everyday is simple. One person has a good quality, targeted network – the other has a watered down mix-match of everyone who’s ever send them a connection request. You can guess which of these two is winning the game.

Strategies for Connecting with the Right People

One common mistake people make is being reactive on LinkedIn, allowing just anyone into their network without a clear strategy. This often leads to a low-quality, untargeted network that makes it harder to identify what truly resonates with your ideal client.

Be proactive in building a high-value network by adopting these strategies:

Filter TypeFree AccountSales Navigator
KeywordsYesYes
LocationYesYes
Current CompanyYesYes
IndustryNoYes
Job TitleNoYes
Years of ExperienceNoYes
FunctionNoYes
Seniority LevelNoYes
Company SizeNoYes
GroupsNoYes
Recently Posted ContentNoYes
Excluded TermsNoYes

Taking a strategic approach ensures your network remains focused, targeted, and valuable, helping you build meaningful connections that support your business goals.

How to Personalize Connection Requests

The most boring and ineffective thing you can do on LinkedIn is send a generic connection request. Messages like “Hi, I’d like to add you to my professional network” show no effort, no interest, and no understanding of the recipient.

This type of approach not only fails to stand out but also risks being ignored entirely. Avoid this mistake by crafting personalized, intentional invites.

Mistakes to Avoid:

Framework for a Great Invitation:

  1. Show Genuine Interest in Them: Mention something specific about their work, achievements, or profile. This demonstrates effort and thoughtfulness.
    • Example: “Hi [Name], I noticed your recent post about [topic], and I found your perspective really insightful.”
  2. State Your Reason for Reaching Out: Provide a relatable reason for connecting, whether it’s shared interests, industry relevance, or mutual goals.
    • Example: “I’m in [industry/role] as well and thought it would be great to connect and share insights.”
  3. Include a Single, Clear Call-to-Action (CTA): Make it easy for the recipient to respond or take the next step, but keep it concise.
    • Example: “If you’re open to connecting, I’d love to stay updated on your work.”
  4. Keep It Short: Respect their time by getting to the point in 2-3 sentences.

Sample Invitation:

“Hi [Name], I recently came across your post on [topic] and was impressed by your insights. I’m in [related field] and would love to connect to exchange ideas and learn from your expertise.”

By following this framework, you’ll stand out from the crowd and set the tone for meaningful, professional connections.

Make your invites genuine and relevant. Example:

“Hi [Name], I admire your work in [industry]. I’m passionate about helping businesses like yours grow through LinkedIn. Let’s connect to share insights.”

Here are a few more examples:

invitation example 3
invitation example 2
invitation example 1

Engaging with Decision-Makers and Influencers

Once connected, maintain visibility by interacting with their content. Comment thoughtfully or share their posts to demonstrate genuine interest.

The Role of LinkedIn Groups in Networking

Join groups where your ideal clients are active. Provide value by engaging in discussions or answering questions to establish authority. Use groups to grow your network – this is a great way to improve your reach and visibility!


Content Marketing for Lead Generation

Plan Your Content Strategy

Success on LinkedIn doesn’t happen by accident. A well-crafted content strategy is essential to generating consistent engagement and leads. Planning ensures you’re focusing on the right areas and delivering value to your audience. To help you stay organized, my LinkedIn Content Planner is designed to highlight the critical elements of an effective strategy.

Here’s why planning matters:

Use my planner to map out these key areas:

Download my LinkedIn Content Planner to get started. It’s a comprehensive tool to help you organize your ideas, track progress, and stay ahead in your LinkedIn strategy. Remember, success is built on intentionality and execution.

Define 3-5 core topics that align with your expertise and audience interests:

Writing Posts That Drive Engagement and Leads

Adopt a storytelling approach with a strong hook and clear takeaway. Example:

Leveraging LinkedIn Newsletters and Articles

Publish longer-form insights to establish authority and nurture leads. For example, write about how LinkedIn transformed your business.

Using Videos, Polls, and Images to Boost Visibility

Replicate successful tactics like:


LinkedIn Messaging Strategies

Understanding the Psychology of LinkedIn Messaging

We’ve all seen it: the overly salesy LinkedIn message that makes you cringe. These messages come across as pushy, self-serving, and completely disinterested in building any genuine connection. They’re all about the sender’s agenda and ignore the recipient’s needs. Messages like these fail because they:

The result? These messages are ignored, deleted, or worse—they damage your reputation.

Shifting Your Focus: Start with Curiosity, Not an Agenda

The goal of your initial outreach isn’t to sell—it’s to start a conversation. Think of it as opening a door, not closing a deal. Before you can solve a problem, you need to understand if the person even has the problem you’re equipped to solve. Until they tell you they do, selling is premature.

Instead, focus on:

This distinction—focusing on conversation over conversion—makes all the difference in building trust and rapport.

Writing Effective Cold Outreach Messages

Here’s how to structure your outreach to maximize engagement and set the stage for meaningful dialogue:

  1. Show Interest in Them: Highlight something specific about their profile, achievements, or content to show you’ve done your homework.
  2. Mention Your Reason for Reaching Out: Create relatability by explaining why you want to connect, whether it’s shared interests, mutual connections, or relevant industry topics.
  3. Provide a Single, Clear CTA: Tell them exactly what to do next, like accepting your connection request or replying to your message.
  4. Keep It Short and Respect Their Time: Deliver your message in 2-3 sentences to ensure it’s quick and easy to read.

Sample Outreach Message

“Hi [Name], I noticed your recent post about [topic] and really appreciated your perspective. As someone working in [related industry/role], I’d love to connect and exchange insights. If you’re open to it, let’s connect!”

By leading with curiosity and a genuine desire to connect, you’ll create a strong foundation for a productive and meaningful professional relationship.

Following Up Without Being Pushy

Share resources or insights relevant to their pain points in your follow-ups. Always add value.

Mistakes to Avoid in LinkedIn DMs

alan example

Alan: An Example of What Not to Do

Imagine Alan sending: “Hi, want to join my webinar and buy my course?” Pushy, self-serving, and destined to fail. This approach illustrates everything wrong with hasty, transactional messaging on LinkedIn.

Instead, focus on building rapport first. Consider this alternative:

“Hi [Name], I came across your recent post about [specific topic]. It really resonated with me because [personal insight or experience]. I’d love to connect and exchange ideas on [shared interest or industry].”

This message provides genuine value, demonstrates interest, and opens the door for meaningful dialogue. When messaging on LinkedIn, remember:

Think of your LinkedIn outreach as planting seeds. Just as Alan’s message would fall on rocky soil, an approach rooted in authenticity and value ensures your efforts lead to fruitful, long-term connections.


Leveraging LinkedIn’s Built-In Tools

LinkedIn Premium and Sales Navigator: Features and Benefits

Investing in LinkedIn Premium or Sales Navigator won’t magically make people jump out of their computers and throw their credit cards at you. However, it can significantly amplify your efforts, offering more tools for reach and precision targeting. Even with a free account, you can achieve meaningful results if you’re strategic. Premium options, on the other hand, elevate your game.

