The Ultimate Guide to Optimising Your LinkedIn Profile for 2025
LinkedIn isn’t just your online resume anymore.
It’s your digital first impression—and it either opens doors… or closes them.
If you want more leads, opportunities, or job offers landing in your inbox this year, it starts with your profile.
Here’s how to make yours unforgettable ????
1. Your Profile Picture = Your First Handshake
Whether we like it or not, people judge a book by its cover. So let’s make sure yours says: “I’m someone worth speaking to.”
⤷ Use a high-res image (at least 400×400) ⤷ Dress for your industry (think: what would your dream client expect?) ⤷ Look friendly, not forced—a confident smile goes a long way ⤷ Choose a clean background or one that reflects your work vibe
2. The Headline That Stops the Scroll
Your headline isn’t the place to be humble.
“Marketing Consultant” is fine. But “Helping Brands 10x Engagement with Story-Driven Strategy” sparks curiosity.
Want to be found in search?
⤷ Use keywords your audience would type into LinkedIn ⤷ Highlight who you help and what result you get ⤷ Add flavour: Trainer. Speaker. Startup Whisperer. Whatever sets you apart.
3. Customise Your LinkedIn URL
Forget the random numbers and letters.
Clean it up: linkedin.com/in/yourname → Looks sharp on a business card. Easy to remember. To update it: ⤷ Go to “Edit public profile & URL” → top right of your profile ⤷ Remove any clutter ⤷ Hit save
4. The About Section: Tell Me Why You Do What You Do
This is where you drop the resume tone. People want to feel like they know you.
Structure:
⤷ Start with a hook → e.g. “After 10 years in finance, I realised the real value is in human connection.” ⤷ Share your story → Why do you do what you do? What lights you up? ⤷ Bullet your wins → “Scaled a startup from 0 to $2M ARR” ⤷ End with a CTA → “Let’s connect if you’re scaling and need support.”
5. Experience Section: Make It Count
Most people treat this like a job description. Big mistake.
Here’s how to make it magnetic:
⤷ Add a quick line about the company if it’s not a household name ⤷ Use bullet points to highlight what you achieved (not just what you did) ⤷ Show impact → “Reduced churn by 40% in 6 months” ⤷ Add links, media, and proof where you can
6. Skills & Endorsements: Don’t Let This Collect Dust
This section builds credibility and helps you show up in search.
⤷ Prioritise relevant skills for where you want to go ⤷ Pin your Top 3 (based on alignment or endorsements) ⤷ Ask trusted peers for endorsements (but make it personal and relevant)
7. The Featured Section = Instant Credibility
Use this space to show what you’ve done.
⤷ Add your best videos, interviews, articles, or client wins ⤷ Include before/after results or transformation stories ⤷ Update it every few months so it reflects your current work
8. Use Storytelling (Not Just Stats)
The profiles that stand out? They feel human.
Facts tell. Stories sell.
Want to connect on a deeper level? Tell us:
⤷ What challenge you faced ⤷ How you overcame it ⤷ What you learned ⤷ Who it helped
That’s how you build trust before the first message.
9. Mobile Matters (A Lot)
Most people check LinkedIn on their phones. If your profile is a block of text—it’s game over.
Fix it fast:
⤷ Keep paragraphs short (2–3 lines max) ⤷ Use spacing and bullet points to break things up ⤷ Make it skimmable at a glance
10. Play Nice With the Algorithm
Here’s what LinkedIn loves in 2025:
⤷ Engagement triggers: Comments, shares, and even “see more” clicks ⤷ Dwell time: The longer people stay, the more reach you get ⤷ Formats that win: → Single image + short caption → Carousel posts → Value-packed text posts (with a clear hook)
Want visibility? Post consistently—2 to 3 times a week is plenty.
Avoid dumping content all in one go. Spread it out.
Final Word:
Most people treat LinkedIn like a static CV.
But you’re not most people.
Optimise your profile with purpose. Tell your story. Show your value. And give people a reason to connect.
Because when done right—LinkedIn becomes your most powerful business tool.
Melbourne’s LinkedIn Lead Generation Experts: How to Get More Leads and Clients
When it comes to B2B lead generation, Melbourne businesses have no shortage of options. But with rising competition, traditional outreach methods are no longer enough. If you want to attract high-quality leads consistently, LinkedIn is the game-changer you can’t ignore.
At Bibby Media Group, we’ve spent over a decade mastering LinkedIn marketing, generating over $500 million in sales for clients. Whether you’re a consultant, agency owner, or B2B business leader, this guide will show you how Melbourne’s top LinkedIn lead generation experts drive real results—and how you can too.
Why LinkedIn is the Best Lead Generation Platform for Melbourne Businesses
Unlike Facebook or Instagram, LinkedIn is built for business. It’s where decision-makers spend their time, making it the best platform for B2B sales.
Here’s why LinkedIn is unbeatable for lead generation:
✅ Access to decision-makers → 80% of LinkedIn users drive business decisions. ✅ Higher trust levels → Professionals are more likely to engage with relevant content. ✅ Better conversion rates → LinkedIn leads convert 3x better than other social platforms. ✅ Organic and paid options → You can generate leads through both content marketing and LinkedIn Ads.
But knowing this isn’t enough. How do you actually generate leads on LinkedIn? That’s where the right strategy comes in.
At Bibby Media Group, we use a proven 4-step process to generate leads and book meetings which has been widely adpoted by Melbourne businesses.
1. Find: Identify Your Ideal Clients
Most LinkedIn outreach fails because it targets the wrong people. The key? Be laser-focused.
→ Who is your ideal client? Define their industry, role, location, and company size. → What are their biggest pain points? Understand their struggles so you can offer solutions. → Use LinkedIn Sales Navigator to filter and find decision-makers in Melbourne and beyond.
???? Example: If you sell HR software, don’t just target “HR professionals.” Focus on HR managers at mid-sized Melbourne tech companies.
2. Nurture: Build Trust Before You Pitch
The biggest mistake? Pitching too soon. Before asking for a meeting, warm up your audience.
⤷ Post valuable LinkedIn content that speaks to your audience’s challenges. ⤷ Engage with potential clients by commenting on their posts. ⤷ Send personalised connection requests (without a sales pitch).
???? Example: If you’re an IT consultant, post a LinkedIn poll asking Melbourne business owners their biggest cybersecurity concerns. Spark conversations first—then move to sales.
3. Connect: Start Meaningful Conversations
Once you’ve built some awareness, it’s time to turn connections into conversations.
→ Use a proven LinkedIn DM strategy that feels natural, not salesy. → Ask smart questions instead of pushing your services. → Offer value—a free resource, insights, or a quick call to share ideas.
???? Example: Instead of saying “Hey, do you need IT support?” Try → “Hey [Name], I noticed you’re in the legal space, which is where we specialise. To offer some value upfront, I’d like to offer you a complimentary review of your cybersecurity – to assess any risk areas. No obligation.”
This low-pressure approach leads to more replies, trust, and sales conversations.
4. Engage: Book Calls & Close Deals
Once your prospect is interested, it’s time to book a meeting.
→ Use a two-call process:
The “if” conversation: Identify if you can help them.
The “what and how” conversation: Show how you can solve their problem.
→ Make it easy for them to say yes—offer a clear next step like a free strategy session. → Keep follow-ups light, not pushy.
???? Example: “Hey [Name], I’ve had some strong results with clients in similar businesses to yours. I’d love to share with you what we did to help cut their IT costs in half. Got 15 minutes this week?”
When done right, this systemised approach generates consistent, high-quality leads—without sounding like a pushy salesperson.
Why Work with Melbourne’s LinkedIn Lead Generation Experts?
Anyone can send messages on LinkedIn. But turning connections into clients? That’s an art.
At Bibby Media Group, we’ve helped hundreds of Melbourne businesses generate leads and grow revenue using LinkedIn. Our clients trust us because we:
✅ Know LinkedIn inside-out → We’ve been in this game for over 12 years. ✅ Focus on ROI → No fluff, just proven strategies that drive sales. ✅ Automate lead generation → So you can focus on closing deals, not chasing leads. ✅ Personalised outreach → No spammy scripts—just authentic, value-driven conversations.
Here’s some of our clients..
Is LinkedIn Lead Generation Right for Your Business?
LinkedIn lead generation works best for:
✔ B2B companies selling high-ticket services. ✔ Coaches, consultants, and agencies looking to scale. ✔ Professional services (lawyers, accountants, financial advisors). ✔ Tech startups targeting enterprise clients.
If you want to stop relying on referrals and start generating consistent leads, LinkedIn is your best bet.
Want to see how we can help?
Book a free strategy session and get your LinkedIn lead generation system set up today.
Final Thoughts
LinkedIn lead generation isn’t about blasting messages or chasing people—it’s about building real relationships at scale. If you’re serious about growing your business in Melbourne, it’s time to use LinkedIn the right way. Stop chasing. Start attracting. Let’s make LinkedIn work for you.
We have had generated over 200 targeted leads since working with the Bibby team, highly effective.
Simon, CEO Omega Operations
How I Made $500,000 on LinkedIn Without Spending a Cent on Ads
When it comes to marketing, most people think they need a huge ad budget to see results. But what if I told you that I generated $500,000 in revenue using just LinkedIn—and didn’t spend a single dollar on ads?
