How Everyday People Are Going Viral On LinkedIn With This New Trend

How I Went Viral on LinkedIn and You Can Too
Two weeks ago, I started testing something new on LinkedIn—a trend that nobody’s talking about yet. I’d been posting consistently for years, but mostly image-based content. Then something changed.
LinkedIn made a quiet shift—one that is already paying huge dividends for anyone willing to jump in. I decided to act fast. I put together a plan and shifted to video content. Two weeks later, something unexpected happened.
One of my videos—with just 11 likes and 1 comment (which was mine!)—suddenly exploded. 24 hours later, it became my most-viewed piece of content this year. It’s already received over 30,000 views, and by the end of the week, I expect it to be closer to 100,000.
Update 10th January 2025 – I’ve since had over 2 million views in the past 30 days – the videos are going bananas!


So what’s happening here?
You see, LinkedIn has made some changes. Back in March, they started experimenting with a TikTok-style vertical video feed on mobile. Just last month, LinkedIn HQ announced they were all-in, officially rolling this feature out globally.
When I heard this, I kicked into gear. I knew from experience what happens when platforms introduce new features—there’s a short window of massive opportunity for early adopters. I started posting vertical videos consistently, and just as predicted, one of them got picked up and pushed into the feed.
This is the moment smart marketers have been waiting for. Nobody’s talking about yet – but that will change in the coming months. The playing field has been leveled.
Even posts with low engagement can explode if they hit LinkedIn’s vertical video feed.

Why Vertical Video is a Game-Changer on LinkedIn
LinkedIn is the latest platform to embrace vertical video—a format proven to engage audiences, especially on mobile devices. Here’s why this matters:
- Unmatched Early Engagement: When platforms launch new features, their algorithms prioritise these formats to encourage adoption. Right now, LinkedIn is handing out engagement like never before.
- Level Playing Field: You don’t need a massive following to go viral. Quality content can stand out and attract attention, even if you’re just starting out.
- Low Competition: Not many people are creating vertical videos on LinkedIn yet. This means your content can cut through the noise and capture your audience’s attention.
Check out my video about this on YouTube…
How to Leverage LinkedIn’s Vertical Video Feature
If you’ve ever wondered how to build your brand, grow your network, or even go viral on LinkedIn, this is your moment.
LinkedIn has not shared its criteria on which videos get featured in the new mobile feed, likely because they’re still making changes and need to be flexible. But based on my experience, this is what I recommend:
- Videos must be vertical.
- You must be posting videos consistently (at least 2 per week).
- Your videos should have subtitles burned in.
- Your content should be related to the expertise on your profile.
And one more bonus tip:
Eddie Maalouf runs a digital agency with 100 team members & over $700 Million per year in managed revenue.
He has worked with brands like Burger King, Snow Teeth Whitening, Clickfunnels and more. He exaplains the videos that have the best ROI in this short video.
The short-form videos that have the best ROI are podcast-style clips. Research shows that these short podcast-type clips get 6X ROI.
That’s what will give your videos the best chance of translating into business. They also position you as an authority, which eliminates competition.
But creating consistent, high-quality video content can be a challenge.
How We’re Helping Businesses Take Advantage
We’ve developed vertical video packages that are systemised to deliver world-class quality at an affordable rate for batch creation. Here’s what you can expect:
- Expert Interviews: We host expert interviews with our clients that are designed to be chopped up into short 1-2 minute videos. The videos are podcast-style which as Eddie Malouf says get 6X ROI. They position you as an authority, so your videos actually lead to sales.
- Professional Videos at Wholesale Prices: By batch-creating videos, we can get the costs down. Affordable, high-quality content that’s ready to perform on LinkedIn.
- Tailored Options: We can create the videos for you to upload yourself or handle the entire process—writing posts, scheduling, and publishing on autopilot.
- Script-Writing: For your videos to do well it’s important to hook the audience upfront, deliver the value in one minute and to do this effectively you need a script. We will write your scripts for you and help you get the equipment you need to record, or find a studio nearby.
For our clients that we have created videos for in the past, we’re repurposing them and re-editing them into vertical format with engaging post-production optimised for mobile. The smart ones are moving on this trend today.
Why This Opportunity Won’t Last Forever
This golden window—where LinkedIn’s algorithm heavily favours vertical video—won’t last long. As more people jump on board, competition will grow, and the reach will level out.
If you’ve been waiting for the right moment to build your LinkedIn presence, this is it. Early adopters are already seeing incredible results, and there’s no reason why you can’t be one of them.
Ready to Go Viral on LinkedIn?
Whether you’re a creator, a business owner, or just looking to grow your personal brand, now is the time to act. To find out more, please contact us or DM me on LinkedIn.
This opportunity won’t come around again—don’t let it pass you by.
Frequently Asked Questions
What is LinkedIn’s Vertical Video Feature?
LinkedIn’s vertical video feature allows users to upload and share videos optimised for mobile viewing. These videos take up more screen space on mobile devices, making them more engaging and likely to grab attention in users’ feeds.
Why Are LinkedIn Vertical Videos So Effective?
Vertical videos are effective on LinkedIn because they:
- Occupy more screen space on mobile devices.
- Drive higher engagement rates by grabbing attention quickly.
- Align with how most users consume content today—on mobile phones.
What Types of Content Work Best for LinkedIn Videos?
The best types of LinkedIn video content include:
- Personal stories that connect emotionally with your audience.
- Tips or educational insights relevant to your industry.
- Behind-the-scenes content to showcase authenticity.
- Testimonials or case studies that demonstrate your results.
How Do I Measure the Performance of My LinkedIn Videos?
To measure your LinkedIn video performance:
- Track video views and impressions in your LinkedIn analytics.
- Monitor engagement metrics like likes, comments, and shares.
- Check your follower growth after posting videos.
- Look for increases in profile visits and connection requests.
Can Small Businesses Leverage LinkedIn Videos?
Yes! LinkedIn videos are a cost-effective way for small businesses to:
- Build brand awareness.
- Showcase expertise.
- Engage with a professional audience.
- Drive leads and conversions.
Why Is LinkedIn Video Marketing Important?
LinkedIn video marketing is important because:
- It increases engagement rates compared to text or image posts.
- It helps establish your authority by showcasing your expertise.
- It enables you to reach decision-makers in your industry.
- It improves your personal brand and business visibility.
How Can I Get Help Producing LinkedIn Videos?
At Bibby Media Group, we help create video content for our clients. From video production to writing your scripts, to coaching on how to record your videos. We even can handle posting them for you too. To see if we’d be a good fit reach out today for more info.