Free LinkedIn vs. Premium Options

FeatureFree AccountPremium CareerPremium BusinessSales NavigatorRecruiter Lite
See Who Viewed Your ProfileLast 5 viewersUnlimitedUnlimitedUnlimitedUnlimited
Advanced Search FiltersBasicBasicAdvancedExtensiveExtensive
InMail MessagesNone5 per month15 per month50 per month30 per month
Job InsightsLimitedDetailedDetailedN/AN/A
Lead BuilderN/AN/AN/AYesYes
Advanced RecommendationsLimitedLimitedAdvancedAdvancedAdvanced
Monthly CostFree~$39.99 USD~$59.99 USD~$79.99 USD~$119.99 USD

Mistakes to Avoid

Benefits of Each Premium Option

Why Choose Sales Navigator?

Sales Navigator is the most robust tool for lead generation, giving you:

Is It Worth the Investment?

If you’re serious about leveraging LinkedIn for business, Premium or Sales Navigator can be game-changers. Start with the free trial to explore the features, and if it aligns with your goals, it’s a worthy investment in your growth strategy.

Sales Navigator allows you to:

Using LinkedIn Ads for Lead Generation

Using LinkedIn’s Analytics to Track Performance

Monitor metrics like engagement, lead form completions, and profile views to refine your strategies.


AI and Automation in LinkedIn Lead Generation

AI Tools for Content Creation

AI tools are revolutionizing how we create and manage content on LinkedIn. Tools like ChatGPT, Jasper, Opus Clip, MagicPost, and Supergrow are now indispensable for marketers looking to streamline their workflows and produce high-quality material efficiently. Here’s how they can help:

AI-Powered Analytics to Improve Campaign ROI

Advanced AI analytics tools can identify patterns in your campaign data, helping you:

With tools like Supergrow providing automated insights into engagement trends, businesses can iterate and optimize their LinkedIn strategies to consistently outperform competitors.


Conclusion

LinkedIn lead generation in 2025 combines relationship-building with cutting-edge tools and strategies. By optimizing your profile, engaging authentically, and leveraging proven tactics, you can generate consistent, high-quality leads.

Ready to transform your LinkedIn game? Start implementing these strategies today, and let’s connect to discuss how these insights can work for your business!

How Everyday People Are Going Viral On LinkedIn With This New Trend

linkedin viral video cover

How I Went Viral on LinkedIn and You Can Too

Two weeks ago, I started testing something new on LinkedIn—a trend that nobody’s talking about yet. I’d been posting consistently for years, but mostly image-based content. Then something changed.

LinkedIn made a quiet shift—one that is already paying huge dividends for anyone willing to jump in. I decided to act fast. I put together a plan and shifted to video content. Two weeks later, something unexpected happened.

One of my videos—with just 11 likes and 1 comment (which was mine!)—suddenly exploded. 24 hours later, it became my most-viewed piece of content this year. It’s already received over 30,000 views, and by the end of the week, I expect it to be closer to 100,000.

Update 10th January 2025 – I’ve since had over 2 million views in the past 30 days – the videos are going bananas!

viral

analytics 7 days

So what’s happening here?

You see, LinkedIn has made some changes. Back in March, they started experimenting with a TikTok-style vertical video feed on mobile. Just last month, LinkedIn HQ announced they were all-in, officially rolling this feature out globally.

When I heard this, I kicked into gear. I knew from experience what happens when platforms introduce new features—there’s a short window of massive opportunity for early adopters. I started posting vertical videos consistently, and just as predicted, one of them got picked up and pushed into the feed.

This is the moment smart marketers have been waiting for. Nobody’s talking about yet – but that will change in the coming months. The playing field has been leveled.

Even posts with low engagement can explode if they hit LinkedIn’s vertical video feed.

linkedin-video-tab

Why Vertical Video is a Game-Changer on LinkedIn

LinkedIn is the latest platform to embrace vertical video—a format proven to engage audiences, especially on mobile devices. Here’s why this matters:

Check out my video about this on YouTube…

How to Leverage LinkedIn’s Vertical Video Feature

If you’ve ever wondered how to build your brand, grow your network, or even go viral on LinkedIn, this is your moment.

LinkedIn has not shared its criteria on which videos get featured in the new mobile feed, likely because they’re still making changes and need to be flexible. But based on my experience, this is what I recommend:

And one more bonus tip:

Eddie Maalouf runs a digital agency with 100 team members & over $700 Million per year in managed revenue.

He has worked with brands like Burger King, Snow Teeth Whitening, Clickfunnels and more. He exaplains the videos that have the best ROI in this short video.

The short-form videos that have the best ROI are podcast-style clips. Research shows that these short podcast-type clips get 6X ROI.

That’s what will give your videos the best chance of translating into business. They also position you as an authority, which eliminates competition.

But creating consistent, high-quality video content can be a challenge.

How We’re Helping Businesses Take Advantage

We’ve developed vertical video packages that are systemised to deliver world-class quality at an affordable rate for batch creation. Here’s what you can expect:

For our clients that we have created videos for in the past, we’re repurposing them and re-editing them into vertical format with engaging post-production optimised for mobile. The smart ones are moving on this trend today.

Why This Opportunity Won’t Last Forever

This golden window—where LinkedIn’s algorithm heavily favours vertical video—won’t last long. As more people jump on board, competition will grow, and the reach will level out.

If you’ve been waiting for the right moment to build your LinkedIn presence, this is it. Early adopters are already seeing incredible results, and there’s no reason why you can’t be one of them.

Ready to Go Viral on LinkedIn?

Whether you’re a creator, a business owner, or just looking to grow your personal brand, now is the time to act. To find out more, please contact us or DM me on LinkedIn.

This opportunity won’t come around again—don’t let it pass you by.


Frequently Asked Questions

What is LinkedIn’s Vertical Video Feature?

LinkedIn’s vertical video feature allows users to upload and share videos optimised for mobile viewing. These videos take up more screen space on mobile devices, making them more engaging and likely to grab attention in users’ feeds.

How Can I Use LinkedIn Videos to Go Viral?

To go viral on LinkedIn with video:

  • Create short, engaging videos with a clear message.
  • Use captions for accessibility and increased engagement.
  • Post 1-2 videos minimum per week, at peak times to maximise engagement
  • Share valuable insights or stories that resonate with your audience.
  • Shoot your video in vertical format to get featured in the mobile video feed
Why Are LinkedIn Vertical Videos So Effective?

Vertical videos are effective on LinkedIn because they:

  • Occupy more screen space on mobile devices.
  • Drive higher engagement rates by grabbing attention quickly.
  • Align with how most users consume content today—on mobile phones.
What Types of Content Work Best for LinkedIn Videos?

The best types of LinkedIn video content include:

  • Personal stories that connect emotionally with your audience.
  • Tips or educational insights relevant to your industry.
  • Behind-the-scenes content to showcase authenticity.
  • Testimonials or case studies that demonstrate your results.
How Do I Measure the Performance of My LinkedIn Videos?