Sound too good to be true? Let me break it down for you.
The Power of Organic LinkedIn Marketing
LinkedIn is the most powerful platform for B2B professionals and decision-makers. With over 900 million users globally, it’s the go-to place for meaningful conversations, professional networking, and, most importantly, business opportunities.
Yet, many people don’t realise the potential LinkedIn offers with organic strategies. No gimmicks, no big ad spend—just authentic content and strategic outreach.
In my latest YouTube video, I share the exact framework I used to generate $500,000 from LinkedIn without spending a cent on ads.
What You’ll Learn in the Video
Here’s a sneak peek of what I cover:
1. My Step-by-Step Strategy for LinkedIn Success I break down how to find your ideal audience, build trust with them, and convert that trust into revenue.
2. How to Build Authority Through Organic Content Learn how I consistently create posts that drive engagement and position me as a trusted expert in my industry.
3. The Secret to Closing Deals Without Selling I’ll show you how to have meaningful conversations that naturally lead to high-value clients asking to work with you.
Why This Matters to You
Whether you’re a business owner, entrepreneur, or marketer, LinkedIn’s potential to grow your business organically is unmatched. You don’t need to spend thousands on ads. Instead, you need a proven strategy that works.
This is exactly what I’m sharing in the video.
Ready to See How It’s Done?
Watch the full video here:
If you’re ready to stop wasting money on ads and start leveraging LinkedIn as your #1 growth tool, this video is for you.
After you watch, let me know your biggest takeaway in the comments. And if you’re ready to take your LinkedIn game to the next level, get in touch to see if we’d be a suitable fit for your business.
LinkedIn Lead Generation: Best Strategies for 2025
Introduction
When it comes to B2B marketing, few platforms rival the potential of LinkedIn. Last night’s Monday Night Live episode (now trending on Google!) delved deep into the evolving world of LinkedIn lead generation, offering strategies that have been tested, refined, and proven to deliver exceptional results.
Whether you’re just starting out or looking to optimize your LinkedIn lead generation strategy, this recap will equip you with actionable insights and advanced tactics to help you build connections, nurture relationships, and ultimately grow your business.
Watch the full episode below:
The New Rules of LinkedIn Lead Generation
Why LinkedIn Lead Generation is Essential for Modern Businesses
With over 1 billion professionals active on the platform, LinkedIn is the ultimate space for B2B marketers, decision-makers, and thought leaders. But here’s the challenge: as the platform grows, so does the noise.
To stand out, you need a strategy that prioritizes relationships over transactions, emotion over logic, and authenticity over automation.
During the session, I shared why traditional “spray and pray” tactics no longer work and how building relationships through nurturing and engagement can double your conversion rates.
The New 4-Step LinkedIn Lead Generation Framework
Over the last 12 months, I’ve refined my lead generation process to adapt to LinkedIn’s evolving dynamics. The result? A 4-step framework that consistently delivers results:
Find: Identify your ideal audience.
Use LinkedIn’s advanced search tools to filter by job title, industry, location, and other demographics. Sales Navigator makes this even easier.
Nurture: Build familiarity before connecting.
This is where most people miss the mark. By engaging with your prospects’ content—thoughtful comments, reactions, and shares—you establish a sense of trust and rapport.
Connect: Personalize your connection requests.
Skip the sales pitch. Reference their posts or profile and ask a genuine question. This approach has helped my clients boost connection acceptance rates from 35% to 88%.
Engage: Drive meaningful conversations.
Use short, conversational messages to start a dialogue. Ask about their challenges or goals, and listen with curiosity instead of pushing an agenda.
The Psychology of LinkedIn Sales
Here’s a key takeaway: people don’t buy on logic—they buy on emotion and then justify their decisions with logic.
Instead of trying to sell, help people buy. Ask insightful questions, such as:
“What’s your biggest frustration with lead generation?”
By doing this, you position yourself as a trusted advisor rather than just another salesperson.
Storytelling: Your Secret Weapon
Stories break through the noise and connect emotionally with your audience. In the episode, I shared how creating content that addresses common doubts and fears can reduce objections before you even speak to a prospect.
Here’s how to apply this:
List your audience’s potential objections or fears.
Share stories from your own journey that show how you overcame similar challenges.
Use an epiphany bridge approach: relate, share your “aha moment,” and explain how it transformed your results.
Why Engagement is More Important than Followers
Too many marketers focus on vanity metrics like follower counts and post impressions. But as I explained during the session, quality trumps quantity every time.
For example, someone with 300 engaged connections can generate more leads than someone with 30,000 disengaged followers. It all comes down to the depth of your relationships and the trust you’ve built.
Remember: It’s hard to build a relationship, while you’re trying to extract value out of another human being.
Action Steps to Boost Your LinkedIn Presence
Ready to take your LinkedIn lead generation to the next level? Here’s what you can do today:
⤷ Engage thoughtfully: Comment on 5 posts from your target audience daily. Make your insights valuable and authentic. ⤷ Optimize your profile: Ensure your headline, background photo, and summary clearly communicate your value proposition. ⤷ Start conversations: Use personalized, conversational messages to build rapport before pitching. ⤷ Be consistent: Post valuable content regularly—whether that’s once a week or once a month, consistency builds trust.
Join the Conversation
Want more tips and strategies for LinkedIn lead generation? Catch up on the latest Monday Night Live episode embedded above or join us live next week!
What’s your biggest challenge with LinkedIn lead generation? Drop your thoughts in the comments..
The Ultimate Guide to LinkedIn Lead Generation 2025: Boost Connections and Sales
Table of Contents
Introduction
LinkedIn isn’t just a professional network anymore—it’s a thriving ecosystem for lead generation, business growth, and brand building. As of 2025, LinkedIn has over 1 billion users worldwide, with 75% of its members outside the US.
The platform’s focus on professional networking and its data-driven advertising tools make it an unparalleled resource for B2B marketers, solopreneurs, and even B2C businesses targeting high-value clients.
This guide covers everything you need to know about generating leads on LinkedIn in 2025. From optimizing your profile to using AI tools, we’ll break down actionable strategies that deliver real results. Let’s dive in.
Understanding LinkedIn Lead Generation
What Is LinkedIn Lead Generation?
Lead generation is all about finding and connecting with the right people who could become your next customers. Whether it’s through sales strategies, marketing campaigns, or a mix of both (we’ll dive into some of these soon), the key is to have a clear plan in place. Wing it, and you’re just hoping for the best—which, let’s be honest, rarely works.
Now, B2B lead gen is a bit different from B2C. If you’re selling flip flops, almost anyone with feet is a potential customer. But if you’re selling email marketing software? That’s a way smaller, more specific group. Not everyone’s waking up thinking, “You know what I need today? Email software!”
And here’s the challenge: B2B markets are more crowded than a food court at lunchtime. Everyone’s competing for attention. But those businesses that crack the code and consistently bring in high-quality leads? They’ve got a serious leg up on the competition. It’s like having the secret sauce everyone wants—but you’ve got to know how to make it.
Benefits of LinkedIn for B2B and B2C Businesses
High-Quality Leads: LinkedIn users are decision-makers, executives, and professionals with purchase authority.
Targeted Outreach: Use LinkedIn’s advanced filters to pinpoint specific industries, roles, and geographies.
Relationship Building: Content marketing on LinkedIn builds long-term trust, which is essential for nurturing leads.
So let’s look at how LinkedIn ranks content. When a user logs into LinkedIn, there are a large number of posts, also known as LinkedIn contents found on the feed. In order to filter those posts and show the relevant posts, LinkedIn uses a lightweight ranking based on the user interests and other filters.
It then looks at key engagement metrics like reactions, comments and shares relevant to your approximate audience size. Furthermore, it will look at “dwell time” – how long people are spending on your content.
Other factors include:
Engagement Signals: Posts with comments and shares gain traction faster. Early engagement from your connections matters.
Relevance Scores: Content tailored to a specific niche or audience performs better in feeds.
Multimedia Priority: The algorithm prioritizes video, carousels, and interactive formats.
Content Quality: Regular posting of high-value content keeps your profile active in the feed.
One thing that a lot of people aren’t aware of is that if you’re active in the LinkedIn inbox – it will help your content’s visibility. If you and I are having a conversation privately through LinkedIn’s DM’s, it’s more likely to show you my content and vice versa. Because LinkedIn assumes we must be interested in what each other are doing.
Setting Up for Success: Optimizing Your LinkedIn Profile
With everything you do on LinkedIn, the key success factor is always how well your profile is optimised. Not just for search and visibility, but for conversions and standing out from the crowd. Does your profile clearly identify your target market, your unique value proposition, build credibility and guide people through the customer journey?
Your headline is the first impression for visitors. It should clearly communicate your unique value while being results-focused. For example:
“Helping Businesses Generate $500M+ in Sales | LinkedIn Marketing Specialist”
“Australia’s Leading LinkedIn Expert | Award-Winning Strategies for Growth”
Writing a Profile Summary That Converts
Your LinkedIn Profile summary should tell your story in a way that resonates with your target audience while positioning you as a thought leader. Use your own profile’s approach by including:
A compelling opening statement (e.g., “The days of spray-and-pray marketing are over. Now, it’s about building trust and connections that convert.”).
Clear results (e.g., “Generated $500M+ in client sales and trained over 40,000 professionals worldwide.”).
An invitation for the next step (e.g., “DM me to explore how LinkedIn can transform your business.”).
Perfecting Your Experience and Skills Sections
In your experience section you have your current role, and previous roles. For your current roles, if you’re looking to build the brand and get more customers – make this section about the business.
Your about section was your chance to tell your first person narrative about what you do, this is where you can talk about the company or companies you’re involved with.
This will be inline with what’s on the company page, provided that’s accurate.
In previous experience roles your profile should highlight measurable achievements while demonstrating authority in your field. For example:
“Created LinkedIn campaigns that consistently delivered 150+ leads per month for B2B clients.”
“Won Best Use of LinkedIn at the Social Media Marketing Awards two years running.”
Include rich, specific skills aligned with your value proposition (e.g., LinkedIn lead generation, content marketing strategy).
Leveraging Recommendations and Endorsements
Building trust on your LinkedIn profile is essential for attracting clients and collaborators. A concept known as social proof plays a pivotal role in achieving this.
In the marketing world, this is called social proof. What’s social proof?
Think of it like choosing a restaurant while on holiday. You open TripAdvisor and see one restaurant with hundreds of 5-star reviews. It’s likely to have great food and offer a good experience, so you decide to go there. Similarly, when someone visits your LinkedIn profile, they are influenced by the recommendations, testimonials, and endorsements that signal your credibility.
Recommendations
LinkedIn recommendations are powerful because they must be submitted by other LinkedIn members, making them authentic and verifiable.
To build your social proof:
Request Recommendations: Reach out to clients, colleagues, or partners you’ve worked with and ask for a recommendation. Write a customized message explaining what you’d like them to focus on. Here’s an example:
“Hi [Name], I hope you’re doing well! I’m currently enhancing my LinkedIn profile and was wondering if you’d be open to writing a quick recommendation. If you could share a bit about [specific project or skill], that would be fantastic. Please let me know if I can do the same for you in return!”
Give Recommendations First: Writing recommendations for others often encourages them to reciprocate.
Endorsements
Endorsements are another quick way to showcase your expertise. Encourage your network to endorse your skills, and make sure your top skills reflect what you want to be known for.
Additional Ways to Showcase Social Proof
Featured Section: Use this section to display testimonials, awards, or media coverage that highlights your expertise.
Background Photo: Include quotes from testimonials, awards you’ve won, or other visual indicators of your credibility.
Content Sharing: Regularly share posts celebrating client wins, case studies, or milestones. This keeps your achievements visible and demonstrates consistent success.
By strategically using recommendations, endorsements, and other forms of social proof, you can create a LinkedIn profile that builds trust and encourages people to reach out.
Using Keywords to Rank Higher in LinkedIn Search
Incorporate high-impact phrases like “LinkedIn marketing expert,” “lead generation strategies,” and “B2B sales growth” across your headline, summary, and experience sections.
Building a Powerful Network
If you want to generate leads on LinkedIn, your success will be directly correlated to the quality of your LinkedIn network.
The difference between someone who gets nothing from LinkedIn except sales pitches and the person who gets leads flooding into their inbox everyday is simple. One person has a good quality, targeted network – the other has a watered down mix-match of everyone who’s ever send them a connection request. You can guess which of these two is winning the game.
Strategies for Connecting with the Right People
One common mistake people make is being reactive on LinkedIn, allowing just anyone into their network without a clear strategy. This often leads to a low-quality, untargeted network that makes it harder to identify what truly resonates with your ideal client.
Be proactive in building a high-value network by adopting these strategies:
Start with a Clear Goal: Define the type of professionals you want in your network based on their roles, industries, and relevance to your objectives.
Use Filters Effectively: Leverage LinkedIn’s tools to focus on the right people. Here’s a comparison of filters available on free accounts versus Sales Navigator:
Filter Type
Free Account
Sales Navigator
Keywords
Yes
Yes
Location
Yes
Yes
Current Company
Yes
Yes
Industry
No
Yes
Job Title
No
Yes
Years of Experience
No
Yes
Function
No
Yes
Seniority Level
No
Yes
Company Size
No
Yes
Groups
No
Yes
Recently Posted Content
No
Yes
Excluded Terms
No
Yes
Identify Decision-Makers: Use these filters, especially in Sales Navigator, to narrow down potential leads based on job title, industry, and seniority.
Start Conversations: Engage with their content by commenting thoughtfully and sharing relevant insights to establish familiarity before sending a connection request.
Taking a strategic approach ensures your network remains focused, targeted, and valuable, helping you build meaningful connections that support your business goals.
How to Personalize Connection Requests
The most boring and ineffective thing you can do on LinkedIn is send a generic connection request. Messages like “Hi, I’d like to add you to my professional network” show no effort, no interest, and no understanding of the recipient.
This type of approach not only fails to stand out but also risks being ignored entirely. Avoid this mistake by crafting personalized, intentional invites.
Mistakes to Avoid:
Generic Invites: These suggest you haven’t even glanced at the recipient’s profile.
Self-Focused Messaging: Talking only about yourself and what you want instead of showing interest in the recipient.
No Call-to-Action (CTA): Leaving the recipient wondering what to do next.
Overly Long Messages: Wasting people’s time with unnecessary details.
Framework for a Great Invitation:
Show Genuine Interest in Them: Mention something specific about their work, achievements, or profile. This demonstrates effort and thoughtfulness.
Example: “Hi [Name], I noticed your recent post about [topic], and I found your perspective really insightful.”
State Your Reason for Reaching Out: Provide a relatable reason for connecting, whether it’s shared interests, industry relevance, or mutual goals.
Example: “I’m in [industry/role] as well and thought it would be great to connect and share insights.”
Include a Single, Clear Call-to-Action (CTA): Make it easy for the recipient to respond or take the next step, but keep it concise.
Example: “If you’re open to connecting, I’d love to stay updated on your work.”
Keep It Short: Respect their time by getting to the point in 2-3 sentences.
Sample Invitation:
“Hi [Name], I recently came across your post on [topic] and was impressed by your insights. I’m in [related field] and would love to connect to exchange ideas and learn from your expertise.”
By following this framework, you’ll stand out from the crowd and set the tone for meaningful, professional connections.
Make your invites genuine and relevant. Example:
“Hi [Name], I admire your work in [industry]. I’m passionate about helping businesses like yours grow through LinkedIn. Let’s connect to share insights.”
Here are a few more examples:
Engaging with Decision-Makers and Influencers
Once connected, maintain visibility by interacting with their content. Comment thoughtfully or share their posts to demonstrate genuine interest.
The Role of LinkedIn Groups in Networking
Join groups where your ideal clients are active. Provide value by engaging in discussions or answering questions to establish authority. Use groups to grow your network – this is a great way to improve your reach and visibility!
Content Marketing for Lead Generation
Plan Your Content Strategy
Success on LinkedIn doesn’t happen by accident. A well-crafted content strategy is essential to generating consistent engagement and leads. Planning ensures you’re focusing on the right areas and delivering value to your audience. To help you stay organized, my LinkedIn Content Planner is designed to highlight the critical elements of an effective strategy.
Here’s why planning matters:
Clarity: A clear plan helps you align your content with your business goals and audience needs.
Consistency: Regular, high-quality posts keep your audience engaged and your profile visible.
Efficiency: With a roadmap in place, you save time brainstorming and can focus on execution.
Use my planner to map out these key areas:
Core Content Pillars: Identify 3-5 key topics aligned with your expertise and audience interests.
Example: LinkedIn lead generation tips, AI in marketing, client success stories, and personal lessons in business.
Target Audience Insights: Understand who your ideal clients are, their challenges, and how you can solve them.
Content Formats: Decide on a mix of posts, videos, articles, and polls to diversify your strategy.
Posting Schedule: Plan the optimal times and days for your audience engagement.
Download my LinkedIn Content Planner to get started. It’s a comprehensive tool to help you organize your ideas, track progress, and stay ahead in your LinkedIn strategy. Remember, success is built on intentionality and execution.
Define 3-5 core topics that align with your expertise and audience interests:
LinkedIn Lead Generation Tips: Share actionable strategies with proven results.
AI in Marketing: Showcase how tools like ChatGPT streamline processes.
Client Success Stories: Highlight transformations achieved through your strategies.
Personal Lessons in Business: Reflect on your journey as a leader in LinkedIn marketing.
Writing Posts That Drive Engagement and Leads
Adopt a storytelling approach with a strong hook and clear takeaway. Example:
Hook: “In 2012, I made a $15,000 sale using LinkedIn and two extension cords to light my office.”
Story: Describe the challenge, actions, and results.
CTA: “What’s one bold action you’ve taken that changed your business?”
Leveraging LinkedIn Newsletters and Articles
Publish longer-form insights to establish authority and nurture leads. For example, write about how LinkedIn transformed your business.
Using Videos, Polls, and Images to Boost Visibility
Replicate successful tactics like:
Subtitled videos sharing strategies.
Polls asking about common lead generation challenges.
High-quality images that stand out in feeds.
LinkedIn Messaging Strategies
Understanding the Psychology of LinkedIn Messaging
We’ve all seen it: the overly salesy LinkedIn message that makes you cringe. These messages come across as pushy, self-serving, and completely disinterested in building any genuine connection. They’re all about the sender’s agenda and ignore the recipient’s needs. Messages like these fail because they:
Feel Transactional: They’re focused on making a sale or achieving a goal for the sender, not starting a relationship.