To measure your LinkedIn video performance:

  • Track video views and impressions in your LinkedIn analytics.
  • Monitor engagement metrics like likes, comments, and shares.
  • Check your follower growth after posting videos.
  • Look for increases in profile visits and connection requests.
Can Small Businesses Leverage LinkedIn Videos?

Yes! LinkedIn videos are a cost-effective way for small businesses to:

  • Build brand awareness.
  • Showcase expertise.
  • Engage with a professional audience.
  • Drive leads and conversions.
What Are Some Tips for Creating Viral LinkedIn Videos?

Here are tips for creating viral LinkedIn videos:

  • Hook your audience in the first 3 seconds.
  • Keep your videos under 90 seconds for maximum impact.
  • Use bold captions and overlays to emphasize key points.
  • Share stories that align with your audience’s interests or challenges.
Why Is LinkedIn Video Marketing Important?

LinkedIn video marketing is important because:

  • It increases engagement rates compared to text or image posts.
  • It helps establish your authority by showcasing your expertise.
  • It enables you to reach decision-makers in your industry.
  • It improves your personal brand and business visibility.
How Can I Get Help Producing LinkedIn Videos?

At Bibby Media Group, we help create video content for our clients. From video production to writing your scripts, to coaching on how to record your videos. We even can handle posting them for you too. To see if we’d be a good fit reach out today for more info.

The 5 Best AI Tools for LinkedIn in 2025

The world of business is undergoing a massive transformation, and Artificial Intelligence (AI) is at the forefront. This isn’t just a buzzword anymore—it’s a seismic shift that’s changing the way we work, connect, and grow.

AI is changing the way we create content, build relationships, and strategise on platforms like LinkedIn. Over the past year, I’ve dived deep into the world of AI—testing tools, attending webinars, and investing in courses.

I’ve narrowed down the best AI tools for LinkedIn marketing and created a system on how to use them to get streamlined results. These are the AI tools I use for myself and in my LinkedIn agency, so they’re tried and tested. I shared all my LinkedIn AI secrets to over 400 people at my recent webinar – you can get the recording link for a limited time below!

Whether you’re a professional, marketer, or business owner, understanding and using AI on LinkedIn is no longer optional. It’s the key to staying ahead in the game.

goldman ai post

Industry leaders, including Elon Musk, have called AI the most disruptive force in history. According to a study by McKinsey, AI could impact up to 800 million jobs globally by 2030. That’s a fifth of the global workforce!

Yet, for every challenge AI brings, it creates opportunities for those ready to embrace it. So in this article I’ll breakdown how to use AI in your LinkedIn marketing and what tools are worth incorporating into your strategy.

Why LinkedIn + AI Is a Game-Changer

LinkedIn has always been the go-to platform for professionals to network and do business. But with AI, it’s transforming into so much more—a powerhouse for lead generation, content creation, and strategic growth.

What AI Can Do on LinkedIn

If you’re still relying on manual methods to keep up, it’s time to upgrade.

Let’s start with my top 5 tools for LinkedIn…


5 Best LinkedIn AI Tools (And Why I Recommend Them)

Here are my favourite tools for automating and elevating your LinkedIn strategy.

1. ChatGPT

Why I love it: ChatGPT feels like having a 24/7 assistant that never sleeps. It generates LinkedIn post ideas, drafts, and even responses to comments—all in seconds.

How to use it:

Pro Tip: Don’t stop at generating text. Ask ChatGPT for feedback to refine your posts before you publish.


2. Kleo

Why I love it: Imagine knowing what content in your niche is going viral before you post. That’s the power of Kleo. It analyzes top-performing LinkedIn posts so you can see what’s working for others—and replicate their success.

How to use it:


3. Supergrow

Why I love it: Supergrow is a lifesaver when it comes to writing posts efficiently. It has AI-powered templates that are tailored for LinkedIn. It can reformat articles, pull content from YouTube videos, or help you craft posts that resonate with your audience.

How to use it:

supergrow linkedin ai

4. Magic Post

Why I love it: Magicpost is ideal for building a strong LinkedIn presence. With templates for various post types—educational, inspirational, actionable—you’re never short of ideas.

How to use it:

magicpost ai

Special Offer:

To get 20% discount on an annual plan with MagicPost use the Promocode NATHANIAL20MPV at check out.


5. Opus Clip

Why I love it: Repurpose your video content like a pro. Opus Clip takes long-form videos (think webinars or interviews) and transforms them into short, shareable clips for LinkedIn.

How to use it:

opus clip

Why You Need to Act Now

The AI revolution is here, and LinkedIn is the perfect testing ground for professionals and businesses alike. Early adopters of AI tools will thrive, while those who hesitate risk falling behind. Here’s why you can’t afford to wait:

By integrating AI into your LinkedIn strategy, you’re not just keeping up—you’re setting yourself up to win.


LinkedIn AI Secrets Revealed in My Latest Webinar

If this has piqued your interest, you’re in luck. The recording of my LinkedIn AI Secrets webinar is still available—for a limited time. I was planning to take it down, but after so many requests, I’ve decided to leave it up for a little longer.

In this webinar you’ll learn:

… and much more.

Here’s the replay… Check it out and let me know your thoughts in the comments.


The time to act is now. LinkedIn is evolving, and with the right AI tools, you can evolve with it. Start using these tools to automate, innovate, and dominate your LinkedIn strategy today.


Frequently Asked Questions

What Are the Best AI Tools for LinkedIn?

The best AI tools for LinkedIn in 2025 include ChatGPT for content creation, Kleo for advanced automation, Supergrow for and Magic Post for writing content, and Opus Clip for repurposing long-form videos into short clips.

How Can AI Tools Help on LinkedIn?

AI tools can help automate repetitive tasks like sending connection requests, generating personalised messages, analysing content performance, and creating posts. They allow you to focus on building relationships and increasing engagement.

What Is Supergrow and How Does It Work?

Supergrow is an AI tool designed for LinkedIn that helps with content creation. It has pre-built templates you can choose to help AI write your posts and you can choose your preferred writing style, create carousels and even schedule content.

How Does Opus Clip Improve LinkedIn Videos?

Opus Clip takes long-form video content and transforms it into engaging, bite-sized clips optimised for LinkedIn. This helps increase visibility and engagement by aligning with LinkedIn’s preference for shorter, impactful videos.

Are AI Tools Suitable for Small Businesses on LinkedIn?

Yes, AI tools are highly suitable for small businesses on LinkedIn. They help save time, streamline marketing efforts, and improve outreach, even with limited resources, making LinkedIn marketing more effective.

Why Is Now the Best Time to Use AI on LinkedIn?

AI adoption is transforming LinkedIn marketing, giving businesses that adapt early a competitive edge. AI tools enhance efficiency, boost engagement, and help you stay ahead of evolving trends in LinkedIn’s professional ecosystem.

How Can Bibby Media Group Help With LinkedIn AI Strategies?

Bibby Media Group provides expert guidance on leveraging AI tools like ChatGPT, Supergrow, and Opus Clip for LinkedIn. We assist with strategy creation, content optimisation, and AI-powered lead generation. Contact us today to learn more.