Lack Personalization: They’re generic and show no effort to understand the recipient’s needs or interests.
Skip Relationship Building: They jump straight to a pitch without establishing any rapport.
The result? These messages are ignored, deleted, or worse—they damage your reputation.
Shifting Your Focus: Start with Curiosity, Not an Agenda
The goal of your initial outreach isn’t to sell—it’s to start a conversation. Think of it as opening a door, not closing a deal. Before you can solve a problem, you need to understand if the person even has the problem you’re equipped to solve. Until they tell you they do, selling is premature.
Instead, focus on:
Building a Relationship: Show genuine interest in who they are and what they do.
Starting a Conversation: Lead with curiosity, ask questions, and explore common ground.
Avoiding Premature Selling: Keep your initial message free of any overt pitches or self-promotion.
This distinction—focusing on conversation over conversion—makes all the difference in building trust and rapport.
Writing Effective Cold Outreach Messages
Here’s how to structure your outreach to maximize engagement and set the stage for meaningful dialogue:
Show Interest in Them: Highlight something specific about their profile, achievements, or content to show you’ve done your homework.
Mention Your Reason for Reaching Out: Create relatability by explaining why you want to connect, whether it’s shared interests, mutual connections, or relevant industry topics.
Provide a Single, Clear CTA: Tell them exactly what to do next, like accepting your connection request or replying to your message.
Keep It Short and Respect Their Time: Deliver your message in 2-3 sentences to ensure it’s quick and easy to read.
Sample Outreach Message
“Hi [Name], I noticed your recent post about [topic] and really appreciated your perspective. As someone working in [related industry/role], I’d love to connect and exchange insights. If you’re open to it, let’s connect!”
By leading with curiosity and a genuine desire to connect, you’ll create a strong foundation for a productive and meaningful professional relationship.
Following Up Without Being Pushy
Share resources or insights relevant to their pain points in your follow-ups. Always add value.
Mistakes to Avoid in LinkedIn DMs
Overloading messages with unnecessary details.
Using generic templates that lack personalization.
Pitching too early before building rapport.
Alan: An Example of What Not to Do
Imagine Alan sending: “Hi, want to join my webinar and buy my course?” Pushy, self-serving, and destined to fail. This approach illustrates everything wrong with hasty, transactional messaging on LinkedIn.
Instead, focus on building rapport first. Consider this alternative:
“Hi [Name], I came across your recent post about [specific topic]. It really resonated with me because [personal insight or experience]. I’d love to connect and exchange ideas on [shared interest or industry].”
This message provides genuine value, demonstrates interest, and opens the door for meaningful dialogue. When messaging on LinkedIn, remember:
Personalize Every Interaction: Reference something specific about their profile or content.
Start with Value: Share an insight, resource, or thoughtful comment before pitching.
Be Patient: Relationship-building takes time. Trust and credibility must come first.
Think of your LinkedIn outreach as planting seeds. Just as Alan’s message would fall on rocky soil, an approach rooted in authenticity and value ensures your efforts lead to fruitful, long-term connections.
Leveraging LinkedIn’s Built-In Tools
LinkedIn Premium and Sales Navigator: Features and Benefits
Investing in LinkedIn Premium or Sales Navigator won’t magically make people jump out of their computers and throw their credit cards at you. However, it can significantly amplify your efforts, offering more tools for reach and precision targeting. Even with a free account, you can achieve meaningful results if you’re strategic. Premium options, on the other hand, elevate your game.
Free LinkedIn vs. Premium Options
Feature
Free Account
Premium Career
Premium Business
Sales Navigator
Recruiter Lite
See Who Viewed Your Profile
Last 5 viewers
Unlimited
Unlimited
Unlimited
Unlimited
Advanced Search Filters
Basic
Basic
Advanced
Extensive
Extensive
InMail Messages
None
5 per month
15 per month
50 per month
30 per month
Job Insights
Limited
Detailed
Detailed
N/A
N/A
Lead Builder
N/A
N/A
N/A
Yes
Yes
Advanced Recommendations
Limited
Limited
Advanced
Advanced
Advanced
Monthly Cost
Free
~$39.99 USD
~$59.99 USD
~$79.99 USD
~$119.99 USD
Mistakes to Avoid
Assuming Premium Does All the Work: Premium features are tools, not shortcuts. You still need a strong strategy and consistent execution.
Not Leveraging Search Filters: Premium search capabilities are wasted if you don’t use them effectively to find the right prospects.
Failing to Use InMail Wisely: Sending generic or pushy InMails is a quick way to waste your allowance.
Benefits of Each Premium Option
Premium Career: Ideal for job seekers. Get detailed insights into job postings, see how you compare to other applicants, and reach out directly to hiring managers.
Premium Business: Designed for professionals and businesses looking to grow their networks and leverage LinkedIn analytics.
Sales Navigator: Built for sales professionals, offering advanced filters, lead tracking, and CRM integration to streamline outreach.
Recruiter Lite: Tailored for recruiters to find, organize, and connect with top talent efficiently.
Why Choose Sales Navigator?
Sales Navigator is the most robust tool for lead generation, giving you:
Advanced Filters: Find leads by title, company size, industry, and seniority level.
Lead Recommendations: Suggestions based on your saved searches and preferences.
CRM Integration: Sync with platforms like Salesforce or HubSpot for seamless follow-ups.
InMail Flexibility: Reach out to decision-makers directly with 50 InMails per month.
Is It Worth the Investment?
If you’re serious about leveraging LinkedIn for business, Premium or Sales Navigator can be game-changers. Start with the free trial to explore the features, and if it aligns with your goals, it’s a worthy investment in your growth strategy.
Sales Navigator allows you to:
Find leads with advanced filters (e.g., job title, industry).
Save prospects and get updates on their activity.
Access decision-makers faster with InMail.
Using LinkedIn Ads for Lead Generation
Sponsored Content: Promote posts that drive traffic.
InMail Campaigns: Send targeted messages directly to inboxes.
Dynamic Ads: Personalize experiences to capture attention.
Using LinkedIn’s Analytics to Track Performance
Monitor metrics like engagement, lead form completions, and profile views to refine your strategies.
AI and Automation in LinkedIn Lead Generation
AI Tools for Content Creation
AI tools are revolutionizing how we create and manage content on LinkedIn. Tools like ChatGPT, Jasper, Opus Clip, MagicPost, and Supergrow are now indispensable for marketers looking to streamline their workflows and produce high-quality material efficiently. Here’s how they can help:
Content Ideation: Generate fresh ideas for posts, videos, and articles based on trending topics in your niche. ChatGPT and MagicPost can suggest hooks or angles for posts that resonate with your audience.
Content Customization: Tailor messaging for different segments. AI adjusts tone, style, and format to suit C-suite executives, freelancers, or decision-makers in specific industries.
Video Scripts and Micro-Content: Tools like Opus Clip extract highlights from long-form videos, creating engaging snippets optimized for LinkedIn’s feed.
Streamlining Subtitles: Automatically generate accurate, engaging subtitles to boost video accessibility and viewer retention.
AI-Powered Analytics to Improve Campaign ROI
Advanced AI analytics tools can identify patterns in your campaign data, helping you:
Understand which posts drive the most engagement.
Identify audience preferences to tailor future content.
Predict the best times to post or engage for maximum visibility.
With tools like Supergrow providing automated insights into engagement trends, businesses can iterate and optimize their LinkedIn strategies to consistently outperform competitors.
Conclusion
LinkedIn lead generation in 2025 combines relationship-building with cutting-edge tools and strategies. By optimizing your profile, engaging authentically, and leveraging proven tactics, you can generate consistent, high-quality leads.
Ready to transform your LinkedIn game? Start implementing these strategies today, and let’s connect to discuss how these insights can work for your business!
How Everyday People Are Going Viral On LinkedIn With This New Trend
How I Went Viral on LinkedIn and You Can Too
Two weeks ago, I started testing something new on LinkedIn—a trend that nobody’s talking about yet. I’d been posting consistently for years, but mostly image-based content. Then something changed.
LinkedIn made a quiet shift—one that is already paying huge dividends for anyone willing to jump in. I decided to act fast. I put together a plan and shifted to video content. Two weeks later, something unexpected happened.
One of my videos—with just 11 likes and 1 comment (which was mine!)—suddenly exploded. 24 hours later, it became my most-viewed piece of content this year. It’s already received over 30,000 views, and by the end of the week, I expect it to be closer to 100,000.
Update 10th January 2025 – I’ve since had over 2 million views in the past 30 days – the videos are going bananas!
So what’s happening here?
You see, LinkedIn has made some changes. Back in March, they started experimenting with a TikTok-style vertical video feed on mobile. Just last month, LinkedIn HQ announced they were all-in, officially rolling this feature out globally.
When I heard this, I kicked into gear. I knew from experience what happens when platforms introduce new features—there’s a short window of massive opportunity for early adopters. I started posting vertical videos consistently, and just as predicted, one of them got picked up and pushed into the feed.
This is the moment smart marketers have been waiting for. Nobody’s talking about yet – but that will change in the coming months. The playing field has been leveled.
Even posts with low engagement can explode if they hit LinkedIn’s vertical video feed.
Why Vertical Video is a Game-Changer on LinkedIn
LinkedIn is the latest platform to embrace vertical video—a format proven to engage audiences, especially on mobile devices. Here’s why this matters:
Unmatched Early Engagement: When platforms launch new features, their algorithms prioritise these formats to encourage adoption. Right now, LinkedIn is handing out engagement like never before.
Level Playing Field: You don’t need a massive following to go viral. Quality content can stand out and attract attention, even if you’re just starting out.
Low Competition: Not many people are creating vertical videos on LinkedIn yet. This means your content can cut through the noise and capture your audience’s attention.
Check out my video about this on YouTube…
How to Leverage LinkedIn’s Vertical Video Feature
If you’ve ever wondered how to build your brand, grow your network, or even go viral on LinkedIn, this is your moment.
LinkedIn has not shared its criteria on which videos get featured in the new mobile feed, likely because they’re still making changes and need to be flexible. But based on my experience, this is what I recommend:
Videos must be vertical.
You must be posting videos consistently (at least 2 per week).
Your videos should have subtitles burned in.
Your content should be related to the expertise on your profile.
And one more bonus tip:
Eddie Maalouf runs a digital agency with 100 team members & over $700 Million per year in managed revenue.
He has worked with brands like Burger King, Snow Teeth Whitening, Clickfunnels and more. He exaplains the videos that have the best ROI in this short video.
The short-form videos that have the best ROI are podcast-style clips. Research shows that these short podcast-type clips get 6X ROI.
That’s what will give your videos the best chance of translating into business. They also position you as an authority, which eliminates competition.
But creating consistent, high-quality video content can be a challenge.
How We’re Helping Businesses Take Advantage
We’ve developed vertical video packages that are systemised to deliver world-class quality at an affordable rate for batch creation. Here’s what you can expect:
Expert Interviews: We host expert interviews with our clients that are designed to be chopped up into short 1-2 minute videos. The videos are podcast-style which as Eddie Malouf says get 6X ROI. They position you as an authority, so your videos actually lead to sales.
Professional Videos at Wholesale Prices: By batch-creating videos, we can get the costs down. Affordable, high-quality content that’s ready to perform on LinkedIn.
Tailored Options: We can create the videos for you to upload yourself or handle the entire process—writing posts, scheduling, and publishing on autopilot.
Script-Writing: For your videos to do well it’s important to hook the audience upfront, deliver the value in one minute and to do this effectively you need a script. We will write your scripts for you and help you get the equipment you need to record, or find a studio nearby.
For our clients that we have created videos for in the past, we’re repurposing them and re-editing them into vertical format with engaging post-production optimised for mobile. The smart ones are moving on this trend today.
Why This Opportunity Won’t Last Forever
This golden window—where LinkedIn’s algorithm heavily favours vertical video—won’t last long. As more people jump on board, competition will grow, and the reach will level out.
If you’ve been waiting for the right moment to build your LinkedIn presence, this is it. Early adopters are already seeing incredible results, and there’s no reason why you can’t be one of them.
Ready to Go Viral on LinkedIn?
Whether you’re a creator, a business owner, or just looking to grow your personal brand, now is the time to act. To find out more, please contact us or DM me on LinkedIn.
This opportunity won’t come around again—don’t let it pass you by.
Frequently Asked Questions
What is LinkedIn’s Vertical Video Feature?
LinkedIn’s vertical video feature allows users to upload and share videos optimised for mobile viewing. These videos take up more screen space on mobile devices, making them more engaging and likely to grab attention in users’ feeds.
How Can I Use LinkedIn Videos to Go Viral?
To go viral on LinkedIn with video:
Create short, engaging videos with a clear message.
Use captions for accessibility and increased engagement.
Post 1-2 videos minimum per week, at peak times to maximise engagement
Share valuable insights or stories that resonate with your audience.
Shoot your video in vertical format to get featured in the mobile video feed
Why Are LinkedIn Vertical Videos So Effective?
Vertical videos are effective on LinkedIn because they:
Occupy more screen space on mobile devices.
Drive higher engagement rates by grabbing attention quickly.
Align with how most users consume content today—on mobile phones.
What Types of Content Work Best for LinkedIn Videos?
The best types of LinkedIn video content include:
Personal stories that connect emotionally with your audience.
Tips or educational insights relevant to your industry.
Behind-the-scenes content to showcase authenticity.
Testimonials or case studies that demonstrate your results.
How Do I Measure the Performance of My LinkedIn Videos?
To measure your LinkedIn video performance:
Track video views and impressions in your LinkedIn analytics.
Monitor engagement metrics like likes, comments, and shares.
Check your follower growth after posting videos.
Look for increases in profile visits and connection requests.
Can Small Businesses Leverage LinkedIn Videos?
Yes! LinkedIn videos are a cost-effective way for small businesses to:
Build brand awareness.
Showcase expertise.
Engage with a professional audience.
Drive leads and conversions.
What Are Some Tips for Creating Viral LinkedIn Videos?
Here are tips for creating viral LinkedIn videos:
Hook your audience in the first 3 seconds.
Keep your videos under 90 seconds for maximum impact.
Use bold captions and overlays to emphasize key points.
Share stories that align with your audience’s interests or challenges.
Why Is LinkedIn Video Marketing Important?
LinkedIn video marketing is important because:
It increases engagement rates compared to text or image posts.
It helps establish your authority by showcasing your expertise.
It enables you to reach decision-makers in your industry.
It improves your personal brand and business visibility.
How Can I Get Help Producing LinkedIn Videos?
At Bibby Media Group, we help create video content for our clients. From video production to writing your scripts, to coaching on how to record your videos. We even can handle posting them for you too. To see if we’d be a good fit reach out today for more info.
The 5 Best AI Tools for LinkedIn in 2025
The world of business is undergoing a massive transformation, and Artificial Intelligence (AI) is at the forefront. This isn’t just a buzzword anymore—it’s a seismic shift that’s changing the way we work, connect, and grow.
AI is changing the way we create content, build relationships, and strategise on platforms like LinkedIn. Over the past year, I’ve dived deep into the world of AI—testing tools, attending webinars, and investing in courses.
I’ve narrowed down the best AI tools for LinkedIn marketing and created a system on how to use them to get streamlined results. These are the AI tools I use for myself and in my LinkedIn agency, so they’re tried and tested. I shared all my LinkedIn AI secrets to over 400 people at my recent webinar – you can get the recording link for a limited time below!
Whether you’re a professional, marketer, or business owner, understanding and using AI on LinkedIn is no longer optional. It’s the key to staying ahead in the game.
Industry leaders, including Elon Musk, have called AI the most disruptive force in history. According to a study by McKinsey, AI could impact up to 800 million jobs globally by 2030. That’s a fifth of the global workforce!
Yet, for every challenge AI brings, it creates opportunities for those ready to embrace it. So in this article I’ll breakdown how to use AI in your LinkedIn marketing and what tools are worth incorporating into your strategy.
Why LinkedIn + AI Is a Game-Changer
LinkedIn has always been the go-to platform for professionals to network and do business. But with AI, it’s transforming into so much more—a powerhouse for lead generation, content creation, and strategic growth.
What AI Can Do on LinkedIn
Automate Your Content Creation: AI tools can help you create engaging LinkedIn posts in minutes.
Enhance Engagement: Tools powered by AI analyze what works best—optimal posting times, trending topics, and audience preferences.
Streamline Lead Generation: AI can analyse LinkedIn profiles, suggest potential leads, and even draft outreach messages tailored to each prospect.
If you’re still relying on manual methods to keep up, it’s time to upgrade.
Let’s start with my top 5 tools for LinkedIn…
5 Best LinkedIn AI Tools (And Why I Recommend Them)
Here are my favourite tools for automating and elevating your LinkedIn strategy.
1. ChatGPT
Why I love it: ChatGPT feels like having a 24/7 assistant that never sleeps. It generates LinkedIn post ideas, drafts, and even responses to comments—all in seconds.
How to use it:
Generate hooks that grab attention.
Create full posts with short paragraphs and clear calls to action.
Use it to brainstorm content ideas based on your niche.
Pro Tip: Don’t stop at generating text. Ask ChatGPT for feedback to refine your posts before you publish.
2. Kleo
Why I love it: Imagine knowing what content in your niche is going viral before you post. That’s the power of Kleo. It analyzes top-performing LinkedIn posts so you can see what’s working for others—and replicate their success.
How to use it:
Analyze competitors’ posts to spot trends and opportunities.
Use data to guide your content creation, from the best posting times to high-performing topics.
3. Supergrow
Why I love it:Supergrow is a lifesaver when it comes to writing posts efficiently. It has AI-powered templates that are tailored for LinkedIn. It can reformat articles, pull content from YouTube videos, or help you craft posts that resonate with your audience.
How to use it:
Repurpose previous posts, make posts from articles, YouTube videos or just a few quick prompts
Create LinkedIn carousels with stunning visuals and text in minutes.
Use the tool to batch-create and schedule posts in a content calendar
Optimise your posts with awesome hooks and formatting tailored to LinkedIn’s algorithm.
4. Magic Post
Why I love it:Magicpost is ideal for building a strong LinkedIn presence. With templates for various post types—educational, inspirational, actionable—you’re never short of ideas.
How to use it:
Select a content type (e.g., success story, thought leadership).
Customise the AI-generated draft to match your tone.