How to Boost LinkedIn Engagement: 15 Data-Driven Tips

Ever feel like your LinkedIn posts are falling flat?

You put time and effort into crafting a post, hit “publish,” and… nothing. Minimal likes, few comments, and definitely no leads. It’s frustrating, right?

The truth is, LinkedIn engagement isn’t a guessing game—it’s data-driven. The top LinkedIn creators know exactly what works, and they use proven strategies to get their posts noticed and drive real engagement. The good news? I’m sharing those exact insights in this guide.

LinkedIn Logo

In this article, you’ll find 15 research-backed LinkedIn tips designed to boost your visibility, increase engagement, and make sure your posts reach the right audience. These aren’t outdated ideas from years ago; they’re based on current data from thousands of LinkedIn posts, so you know they work right now.

This isn’t just fluffy advice – it’s all backed by data from research reports.

Implementing just a couple of these at a time will have a dramatic impact on your results.

So if you’re not getting any engagement, don’t give up. With a few tried and tested tactics you can turn that around.

First, let’s look at why LinkedIn is a golden opportunity to grow your business or career.

Why LinkedIn?

In today’s hyper-connected world, finding effective ways to generate B2B leads can feel like aiming at a moving target.

As the business landscape tightens and audiences become more selective, B2B marketers face the challenge of reaching their ideal clients in an ever-shrinking window of attention.

This is where LinkedIn marketing comes in.

LinkedIn User Statistics

With over one billion members across 200 countries and 67 million registered companies, LinkedIn stands as a powerful platform uniquely designed for business networking. It’s not just another social media platform—it’s a community of decision-makers, professionals, and industry leaders actively seeking connections and opportunities.

LinkedIn offers a unique edge:

B2B Revenue Statistics

And when it comes to generating revenue, LinkedIn outshines other platforms. In fact, 38% of B2B marketers report LinkedIn as their top social platform for driving sales.

The Bottom Line: LinkedIn marketing works, but it requires strategy and precision. You can’t just post and hope for the best; you need to understand the platform, find your audience, and leverage LinkedIn’s unique tools to make an impact.

Ready to transform your LinkedIn presence? Let’s dive in.


15 Data-Driven Tips for Writing Engaging LinkedIn Posts

These aren’t just tips—they’re backed by real data and proven results.

When I work with clients, these are the exact strategies we use to transform LinkedIn from a quiet feed to a hub of engagement, helping them stand out as authorities in their field.

If you’re ready to boost your LinkedIn presence with more engagement, more views, and a stronger impact, let’s dive in.

1. Write Like You’re Talking to a 12-Year-Old

Studies show that posts written at a 6th-grade reading level get 50% more engagement. LinkedIn isn’t the place to flex your vocabulary—keep it clear, conversational, and direct.

Research consistently shows a strong link between using simple, easy-to-read language and higher engagement online.

And here’s a pro tip: the best-performing posts on LinkedIn are often longer than you might think—1,800 to 2,100 characters. Just keep sentences short and concise. The easier your content is to read, the longer people stay on it, increasing “dwell time” and expanding your reach.


2. Hook Your Audience from the First Line

LinkedIn cuts off posts after the first few lines, so your opening needs to be strong.

Your goal? Make them want to click “See more.”

Start with a question, a bold statement, or even a bit of controversy to draw them in. Don’t waste those first few seconds with “Hey, LinkedIn!” or “Here’s an update…”

Try examples like these instead…

Examples of LinkedIn Posts

Learn to do this well, and you’ll crush it on LinkedIn.

Most people struggle with it, but that’s changing.


3. Double Engagement with a Call-to-Comment

Posts with a call to comment get twice the engagement.

People like giving their opinion. Invite them in.

LinkedIn Post Examples

The first 60 minutes are crucial.

Engagement during this window significantly impacts how many people see your post, so make sure you’re ready to jump in and respond to comments right after you post. Driving the conversation early can make all the difference.

Top creators boost engagement by sparking mini-conversations in their own comments, almost like a “Part 2” to the post. Think about what you could add in the comments—a link to a helpful resource, a follow-up question, or extra insights.

Add value, reply to others, and keep the conversation alive. Simply put, get the comments flowing!

4. Post Midweek for 2x More Views

For the best chance of engagement, aim for mid-morning on Monday to Thursday. Data shows this is LinkedIn’s sweet spot—when users are most active and your post is most likely to be seen.

That said, don’t ignore Fridays or weekends completely. Posting then can sometimes be a smart move since there’s less competition. Fridays work especially well for lighter content, like celebrating wins, sharing a personal update, or posting a fun team photo. People are winding down, so the tone fits.

Also, think about where your audience is located and aim to post in their mid-morning time zone.time. But when in doubt? Stick to the data for max impact.

Research on When to Post on LinkedIn

5. Show Your Face for 60% More Reach!

Looking for more engagement? Make it personal.

Studies show that posts featuring people get 20% more reach, but when the photo includes you, that reach jumps to 60%—and engagement increases by 50%.

Camera shy? I get it. Do it anyway.

People connect with people, not objects. So skip the stock photos and office setups. If you’re using an image, make it count. Show your face, and let your network see the real you!

LinkedIn Post Image Examples


6. Keep Your Videos Under 2 Minutes!

The stats don’t lie: videos between 30 and 90 seconds perform the best – by 40%!

Longer than two minutes and engagement starts to drop.

LinkedIn Video Examples

And remember that hook we talked about for writing? It’s just as crucial in videos.

After just 10 seconds, half of your viewers are likely gone. After a minute, over 80% have moved on. So get to the point quickly.

People are busy. Don’t make them work to get your message. Start strong, keep it tight, and grab attention early, or you’ll lose your audience before the real content even begins.

7. Spend 30 Minutes in Comments for Higher Reach

Engagement isn’t just about what you post—it’s about how you interact.

Spend at least 30 minutes a day in your feed, commenting on other people’s posts. Make your presence known. The more you engage, the more visible you become. It’s as simple as that.

And don’t just drop a quick “Great post!” or “Thanks for sharing.” Add real value. Share insights, ask questions, or engage directly in the conversation. This helps you stand out and makes people more likely to notice you.

Research Viral LinkedIn Posts

8. Analyse What Works (and Learn from Top Creators)

If you want to grow on LinkedIn, don’t just post and hope for the best.

Track your results. Each week, check your analytics—see which posts get the most views, likes, comments, and shares.

Spot patterns in what performs best and adjust your strategy accordingly.

Then, take it further. Study the top creators in your industry. Tools like Kleo allow you to sort their posts by engagement, timing, and format.

Look at the topics, formats, and hooks that resonate most with their audience, and notice when they’re posting to get the best reach.

And remember: don’t copy—adapt. Success leaves clues, so find what’s working for them and make it your own.

The insights you gain here can help shape a high-engagement strategy that fits your unique voice.


9. Tell a Story to Build Connection (and Boost Dwell Time)

When you present information as a story, people are up to 22 times more likely to remember it than standalone facts. Why? Because stories create emotional connections, tapping into the way we naturally process the world.