Special Offer:
To get 20% discount on an annual plan with MagicPost use the Promocode NATHANIAL20MPV at check out.
5. Opus Clip
Why I love it: Repurpose your video content like a pro. Opus Clip takes long-form videos (think webinars or interviews) and transforms them into short, shareable clips for LinkedIn.
How to use it:
Upload an existing video, like a podcast or webinar.
Use Opus Clip to automatically generate bite-sized, attention-grabbing clips.
Automatically create hooks, engaging subtitles and cut out all the filler words and pauses
Schedule the videos to be posted on all your social channels
Why You Need to Act Now
The AI revolution is here, and LinkedIn is the perfect testing ground for professionals and businesses alike. Early adopters of AI tools will thrive, while those who hesitate risk falling behind. Here’s why you can’t afford to wait:
The Numbers Don’t Lie: 72% of businesses already use AI in at least one function. Four out of five companies now rank AI as a top business priority.
The Stakes Are High: Up to 300 million jobs could be replaced by AI by 2030, according to Goldman Sachs. Those who adapt will lead the way.
The Opportunity Is Huge: AI has the potential to add $15.7 trillion to the global economy by 2030.
By integrating AI into your LinkedIn strategy, you’re not just keeping up—you’re setting yourself up to win.
LinkedIn AI Secrets Revealed in My Latest Webinar
If this has piqued your interest, you’re in luck. The recording of my LinkedIn AI Secrets webinar is still available—for a limited time. I was planning to take it down, but after so many requests, I’ve decided to leave it up for a little longer.
In this webinar you’ll learn:
The big picture of AI and why you need to pay attention
The 5 best AI tools for LinkedIn
How to format your writing and posts for the LinkedIn algorithm
Real-life examples of how I’ve used AI to get great results
How you can use AI to batch-create content
The best ChatGPT prompts to create LinkedIn posts that get engagement
… and much more.
Here’s the replay… Check it out and let me know your thoughts in the comments.
The time to act is now. LinkedIn is evolving, and with the right AI tools, you can evolve with it. Start using these tools to automate, innovate, and dominate your LinkedIn strategy today.
Frequently Asked Questions
What Are the Best AI Tools for LinkedIn?
The best AI tools for LinkedIn in 2025 include ChatGPT for content creation, Kleo for advanced automation, Supergrow for and Magic Post for writing content, and Opus Clip for repurposing long-form videos into short clips.
How Can AI Tools Help on LinkedIn?
AI tools can help automate repetitive tasks like sending connection requests, generating personalised messages, analysing content performance, and creating posts. They allow you to focus on building relationships and increasing engagement.
What Is Supergrow and How Does It Work?
Supergrow is an AI tool designed for LinkedIn that helps with content creation. It has pre-built templates you can choose to help AI write your posts and you can choose your preferred writing style, create carousels and even schedule content.
How Does Opus Clip Improve LinkedIn Videos?
Opus Clip takes long-form video content and transforms it into engaging, bite-sized clips optimised for LinkedIn. This helps increase visibility and engagement by aligning with LinkedIn’s preference for shorter, impactful videos.
Are AI Tools Suitable for Small Businesses on LinkedIn?
Yes, AI tools are highly suitable for small businesses on LinkedIn. They help save time, streamline marketing efforts, and improve outreach, even with limited resources, making LinkedIn marketing more effective.
Why Is Now the Best Time to Use AI on LinkedIn?
AI adoption is transforming LinkedIn marketing, giving businesses that adapt early a competitive edge. AI tools enhance efficiency, boost engagement, and help you stay ahead of evolving trends in LinkedIn’s professional ecosystem.
How Can Bibby Media Group Help With LinkedIn AI Strategies?
Bibby Media Group provides expert guidance on leveraging AI tools like ChatGPT, Supergrow, and Opus Clip for LinkedIn. We assist with strategy creation, content optimisation, and AI-powered lead generation. Contact us today to learn more.
How to Boost LinkedIn Engagement: 15 Data-Driven Tips
Ever feel like your LinkedIn posts are falling flat?
You put time and effort into crafting a post, hit “publish,” and… nothing. Minimal likes, few comments, and definitely no leads. It’s frustrating, right?
The truth is, LinkedIn engagement isn’t a guessing game—it’s data-driven. The top LinkedIn creators know exactly what works, and they use proven strategies to get their posts noticed and drive real engagement. The good news? I’m sharing those exact insights in this guide.
In this article, you’ll find 15 research-backed LinkedIn tips designed to boost your visibility, increase engagement, and make sure your posts reach the right audience. These aren’t outdated ideas from years ago; they’re based on current data from thousands of LinkedIn posts, so you know they work right now.
This isn’t just fluffy advice – it’s all backed by data from research reports.
Implementing just a couple of these at a time will have a dramatic impact on your results.
So if you’re not getting any engagement, don’t give up. With a few tried and tested tactics you can turn that around.
First, let’s look at why LinkedIn is a golden opportunity to grow your business or career.
Why LinkedIn?
In today’s hyper-connected world, finding effective ways to generate B2B leads can feel like aiming at a moving target.
As the business landscape tightens and audiences become more selective, B2B marketers face the challenge of reaching their ideal clients in an ever-shrinking window of attention.
With over one billion members across 200 countries and 67 million registered companies, LinkedIn stands as a powerful platform uniquely designed for business networking. It’s not just another social media platform—it’s a community of decision-makers, professionals, and industry leaders actively seeking connections and opportunities.
LinkedIn offers a unique edge:
4 out of 5 members influence business decisions.
Its audience has 2x the buying power of the average web user.
LinkedIn is the #1 most trusted social media platform, giving businesses a credible environment to build brand authority and nurture relationships.
And when it comes to generating revenue, LinkedIn outshines other platforms. In fact, 38% of B2B marketers report LinkedIn as their top social platform for driving sales.
The Bottom Line: LinkedIn marketing works, but it requires strategy and precision. You can’t just post and hope for the best; you need to understand the platform, find your audience, and leverage LinkedIn’s unique tools to make an impact.
Ready to transform your LinkedIn presence? Let’s dive in.
15 Data-Driven Tips for Writing Engaging LinkedIn Posts
These aren’t just tips—they’re backed by real data and proven results.
When I work with clients, these are the exact strategies we use to transform LinkedIn from a quiet feed to a hub of engagement, helping them stand out as authorities in their field.
If you’re ready to boost your LinkedIn presence with more engagement, more views, and a stronger impact, let’s dive in.
1. Write Like You’re Talking to a 12-Year-Old
Studies show that posts written at a 6th-grade reading level get 50% more engagement. LinkedIn isn’t the place to flex your vocabulary—keep it clear, conversational, and direct.
Research consistently shows a strong link between using simple, easy-to-read language and higher engagement online.
And here’s a pro tip: the best-performing posts on LinkedIn are often longer than you might think—1,800 to 2,100 characters. Just keep sentences short and concise. The easier your content is to read, the longer people stay on it, increasing “dwell time” and expanding your reach.
2. Hook Your Audience from the First Line
LinkedIn cuts off posts after the first few lines, so your opening needs to be strong.
Your goal? Make them want to click “See more.”
Start with a question, a bold statement, or even a bit of controversy to draw them in. Don’t waste those first few seconds with “Hey, LinkedIn!” or “Here’s an update…”
Try examples like these instead…
Learn to do this well, and you’ll crush it on LinkedIn.
Most people struggle with it, but that’s changing.
3. Double Engagement with a Call-to-Comment
Posts with a call to comment get twice the engagement.
People like giving their opinion. Invite them in.
The first 60 minutes are crucial.
Engagement during this window significantly impacts how many people see your post, so make sure you’re ready to jump in and respond to comments right after you post. Driving the conversation early can make all the difference.
Top creators boost engagement by sparking mini-conversations in their own comments, almost like a “Part 2” to the post. Think about what you could add in the comments—a link to a helpful resource, a follow-up question, or extra insights.
Add value, reply to others, and keep the conversation alive. Simply put, get the comments flowing!
4. Post Midweek for 2x More Views
For the best chance of engagement, aim for mid-morning on Monday to Thursday. Data shows this is LinkedIn’s sweet spot—when users are most active and your post is most likely to be seen.
That said, don’t ignore Fridays or weekends completely. Posting then can sometimes be a smart move since there’s less competition. Fridays work especially well for lighter content, like celebrating wins, sharing a personal update, or posting a fun team photo. People are winding down, so the tone fits.
Also, think about where your audience is located and aim to post in their mid-morning time zone.time. But when in doubt? Stick to the data for max impact.
5. Show Your Face for 60% More Reach!
Looking for more engagement? Make it personal.
Studies show that posts featuring people get 20% more reach, but when the photo includes you, that reach jumps to 60%—and engagement increases by 50%.
Camera shy? I get it. Do it anyway.
People connect with people, not objects. So skip the stock photos and office setups. If you’re using an image, make it count. Show your face, and let your network see the real you!
6. Keep Your Videos Under 2 Minutes!
The stats don’t lie: videos between 30 and 90 seconds perform the best – by 40%!
Longer than two minutes and engagement starts to drop.
And remember that hook we talked about for writing? It’s just as crucial in videos.
After just 10 seconds, half of your viewers are likely gone. After a minute, over 80% have moved on. So get to the point quickly.