A good story takes your audience on a journey—they can see themselves in the narrative, relate to the challenges, and feel the impact of the outcome.

Whether you’re sharing a lesson learned, a client success, or a personal milestone, storytelling makes both you and your message unforgettable.

In a sea of content, it’s these memorable posts that grab attention and keep people coming back.

Plus, stories hold attention longer, increasing “dwell time”—something LinkedIn’s algorithm rewards with greater reach. (read my article about dwell time here)

Steve Jobs Storytelling Quote

10. Optimise for 65% of users on mobile!

With 65% of LinkedIn users browsing on mobile, it’s essential to make your content mobile-friendly.

Here’s how:

Design your posts with mobile in mind, and you’ll keep more people engaged. you’ll see a big difference in engagement – no one wants to scroll through a wall of text on their phone.

LinkedIn Mobile Usage

11. Customise Your Connection Invites

It’s not about numbers, it’s about quality.

Avoid generic invites. Personalise your message, even if it means upgrading to LinkedIn Premium.

If you only connect with CEOs of mining companies, for example, the more connections you get, the higher your acceptance rate. Why? Because you’ll be connected with everyone in their field, which builds credibility and makes you look like an expert in that area.

I’ve done this myself and for clients. It’s gold.


12. Get Active in Messages. Where the ROI Happens

LinkedIn isn’t just a place for public posts. The real connection often happens in the inbox.

This is where the ROI is. Where you can turn connections into offline meetings and sales.

Don’t wait around for people to send you an enquiry. Actively reach out to your target audience, engage meaningfully, and bring conversations offline where appropriate.

This is how my agency has generated over 500 million in sales for our clients over the past 10 years.

(Download 12 of my best messaging templates)

Making Money

13. Be Real – AI or Not

AI is everywhere – it can draft content, suggest ideas, even help refine your posts.

I am a big advocate for AI – I did a LinkedIn live all about AI recently (if you want the replay DM me).

But with so much AI-generated content flooding feeds, people are craving something genuine.

They want to see you, not just another polished, generic post.

Use AI as a tool to help streamline your process, but don’t skip the human touch. Always edit to add your unique voice, experiences, and perspective.

Readers can tell the difference, and it’s this personal connection that builds trust and keeps people coming back.

In a world of AI, authenticity is what makes you memorable. It’s what makes you stand out, and it’s the key to building real, lasting connections.


14. Make Your Posts Relevant to Your Audience

It’s easy to think your LinkedIn posts are simply for whoever happens to be connected to you, but there’s more to it than that.

Every post should be crafted with your target audience in mind – the people you want to engage and build relationships with.

LinkedIn’s algorithm favours relevancy over recency.

This means your posts are more likely to reach people who regularly engage with similar content. That’s why consistency with your content topics are key.

When you consistently post about topics aligned with your brand, your audience knows what to expect… And so does LinkedIn.

It’s not about you, focus on your audience. Always.


15. Use Vertical Videos for 25% More Engagement

LinkedIn is rolling out a “reels-style” video feed on mobile.

Vertical videos are getting 15-25% more engagement because they’re front and centre on mobile.

LinkedIn Video Examples

The new mobile layout means these videos are easily accessible from the navigation bar. As it’s still new, you can get an edge in reach by posting engaging, vertical content under 2 minutes.

Walla.

There you have it – 15 research-based tips to get more engagement on your posts!

Are there any I missed? Drop a comment below.


Knowledge Is Great, But Useless Without Action

You’ve got the data, the tips, the insights.

But none of this works if you don’t take action.

Start by picking one or two strategies and try them out this week. LinkedIn rewards those who take action – use the advice in this article, but don’t be afraid to do you!

This article is your toolkit. It’s up to you to use it. Go get em!


Unlock More LinkedIn Resources

To see my latest keynotes, training sessions, and interviews on LinkedIn strategies for business, subscribe to my YouTube channel. We’re at 18,300 subscribers now, and with your support, I’m aiming for 20,000 by 2025!

Want to upskill yourself or your team on LinkedIn? Find out more about our award-winning LinkedIn Training to enhance your profile, strategy and results.

If you’re focused on finding clients, our LinkedIn Lead Generation Services has geneated over $500 million in sales for our clients over the past 10 years.

How to Choose the Right LinkedIn Marketing Agency

In today’s B2B landscape, LinkedIn stands as the premier platform for professionals to make meaningful connections and drive real business growth. But with countless agencies claiming expertise in LinkedIn marketing, how do you find the right partner?

Choosing a LinkedIn marketing agency is a big decision. It impacts your brand’s presence, lead quality, and bottom line. Here’s a comprehensive guide to help you find a LinkedIn marketing partner who truly understands how to unlock the platform’s potential for your business.

Why LinkedIn Marketing?

Before diving into the selection process, it’s essential to understand LinkedIn’s unique position. LinkedIn isn’t just a job search platform; it’s a powerful tool for building relationships, establishing thought leadership, and driving B2B sales. Here are some compelling statistics:

LinkedIn Sales Survey

However, tapping into LinkedIn’s potential requires more than just posting content or running ads. You need a strategic approach tailored to LinkedIn’s algorithms, user behaviour, and business dynamics—this is where a specialised agency comes in.


3 Characteristics that Make a Great LinkedIn Marketing Agency

When evaluating LinkedIn marketing agencies, focus on these three essential traits:

1. LinkedIn-Specific Expertise

LinkedIn is a unique platform with its own set of best practices, algorithms, and user behaviours. The agency you choose should have in-depth knowledge and experience specifically with LinkedIn marketing. A generalist social media agency may not fully understand the nuances of LinkedIn, such as B2B lead targeting, LinkedIn’s algorithm, or social selling techniques.

What to look for:

linkedin lead generation experts

2. Focus on ROI and Lead Quality

LinkedIn marketing is about generating leads, but not just any leads—high-quality, intent-driven leads. A great LinkedIn marketing agency will prioritise lead quality over volume, focusing on connecting you with the right decision-makers who are more likely to convert.

What to look for:

3. Commitment to Building Relationships

LinkedIn isn’t just a place to push ads; it’s a platform for building relationships. A successful LinkedIn marketing agency should prioritise relationship-building, content creation, and engagement strategies that establish trust and authority.

What to look for:


Mistakes to Avoid When Choosing a LinkedIn Marketing Agency

Selecting the wrong LinkedIn marketing agency can do more harm than good. Here are some common mistakes to avoid and the potential consequences:

1. Choosing an Agency Without LinkedIn Expertise

LinkedIn marketing requires a specialised skill set. If you hire an agency that lacks in-depth knowledge of LinkedIn, you risk wasting time and resources on strategies that don’t work. General social media tactics don’t always translate well to LinkedIn’s professional audience, and this can result in low engagement and poor ROI.

Risk: No meaningful results, wasted time, and minimal impact on lead generation.

2. Falling for “Growth Hacks” and Automation Promises

LinkedIn has strict guidelines against aggressive automation and spammy tactics. Some agencies promise rapid results through dodgy automated tools or “growth hacks” that violate LinkedIn’s policies. While these methods may produce short-term spikes, they put your account at risk of being flagged or even permanently banned by LinkedIn.