People are busy. Don’t make them work to get your message. Start strong, keep it tight, and grab attention early, or you’ll lose your audience before the real content even begins.
7. Spend 30 Minutes in Comments for Higher Reach
Engagement isn’t just about what you post—it’s about how you interact.
Spend at least 30 minutes a day in your feed, commenting on other people’s posts. Make your presence known. The more you engage, the more visible you become. It’s as simple as that.
And don’t just drop a quick “Great post!” or “Thanks for sharing.” Add real value. Share insights, ask questions, or engage directly in the conversation. This helps you stand out and makes people more likely to notice you.
8. Analyse What Works (and Learn from Top Creators)
If you want to grow on LinkedIn, don’t just post and hope for the best.
Track your results. Each week, check your analytics—see which posts get the most views, likes, comments, and shares.
Spot patterns in what performs best and adjust your strategy accordingly.
Then, take it further. Study the top creators in your industry. Tools like Kleo allow you to sort their posts by engagement, timing, and format.
Look at the topics, formats, and hooks that resonate most with their audience, and notice when they’re posting to get the best reach.
And remember: don’t copy—adapt. Success leaves clues, so find what’s working for them and make it your own.
The insights you gain here can help shape a high-engagement strategy that fits your unique voice.
9. Tell a Story to Build Connection (and Boost Dwell Time)
When you present information as a story, people are up to 22 times more likely to remember it than standalone facts. Why? Because stories create emotional connections, tapping into the way we naturally process the world.
A good story takes your audience on a journey—they can see themselves in the narrative, relate to the challenges, and feel the impact of the outcome.
Whether you’re sharing a lesson learned, a client success, or a personal milestone, storytelling makes both you and your message unforgettable.
In a sea of content, it’s these memorable posts that grab attention and keep people coming back.
Plus, stories hold attention longer, increasing “dwell time”—something LinkedIn’s algorithm rewards with greater reach. (read my article about dwell time here)
10. Optimise for 65% of users on mobile!
With 65% of LinkedIn users browsing on mobile, it’s essential to make your content mobile-friendly.
Here’s how:
Use short paragraphs and plenty of whitespace—long text blocks get skipped on mobile.
Choose vertical images, which see a 15% higher click-through rate than square images and 25% more than horizontal images.
Make your content easy to scan with bullet points or lists, so readers can quickly digest the key points.
Design your posts with mobile in mind, and you’ll keep more people engaged. you’ll see a big difference in engagement – no one wants to scroll through a wall of text on their phone.
11. Customise Your Connection Invites
It’s not about numbers, it’s about quality.
Avoid generic invites. Personalise your message, even if it means upgrading to LinkedIn Premium.
If you only connect with CEOs of mining companies, for example, the more connections you get, the higher your acceptance rate. Why? Because you’ll be connected with everyone in their field, which builds credibility and makes you look like an expert in that area.
I’ve done this myself and for clients. It’s gold.
12. Get Active in Messages. Where the ROI Happens
LinkedIn isn’t just a place for public posts. The real connection often happens in the inbox.
This is where the ROI is. Where you can turn connections into offline meetings and sales.
Don’t wait around for people to send you an enquiry. Actively reach out to your target audience, engage meaningfully, and bring conversations offline where appropriate.
This is how my agency has generated over 500 million in sales for our clients over the past 10 years.
AI is everywhere – it can draft content, suggest ideas, even help refine your posts.
I am a big advocate for AI – I did a LinkedIn live all about AI recently (if you want the replay DM me).
But with so much AI-generated content flooding feeds, people are craving something genuine.
They want to see you, not just another polished, generic post.
Use AI as a tool to help streamline your process, but don’t skip the human touch. Always edit to add your unique voice, experiences, and perspective.
Readers can tell the difference, and it’s this personal connection that builds trust and keeps people coming back.
In a world of AI, authenticity is what makes you memorable. It’s what makes you stand out, and it’s the key to building real, lasting connections.
14. Make Your Posts Relevant to Your Audience
It’s easy to think your LinkedIn posts are simply for whoever happens to be connected to you, but there’s more to it than that.
Every post should be crafted with your target audience in mind – the people you want to engage and build relationships with.
LinkedIn’s algorithm favours relevancy over recency.
This means your posts are more likely to reach people who regularly engage with similar content. That’s why consistency with your content topics are key.
When you consistently post about topics aligned with your brand, your audience knows what to expect… And so does LinkedIn.
It’s not about you, focus on your audience. Always.
15. Use Vertical Videos for 25% More Engagement
LinkedIn is rolling out a “reels-style” video feed on mobile.
Vertical videos are getting 15-25% more engagement because they’re front and centre on mobile.
The new mobile layout means these videos are easily accessible from the navigation bar. As it’s still new, you can get an edge in reach by posting engaging, vertical content under 2 minutes.
Walla.
There you have it – 15 research-based tips to get more engagement on your posts!
Are there any I missed? Drop a comment below.
Knowledge Is Great, But Useless Without Action
You’ve got the data, the tips, the insights.
But none of this works if you don’t take action.
Start by picking one or two strategies and try them out this week. LinkedIn rewards those who take action – use the advice in this article, but don’t be afraid to do you!
This article is your toolkit. It’s up to you to use it. Go get em!
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How to Choose the Right LinkedIn Marketing Agency
In today’s B2B landscape, LinkedIn stands as the premier platform for professionals to make meaningful connections and drive real business growth. But with countless agencies claiming expertise in LinkedIn marketing, how do you find the right partner?
Choosing a LinkedIn marketing agency is a big decision. It impacts your brand’s presence, lead quality, and bottom line. Here’s a comprehensive guide to help you find a LinkedIn marketing partner who truly understands how to unlock the platform’s potential for your business.
Why LinkedIn Marketing?
Before diving into the selection process, it’s essential to understand LinkedIn’s unique position. LinkedIn isn’t just a job search platform; it’s a powerful tool for building relationships, establishing thought leadership, and driving B2B sales. Here are some compelling statistics:
LinkedIn has over 1 billion members, with 4 out of 5 decision-makers active on the platform.
LinkedIn content is trusted twice as much as content on other social media channels.
The platform consistently delivers high-quality leads with a clear intent to engage and invest.
38% of B2B Marketers say LinkedIn has generated revenue for them (3x the next best social media site)
However, tapping into LinkedIn’s potential requires more than just posting content or running ads. You need a strategic approach tailored to LinkedIn’s algorithms, user behaviour, and business dynamics—this is where a specialised agency comes in.
3 Characteristics that Make a Great LinkedIn Marketing Agency
When evaluating LinkedIn marketing agencies, focus on these three essential traits:
1. LinkedIn-Specific Expertise
LinkedIn is a unique platform with its own set of best practices, algorithms, and user behaviours. The agency you choose should have in-depth knowledge and experience specifically with LinkedIn marketing. A generalist social media agency may not fully understand the nuances of LinkedIn, such as B2B lead targeting, LinkedIn’s algorithm, or social selling techniques.
What to look for:
Evidence of LinkedIn-specific campaigns.
A deep understanding of LinkedIn’s targeting options and features.
Case studies that showcase LinkedIn as a primary platform.
Experience educating people on how to use LinkedIn both inperson and online
Look at their LinkedIn profile – are they practising what they preach?
2. Focus on ROI and Lead Quality
LinkedIn marketing is about generating leads, but not just any leads—high-quality, intent-driven leads. A great LinkedIn marketing agency will prioritise lead quality over volume, focusing on connecting you with the right decision-makers who are more likely to convert.
What to look for:
Metrics that directly link to ROI eg. lead quantity & quality
A track record of helping clients achieve high ROI through LinkedIn campaigns.
A focus on sustainable growth, not just vanity metrics like likes and impressions.
Testimonials on LinkedIn from previous clients sharing their results
Awards or industry recognitions for their LinkedIn campaigns
3. Commitment to Building Relationships
LinkedIn isn’t just a place to push ads; it’s a platform for building relationships. A successful LinkedIn marketing agency should prioritise relationship-building, content creation, and engagement strategies that establish trust and authority.
What to look for:
An emphasis on social selling and relationship-based marketing.
Expertise in creating thought leadership content.
A willingness to guide you on engaging with leads and nurturing connections over time.
Positive customer feedback on their LinkedIn profile, on their content and on Google
Mistakes to Avoid When Choosing a LinkedIn Marketing Agency
Selecting the wrong LinkedIn marketing agency can do more harm than good. Here are some common mistakes to avoid and the potential consequences:
1. Choosing an Agency Without LinkedIn Expertise
LinkedIn marketing requires a specialised skill set. If you hire an agency that lacks in-depth knowledge of LinkedIn, you risk wasting time and resources on strategies that don’t work. General social media tactics don’t always translate well to LinkedIn’s professional audience, and this can result in low engagement and poor ROI.
Risk: No meaningful results, wasted time, and minimal impact on lead generation.
2. Falling for “Growth Hacks” and Automation Promises
LinkedIn has strict guidelines against aggressive automation and spammy tactics. Some agencies promise rapid results through dodgy automated tools or “growth hacks” that violate LinkedIn’s policies. While these methods may produce short-term spikes, they put your account at risk of being flagged or even permanently banned by LinkedIn.
Risk: Account suspension or ban, damaging your brand’s reputation and wasting your investment.