Risk: Account suspension or ban, damaging your brand’s reputation and wasting your investment.

3. Prioritising Lead Volume Over Lead Quality

An agency that boasts about generating hundreds of leads without considering quality might not have your best interests in mind. On LinkedIn, it’s not about quantity; it’s about connecting with prospects who are genuinely interested and likely to convert. Focusing only on lead volume can flood your sales pipeline with unqualified leads, which wastes your team’s time and resources.

Risk: High volume of unqualified leads, wasted sales efforts, and a lower return on investment.

4. Hiring an Agency That Delegates Work to Junior Staff

Some agencies delegate your strategy to junior staff or third-party teams, resulting in inconsistent messaging and less strategic oversight. LinkedIn marketing requires a level of expertise and precision that can only come from experienced professionals. If your campaign is being handled by inexperienced staff, you may not see the results you’re hoping for.

Risk: Poorly executed strategy, lack of accountability, and diminished results.

5. Overlooking the Importance of Relationship-Building

LinkedIn is about building long-term, trust-based relationships. An agency that treats LinkedIn like any other ad platform may focus too heavily on direct sales and overlook the value of relationship-building. This approach can alienate potential clients and miss out on the platform’s true potential for B2B growth.

Risk: Lost opportunities to build trust, damaged brand reputation, and low engagement.


How to Work with a LinkedIn Marketing Agency

Once you’ve selected an agency, it’s essential to set the foundation for a productive partnership. Here’s how to ensure smooth collaboration:

1. Define Clear Goals and Expectations

LinkedIn marketing can serve a variety of business objectives – lead generation, brand awareness, thought leadership, or networking. Make sure both you and the agency are aligned on specific goals from the start. Clearly communicate your priorities, target audience, and expectations for outcomes.

2. Establish Regular Communication

Effective communication is key to a successful agency partnership. Set up regular check-ins to discuss progress, review metrics, and refine strategies. Weekly or bi-weekly meetings allow both parties to stay aligned and make adjustments as needed.

3. Understand Their Process and Your Role

Every LinkedIn marketing agency has its own approach. Some agencies handle everything from strategy to execution, while others may expect more involvement from you or your team. Make sure you understand what the agency will manage and what they need from you, such as approvals, content inputs, or direct engagement with leads.


How to Find the Right LinkedIn Marketing Agency for You

Selecting the best LinkedIn marketing agency goes beyond just ticking boxes. Here are practical steps to find the agency that’s the right fit for your business:

1. Ask for LinkedIn-Specific Case Studies

Case studies provide insight into the agency’s experience with LinkedIn. Ask for examples of clients they’ve helped on LinkedIn, focusing on lead generation, profile optimisation, or content marketing. Look for results that align with your goals, like number of leads, lead conversion rates, revenue generated, engagement metrics, or ROI.

2. Review Client Testimonials and Social Proof

A reputable LinkedIn marketing agency should have testimonials and references from previous clients. Look for feedback that mentions professionalism, communication, and measurable results. Client testimonials can give you confidence in the agency’s ability to deliver on their promises.

If they’re good at what they do they should be a sought after trainer and speaker, as well as actively managing campaigns across multiple industries. If you’re based in Melbourne for example, see what other businesses have done the same LinkedIn training in Melbourne and what their feedback was.

linkedin profile recommendations

3. Evaluate Their Thought Leadership

An experienced LinkedIn agency should demonstrate their expertise by producing high-quality content themselves. Check if the agency has published articles, guides, or case studies about LinkedIn strategies. Their thought leadership content can reveal their approach, values, and commitment to helping clients succeed on LinkedIn.

If they’re good at what they do, they should be sought-after for LinkedIn training and LinkedIn speaking engagements. You can check their track record by doing a quick Google or YouTube search.

4. Ask These Critical Questions

To make an informed decision, ask prospective agencies these questions:


Why Bibby Media Group is a Trusted Choice for LinkedIn Marketing

At Bibby Media Group, we’re not just another LinkedIn marketing agency—we’re pioneers in the industry. Founded by Nathanial Bibby, Australia’s first LinkedIn marketing specialist, we’ve been setting the standard for LinkedIn success for over a decade.

Nathanial Bibby Award

What sets us apart?

When you work with us, you’ll work directly with Nathanial Bibby. Unlike other agencies, we don’t delegate your strategy to junior staff. Nathanial personally oversees every campaign, ensuring the highest standards and maximising your ROI.


Conclusion

With more professionals and decision-makers using LinkedIn to research brands and make purchasing decisions, it’s never been a better time to leverage LinkedIn as a marketing powerhouse. The potential is immense, but LinkedIn success requires more than just posting updates—it demands a strategic, targeted approach.

If you’re ready to take LinkedIn seriously but feel like you’re missing the expertise or resources, partnering with a LinkedIn marketing agency is the next logical step.

The first step in choosing the right agency is to get clear on your goals. Are you aiming for lead generation, brand authority, or relationship-building? Knowing exactly what you want will help you find a LinkedIn partner with the right expertise to make those outcomes a reality.

If you’re ready to harness LinkedIn as a driver for growth, we’d love to help. Get in touch to discuss your goals, and let’s see if Bibby Media Group is the right fit to take your LinkedIn strategy to the next level.


Frequently Asked Questions

What is a LinkedIn marketing agency?

A LinkedIn marketing agency is like a backstage crew for your business’s presence on LinkedIn. They help with everything from creating content to running ad campaigns, building connections, and generating leads. Think of them as LinkedIn experts who understand the platform’s unique quirks and how to make it work for your goals.

Why is LinkedIn marketing important for my business?

LinkedIn is where the decision-makers hang out. It’s not just another social media platform; it’s a professional network where people actively look for solutions, partnerships, and insights. If you want to position your business as an authority and connect with the right audience, LinkedIn is the place to be.

What should I look for in client testimonials?

Look for specifics, not fluff. A good testimonial will highlight measurable results—like the number of leads generated or sales growth. Testimonials from businesses in your industry are especially helpful because they show the agency understands your market.

What mistakes should I avoid when choosing a LinkedIn marketing agency?

Ask for case studies or specific examples of their work. Did they help a client triple their leads? Did they improve engagement by 200%? Numbers speak louder than buzzwords, so focus on tangible outcomes. View their LinkedIn profile, scroll down to the “Recommendations” seciton, given the nature of their role there’s no excuse for there not being plenty of testimonials to read through here!

What industries benefit most from LinkedIn marketing?

LinkedIn works best for industries that rely on professional connections and trust—like B2B services, tech, finance, education, and consulting. Where typically if you target a high value client, the lifetime value of the relationship is not small. That said, it can also be a great tool for any business looking to connect with decision-makers or establish a professional presence.

Can LinkedIn marketing work for small businesses?

Absolutely. Whether you’re a solopreneur or a small team, LinkedIn can help you build connections and establish credibility in your industry. The key is tailoring your strategy to your resources and goals—something a good agency can help you with.

How much does LinkedIn marketing typically cost?

It varies. Costs depend on the services offered, the agency’s experience, and the scope of your campaign. Some agencies charge monthly retainers, while others offer one-off packages. Make sure to weigh the cost against potential ROI and find an agency that’s transparent about pricing.

How can I evaluate a LinkedIn agency’s results?

Don’t fall for vague promises like “we’ll make you go viral” or “instant results.” Be cautious of agencies that don’t provide clear strategies, measurable goals, or examples of past successes. And avoid anyone who overuses corporate jargon without explaining their approach in plain terms.


Get Your LinkedIn Marketing Strategy Right with The LinkedIn Content Planner!

Free download available for a limited time, annual planner for your LinkedIn marketing – CLICK HERE.

content planner (1)

LinkedIn Heroes

Social Media Secrets – Kerwin Rae

Kerwin Rae joins Nathanial Bibby on LinkedIn Heroes for an interview about social media, video marketing, building a business, mindset and much more.

Watch now

Grant Cardone

10X Everything – Grant Cardone

Grant Cardone reveals his social media secrets with Nathanial Bibby on LinkedIn Heroes.

Watch now

The Ultimate Guide to Writing LinkedIn Articles That Go Viral

Influencers on LinkedIn Pulse like my man Richard Branson, have over 13 million followers.

But you’re not Richard so how do you make your content go further and get people reading?

richard branson

According to LinkedIn’s latest available figures, more than a million people have published posts on LinkedIn‘s platform.

More than 130,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries.

After all, there are now over 1 billion members on LinkedIn.

So how do you stack the deck in your favour when it comes to publishing LinkedIn articles.

Here are 4 ways to hack the algorithm when writing LinkedIn articles.

how to hack linkedin articles

1. Optimise your Profile

Whether you’re just getting started on LinkedIn or have already used it as a marketer or salesperson for a while, optimizing your profile is essential to your success.

With a complete profile, valuable and varied content, and a broad network, you’ll stand out from the crowd, attract more attention, and ultimately get better results in business.

Watch the short video below for some of the most important areas of your profile to get right.

How to optimise your profile

To dive into Profile Optimisation in more detail check out How to Optimize Your LinkedIn Profile for Maximum Visibility on the Social Media Examiner blog.

It’s one of the best articles out there.

2. Grow Your LinkedIn Connections

Every time you publish a post on LinkedIn, your connections will see an alert in their notifications.

But to really make ripples, you need a large audience of first-level connections.

linkedin connections

For any of the stuff we’re talking about throughout this post to really work, you’ll need to make as many connections as you possibly can that may be interested in your content.

To help get your connections ramped up, you may want to download the LinkedIn Messaging Templates which give you scripts you can use to invite people to join your network.

LinkedIn Pulse has more than 100 individual channels.

Some of the most popular channels are for Leadership & Management, Big Ideas & Innovation, Technology, Entrepreneurship, and Social Media.

Check out trending topics and share your insights backed up with research and anecdotes to be featured in these channels.

Want to get a story featured on LinkedIn Pulse?

Then you’ll have to tweet LinkedIn editos and ask them to check out your work.

linkedinm editor tips
Giving a tip to the LinkedIn editors on Twitter

Ask a Pulse editor to share your story on the channel on Twitter with “Tip @LinkedInEditors #LinkedInPulse” at the end of your tweet.

Yes, seriously, use Twitter to get featured on Linked. 

That’s how it’s done for now!

4. Good ol’ SEO

To categorise your content, LinkedIn Pulse does an analysis of the text of your article.

This is like SEO tactics of the dark ages, when all you had to do was include your keyword in the title and use the right words a few times throughout the post.

LinkedIn is still a relatively easy search engine to manipulate.

But a word of caution.

This will evolve just like Google did, so my advice is always act with integrity online.

Let me be clear, keyword stuffing is a bad idea (even though right now, it will probably get you a lot of exposure).

Always align your objectives with the platform and you can’t go wrong.

linkedin mistakes

Bonus Tip – Don’t use boring images!

Definitely avoid using boring images in your content, such as:

How you chose images will come down to your brand.

But get creative and save the images using keywords – that will help with your SEO.

Here is a great example of an article with non-boring images – Why You Surround Yourself With is Who You Become

Now that we’ve covered some LinkedIn article hacks, you’re ready to write your masterpiece.

In this next section I’ll walk you through step-by-step preparing and posting your LinkedIn article.

Step-by-Step Guide to Writing a LinkedIn Article

If you are going to write something, you want your content to be discovered and read by as many people as possible. Right?

There are many benefits to publishing Linkedin articles and not limiting yourself to just publishing short posts.

The main benefit of writing articles on Linkedin is that it establishes you as a thought leader.

By publishing articles on Linkedin with your own content, relevant to your business and industry, you automatically position yourself as an expert.

linkedin statistics
Thought leadership statistics

How to Choose a Topic for Your Article

When you write articles on LinkedIn, you want to demonstrate your thought leadership, expertise, and industry knowledge.

Here are some ideas on how you can choose your topic:

Once you know what you want to write about, you are ready to get started….


Write a New LinkedIn Article

Start by going to the LinkedIn Home tab and clicking the Write an Article link at the
top of the page.

write an article

After you click this link, the LinkedIn Publishing tool opens.

This is where you create your article.

Choose Your Headline

To add a headline to your article, click the Headline field and type in a headline.


Choose a headline that will grab users’ attention in the feed and make them want
to click through to read the article.

List-based articles work well, as do mistake-based titles.

Check out these examples:

writing a linkedin article

Format Your Article for Mobile

The next step is to format your article in a way that makes the information easy to
consume.

Because we’re bombarded with information and text online, it’s best to use shorter
text paragraphs interspersed with images.

This approach makes your article easier to read, which is particularly important when
people are consuming the content via the LinkedIn mobile app.

Adding subheadings, bullet points, and bold type also improves readability, as you
can see in the example below.


Always include a call to action in your article.

To illustrate, ask people for their comments (a great way to spark conversation) or to get in touch with you. Links to your website, podcast, or social media will work here too.

When someone leaves a comment, you can reply to them and keep increasing
engagement.

Examples of questions you can ask at the end of your article:

Include Images, Video, or Rich Media in Your LinkedIn Article

At the top of the article, you can add a cover image. To do this, click in the area
above the headline and upload an image from your computer.

LinkedIn recommends using a 744 x 400 pixel image for best results.

After you add a cover image, two positioning options and a Delete button appear
on the screen.

Cover Image

Choose an image that will capture your readers’ attention in the LinkedIn feed and
make them want to click on the article to read it.

In addition to the cover image, you’ll also want to embed relevant images and
video in the body of your article.


To add an image or video, click the icon to the left of the article body.

Publish and Share Your LinkedIn Article

Once you’ve written your article and added images and links, what’s next? Note
that as you create your article, LinkedIn automatically saves it as a draft.

When you’re ready to publish it, simply click Publish at the top right of the page.

Share Your Article

Once you’ve published your article, you’ll want to share it. Click the Share button at
the bottom of your article to see the sharing options.