3. Prioritising Lead Volume Over Lead Quality
An agency that boasts about generating hundreds of leads without considering quality might not have your best interests in mind. On LinkedIn, it’s not about quantity; it’s about connecting with prospects who are genuinely interested and likely to convert. Focusing only on lead volume can flood your sales pipeline with unqualified leads, which wastes your team’s time and resources.
Risk: High volume of unqualified leads, wasted sales efforts, and a lower return on investment.
4. Hiring an Agency That Delegates Work to Junior Staff
Some agencies delegate your strategy to junior staff or third-party teams, resulting in inconsistent messaging and less strategic oversight. LinkedIn marketing requires a level of expertise and precision that can only come from experienced professionals. If your campaign is being handled by inexperienced staff, you may not see the results you’re hoping for.
Risk: Poorly executed strategy, lack of accountability, and diminished results.
5. Overlooking the Importance of Relationship-Building
LinkedIn is about building long-term, trust-based relationships. An agency that treats LinkedIn like any other ad platform may focus too heavily on direct sales and overlook the value of relationship-building. This approach can alienate potential clients and miss out on the platform’s true potential for B2B growth.
Risk: Lost opportunities to build trust, damaged brand reputation, and low engagement.
How to Work with a LinkedIn Marketing Agency
Once you’ve selected an agency, it’s essential to set the foundation for a productive partnership. Here’s how to ensure smooth collaboration:
1. Define Clear Goals and Expectations
LinkedIn marketing can serve a variety of business objectives – lead generation, brand awareness, thought leadership, or networking. Make sure both you and the agency are aligned on specific goals from the start. Clearly communicate your priorities, target audience, and expectations for outcomes.
2. Establish Regular Communication
Effective communication is key to a successful agency partnership. Set up regular check-ins to discuss progress, review metrics, and refine strategies. Weekly or bi-weekly meetings allow both parties to stay aligned and make adjustments as needed.
3. Understand Their Process and Your Role
Every LinkedIn marketing agency has its own approach. Some agencies handle everything from strategy to execution, while others may expect more involvement from you or your team. Make sure you understand what the agency will manage and what they need from you, such as approvals, content inputs, or direct engagement with leads.
How to Find the Right LinkedIn Marketing Agency for You
Selecting the best LinkedIn marketing agency goes beyond just ticking boxes. Here are practical steps to find the agency that’s the right fit for your business:
1. Ask for LinkedIn-Specific Case Studies
Case studies provide insight into the agency’s experience with LinkedIn. Ask for examples of clients they’ve helped on LinkedIn, focusing on lead generation, profile optimisation, or content marketing. Look for results that align with your goals, like number of leads, lead conversion rates, revenue generated, engagement metrics, or ROI.
2. Review Client Testimonials and Social Proof
A reputable LinkedIn marketing agency should have testimonials and references from previous clients. Look for feedback that mentions professionalism, communication, and measurable results. Client testimonials can give you confidence in the agency’s ability to deliver on their promises.
If they’re good at what they do they should be a sought after trainer and speaker, as well as actively managing campaigns across multiple industries. If you’re based in Melbourne for example, see what other businesses have done the same LinkedIn training in Melbourne and what their feedback was.
3. Evaluate Their Thought Leadership
An experienced LinkedIn agency should demonstrate their expertise by producing high-quality content themselves. Check if the agency has published articles, guides, or case studies about LinkedIn strategies. Their thought leadership content can reveal their approach, values, and commitment to helping clients succeed on LinkedIn.
If they’re good at what they do, they should be sought-after for LinkedIn training and LinkedIn speaking engagements. You can check their track record by doing a quick Google or YouTube search.
4. Ask These Critical Questions
To make an informed decision, ask prospective agencies these questions:
Can you show LinkedIn-specific case studies and results?
How many LinkedIn marketing campaigns have you managed?
Who are some of the clients you have worked with in the past?
Where can I find examples of you sharing your LinkedIn marketing expertise?
Have you won any awards for your LinkedIn marketing campaigns?
How do you measure LinkedIn campaign performance?
Who will manage my account, and what experience do they have with LinkedIn?
What kind of ongoing support do you offer after launching a campaign?
Why Bibby Media Group is a Trusted Choice for LinkedIn Marketing
At Bibby Media Group, we’re not just another LinkedIn marketing agency—we’re pioneers in the industry. Founded by Nathanial Bibby, Australia’s first LinkedIn marketing specialist, we’ve been setting the standard for LinkedIn success for over a decade.
What sets us apart?
Award-Winning Expertise: Nathanial Bibby has been recognised as the #1 LinkedIn Expert in the Asia-Pacific by the Social Media Marketing Institute. We’ve won Best Use of LinkedIn twice (2019 and 2020) and have been finalists for several other industry awards.
Proven Results: We’ve generated over $500 million in sales for clients and consistently deliver 20-150 qualified leads per month. Our results go beyond vanity metrics, providing meaningful connections and measurable growth for our clients.
Client Trust and Social Proof: With over 118 LinkedIn recommendations from clients and 36 glowing Google reviews, we’re proud of the trust we’ve earned. Nathanial’s content on LinkedIn has reached over 20 million views, demonstrating our ability to create impactful content that resonates with LinkedIn audiences.
Trusted by Leading Brands: We’ve worked with some of the world’s most respected brands, including Apple, Westpac, Channel 7, Hubspot, Capital Group, Linktree, and Western Union. Our clients range from industry giants to ambitious small businesses, all seeking growth and authority on LinkedIn.
End-to-End LinkedIn Solutions: We’re a full-service LinkedIn marketing agency, handling everything from profile optimisation, lead generation, content creation, and LinkedIn ads. Our comprehensive approach lets you focus on your business while we drive the results that matter.
When you work with us, you’ll work directly with Nathanial Bibby. Unlike other agencies, we don’t delegate your strategy to junior staff. Nathanial personally oversees every campaign, ensuring the highest standards and maximising your ROI.
Conclusion
With more professionals and decision-makers using LinkedIn to research brands and make purchasing decisions, it’s never been a better time to leverage LinkedIn as a marketing powerhouse. The potential is immense, but LinkedIn success requires more than just posting updates—it demands a strategic, targeted approach.
If you’re ready to take LinkedIn seriously but feel like you’re missing the expertise or resources, partnering with a LinkedIn marketing agency is the next logical step.
The first step in choosing the right agency is to get clear on your goals. Are you aiming for lead generation, brand authority, or relationship-building? Knowing exactly what you want will help you find a LinkedIn partner with the right expertise to make those outcomes a reality.
If you’re ready to harness LinkedIn as a driver for growth, we’d love to help. Get in touch to discuss your goals, and let’s see if Bibby Media Group is the right fit to take your LinkedIn strategy to the next level.
Frequently Asked Questions
What is a LinkedIn marketing agency?
A LinkedIn marketing agency is like a backstage crew for your business’s presence on LinkedIn. They help with everything from creating content to running ad campaigns, building connections, and generating leads. Think of them as LinkedIn experts who understand the platform’s unique quirks and how to make it work for your goals.
Why is LinkedIn marketing important for my business?
LinkedIn is where the decision-makers hang out. It’s not just another social media platform; it’s a professional network where people actively look for solutions, partnerships, and insights. If you want to position your business as an authority and connect with the right audience, LinkedIn is the place to be.
What should I look for in client testimonials?
Look for specifics, not fluff. A good testimonial will highlight measurable results—like the number of leads generated or sales growth. Testimonials from businesses in your industry are especially helpful because they show the agency understands your market.
What mistakes should I avoid when choosing a LinkedIn marketing agency?
Ask for case studies or specific examples of their work. Did they help a client triple their leads? Did they improve engagement by 200%? Numbers speak louder than buzzwords, so focus on tangible outcomes. View their LinkedIn profile, scroll down to the “Recommendations” seciton, given the nature of their role there’s no excuse for there not being plenty of testimonials to read through here!
What industries benefit most from LinkedIn marketing?
LinkedIn works best for industries that rely on professional connections and trust—like B2B services, tech, finance, education, and consulting. Where typically if you target a high value client, the lifetime value of the relationship is not small. That said, it can also be a great tool for any business looking to connect with decision-makers or establish a professional presence.
Can LinkedIn marketing work for small businesses?
Absolutely. Whether you’re a solopreneur or a small team, LinkedIn can help you build connections and establish credibility in your industry. The key is tailoring your strategy to your resources and goals—something a good agency can help you with.
How much does LinkedIn marketing typically cost?
It varies. Costs depend on the services offered, the agency’s experience, and the scope of your campaign. Some agencies charge monthly retainers, while others offer one-off packages. Make sure to weigh the cost against potential ROI and find an agency that’s transparent about pricing.
How can I evaluate a LinkedIn agency’s results?
Don’t fall for vague promises like “we’ll make you go viral” or “instant results.” Be cautious of agencies that don’t provide clear strategies, measurable goals, or examples of past successes. And avoid anyone who overuses corporate jargon without explaining their approach in plain terms.
Get Your LinkedIn Marketing Strategy Right with The LinkedIn Content Planner!
Free download available for a limited time, annual planner for your LinkedIn marketing – CLICK HERE.
LinkedIn Heroes
Social Media Secrets – Kerwin Rae
Kerwin Rae joins Nathanial Bibby on LinkedIn Heroes for an interview about social media, video marketing, building a business, mindset and much more.