Be sure to share to these places on LinkedIn:

• Your personal LinkedIn feed
• A LinkedIn message (if relevant)
• LinkedIn groups
• Email list

When sharing articles to your personal LinkedIn feed use hashtags to get more views
on the link.

LinkedIn encourages the use of hashtags when you create posts and will suggest hashtags to use.


Why You Should Reshare Your LinkedIn Article

Articles have a much longer lifespan than posts on LinkedIn.

And while you can view the analytics for your posts for only 60 days, analytics for articles are available for 2
years.
You can give an article new life by resharing it via a LinkedIn post that directs users to that article.

I have several LinkedIn articles that still get comments a year or 18 months after they were published.

To visualize this, if your article is about 10 reasons why someone should attend your live event, list one or two of those reasons the first time you reshare the article.

When you reshare it a few days or even a week later, discuss some of the other reasons.

Before publishing make sure you go through the follow check-list:

Article Structure

Here’s a suggested structure for Pillar Content in the form of a LinkedIn article.

Title

Part 1

Part 2

Part 3

Conclusion

About Author

Media and links to include where appropriate…

That’s it!

The key to getting ahead, is getting started.

Go get ’em!

linkedin articles transparent mockup

LinkedIn Articles – The Secret Playbook

Free download – get your copy of The LinkedIn Articles Playbook including checklists, templates and everything you need to know to become a thought leader through LinkedIn articles.

LinkedIn Hashtags in 2025: Do They Still Work? Here’s What the Research Says

Are LinkedIn hashtags still effective in 2025?

As LinkedIn’s algorithm and user behavior evolve, the debate continues about the effectiveness of hashtags. While they remain a useful tool for categorizing content, the latest research suggests that their impact on reach and visibility may not be as significant as previously thought.

Let’s explore the nuanced role of LinkedIn hashtags in 2025, drawing insights from industry reports, expert opinions, and the practices of top creators.


Why LinkedIn? A Platform for Professionals

LinkedIn continues to dominate as a go-to platform for professionals, boasting over 1 billion members globally. It’s a space where businesses thrive, thought leadership blossoms, and connections happen. Key stats to keep in mind:

image

But what role do hashtags play in this increasingly competitive space?


Do LinkedIn Hashtags Still Work?

The short answer is: it depends. Research and industry opinions about LinkedIn hashtags reveal a mixed picture.

What Hashtags Do Well

  1. Categorization: Hashtags help classify content, making it discoverable to those searching for or following specific topics.
  2. Niche Targeting: Niche hashtags connect you with highly relevant audiences interested in your industry or expertise.
  3. Branded Campaigns: Custom hashtags like #YourBrandTips provide a cohesive identity to your content and allow you to track campaign performance.
linkedin hashtag

Where Hashtags Fall Short

  1. Algorithmic Visibility: According to the Algorithm Insights 2024 Report, LinkedIn prioritizes content from top creators and highly engaging posts over keyword-rich hashtags​.
  2. Overuse Penalty: Posts cluttered with hashtags are flagged as spammy by LinkedIn’s algorithm. The recommended maximum is 3–5 hashtags per post​.
  3. No Guaranteed Boost: Unlike on platforms like Instagram, hashtags on LinkedIn don’t consistently translate to increased reach. The platform rewards engagement (likes, comments, and shares) over tagging.

2025 LinkedIn Hashtag Strategies That Work

To ensure your hashtag use aligns with the latest trends and research, follow these best practices:

1. Create Branded Hashtags

Custom hashtags like #BrandInsights2025 or #YourCompanyTips help establish your identity and make it easier for followers to find your content. They’re particularly effective for tracking user-generated content during campaigns or events.

linkedin heroes hashtag

2. Combine Niche and Broad Hashtags

Use a mix of specific hashtags (e.g., #AussieTech) and general ones (e.g., #Leadership). This ensures your content reaches both targeted and broader audiences.

3. Focus on Quality Over Quantity

Limit your hashtags to 3–5 relevant ones per post. Prioritize tags that directly support your post’s message rather than adding unrelated or overly popular hashtags.

4. Leverage LinkedIn’s Suggested Hashtags

When crafting a post, LinkedIn often recommends hashtags based on your content. These suggestions align with trending topics and keywords, providing a useful starting point.

5. Monitor and Adjust

Track your posts’ performance using LinkedIn analytics to identify which hashtags drive the most engagement. Refine your strategy accordingly.


What the Top Creators Are Doing

Interestingly, some of LinkedIn’s most prominent creators, like Jasmin Alic, Lara Acosta, and Luke Matthews, are moving away from using hashtags altogether. Instead, they focus on storytelling, value-driven content, and engagement-focused strategies to connect with their audience.

This aligns with the Algorithm Insights 2024 Report, where Richard Van Der Blom highlights that top creators’ posts account for 31% of all feed visibility, demonstrating that great content often outperforms heavily tagged posts​.

linkedin hashtags and algorithm

Does This Mean You Should Skip Hashtags?

Not necessarily. While hashtags aren’t a silver bullet for increasing views, they remain an essential tool for:


Final Takeaway: Use Them Strategically

Hashtags aren’t dead, but they’re no longer the primary driver of reach and visibility on LinkedIn. At least for now, they haven’t been for a couple of years Instead, focus on creating high-quality, engaging content while using branded hashtags strategically to categorise your posts and track branded campaigns.

Next steps:

If you are ready to take your LinkedIn marketing seriously and investing in LinkedIn training or LinkedIn marketing services, contact our team today.

FAQs About LinkedIn Hashtags in 2025

Do LinkedIn hashtags actually improve visibility?

Not anymore. While hashtags were once a key tool for boosting reach, recent research and changes to the LinkedIn algorithm show they no longer guarantee increased visibility. Instead, engagement metrics like comments and shares now play a much larger role​.

How many hashtags should I use on LinkedIn?

Use no more than three hashtags per post. LinkedIn’s algorithm can flag posts with excessive hashtags as spammy, which can harm your content’s visibility​.

What are branded hashtags, and why should I use them?

Branded hashtags are unique to your brand or campaigns, such as #LinkedInHeroes and #AskNat. These tags help build brand recognition, encourage user-generated content, and allow you to track the performance of specific campaigns.

Should hashtags go at the beginning or end of a LinkedIn post?

It’s best to place hashtags at the end of your post. This keeps your content clean and readable while still benefiting from the categorization and discoverability hashtags offer.

Do top LinkedIn creators use hashtags?

Not typically. Many top LinkedIn creators, like Jasmin Alic and Lara Acosta, focus on storytelling and highly engaging content instead of relying on hashtags. This aligns with LinkedIn’s algorithm prioritising posts that spark meaningful interactions​.

Can I follow hashtags on LinkedIn?

Yes, you can follow hashtags on LinkedIn to stay updated on trending topics in your industry and discover new content ideas. Posts using the hashtags you follow will appear in your feed.

Should I avoid using hashtags entirely?

Not entirely. They may still serve as a tool for telling LinkedIn what your content is about, and may impact reach again in the future. In the meantime, they’re mainly useful for creating a library of content and encouraging user generated content.

Last updated on: January 2025