How I Made $500,000 on LinkedIn Without Spending a Cent on Ads
When it comes to marketing, most people think they need a huge ad budget to see results. But what if I told you that I generated $500,000 in revenue using just LinkedIn—and didn’t spend a single dollar on ads?
Sound too good to be true? Let me break it down for you.
The Power of Organic LinkedIn Marketing
LinkedIn is the most powerful platform for B2B professionals and decision-makers. With over 900 million users globally, it’s the go-to place for meaningful conversations, professional networking, and, most importantly, business opportunities.
Yet, many people don’t realise the potential LinkedIn offers with organic strategies. No gimmicks, no big ad spend—just authentic content and strategic outreach.
In my latest YouTube video, I share the exact framework I used to generate $500,000 from LinkedIn without spending a cent on ads.
What You’ll Learn in the Video
Here’s a sneak peek of what I cover:
1. My Step-by-Step Strategy for LinkedIn Success I break down how to find your ideal audience, build trust with them, and convert that trust into revenue.
2. How to Build Authority Through Organic Content Learn how I consistently create posts that drive engagement and position me as a trusted expert in my industry.
3. The Secret to Closing Deals Without Selling I’ll show you how to have meaningful conversations that naturally lead to high-value clients asking to work with you.
Why This Matters to You
Whether you’re a business owner, entrepreneur, or marketer, LinkedIn’s potential to grow your business organically is unmatched. You don’t need to spend thousands on ads. Instead, you need a proven strategy that works.
This is exactly what I’m sharing in the video.
Ready to See How It’s Done?
Watch the full video here:
If you’re ready to stop wasting money on ads and start leveraging LinkedIn as your #1 growth tool, this video is for you.
After you watch, let me know your biggest takeaway in the comments. And if you’re ready to take your LinkedIn game to the next level, get in touch to see if we’d be a suitable fit for your business.
Master LinkedIn Lead Generation: Best Strategies for 2025
Introduction
When it comes to B2B marketing, few platforms rival the potential of LinkedIn. Last night’s Monday Night Live episode (now trending on Google!) delved deep into the evolving world of LinkedIn lead generation, offering strategies that have been tested, refined, and proven to deliver exceptional results.
Whether you’re just starting out or looking to optimize your LinkedIn lead generation strategy, this recap will equip you with actionable insights and advanced tactics to help you build connections, nurture relationships, and ultimately grow your business.
Watch the full episode below:
The New Rules of LinkedIn Lead Generation
Why LinkedIn Lead Generation is Essential for Modern Businesses
With over 1 billion professionals active on the platform, LinkedIn is the ultimate space for B2B marketers, decision-makers, and thought leaders. But here’s the challenge: as the platform grows, so does the noise.
To stand out, you need a strategy that prioritizes relationships over transactions, emotion over logic, and authenticity over automation.
During the session, I shared why traditional “spray and pray” tactics no longer work and how building relationships through nurturing and engagement can double your conversion rates.
The New 4-Step LinkedIn Lead Generation Framework
Over the last 12 months, I’ve refined my lead generation process to adapt to LinkedIn’s evolving dynamics. The result? A 4-step framework that consistently delivers results:
Find: Identify your ideal audience.
Use LinkedIn’s advanced search tools to filter by job title, industry, location, and other demographics. Sales Navigator makes this even easier.
Nurture: Build familiarity before connecting.
This is where most people miss the mark. By engaging with your prospects’ content—thoughtful comments, reactions, and shares—you establish a sense of trust and rapport.
Connect: Personalize your connection requests.
Skip the sales pitch. Reference their posts or profile and ask a genuine question. This approach has helped my clients boost connection acceptance rates from 35% to 88%.
Engage: Drive meaningful conversations.
Use short, conversational messages to start a dialogue. Ask about their challenges or goals, and listen with curiosity instead of pushing an agenda.
The Psychology of LinkedIn Sales
Here’s a key takeaway: people don’t buy on logic—they buy on emotion and then justify their decisions with logic.
Instead of trying to sell, help people buy. Ask insightful questions, such as:
“What’s your biggest frustration with lead generation?”
“Are you happy with the number of leads you’re getting?”
By doing this, you position yourself as a trusted advisor rather than just another salesperson.
Storytelling: Your Secret Weapon
Stories break through the noise and connect emotionally with your audience. In the episode, I shared how creating content that addresses common doubts and fears can reduce objections before you even speak to a prospect.
Here’s how to apply this:
List your audience’s potential objections or fears.
Share stories from your own journey that show how you overcame similar challenges.
Use an epiphany bridge approach: relate, share your “aha moment,” and explain how it transformed your results.
Why Engagement is More Important than Followers
Too many marketers focus on vanity metrics like follower counts and post impressions. But as I explained during the session, quality trumps quantity every time.
For example, someone with 300 engaged connections can generate more leads than someone with 30,000 disengaged followers. It all comes down to the depth of your relationships and the trust you’ve built.
Remember: It’s hard to build a relationship, while you’re trying to extract value out of another human being.
Action Steps to Boost Your LinkedIn Presence
Ready to take your LinkedIn lead generation to the next level? Here’s what you can do today:
⤷ Engage thoughtfully: Comment on 5 posts from your target audience daily. Make your insights valuable and authentic. ⤷ Optimize your profile: Ensure your headline, background photo, and summary clearly communicate your value proposition. ⤷ Start conversations: Use personalized, conversational messages to build rapport before pitching. ⤷ Be consistent: Post valuable content regularly—whether that’s once a week or once a month, consistency builds trust.
Join the Conversation
Want more tips and strategies for LinkedIn lead generation? Catch up on the latest Monday Night Live episode embedded above or join us live next week!
What’s your biggest challenge with LinkedIn lead generation? Drop your thoughts in the comments..
The Ultimate Guide to LinkedIn Lead Generation 2025: Boost Connections and Sales
Table of Contents
Introduction
LinkedIn isn’t just a professional network anymore—it’s a thriving ecosystem for lead generation, business growth, and brand building. As of 2025, LinkedIn has over 1 billion users worldwide, with 75% of its members outside the US.
The platform’s focus on professional networking and its data-driven advertising tools make it an unparalleled resource for B2B marketers, solopreneurs, and even B2C businesses targeting high-value clients.
This guide covers everything you need to know about generating leads on LinkedIn in 2025. From optimizing your profile to using AI tools, we’ll break down actionable strategies that deliver real results. Let’s dive in.
Understanding LinkedIn Lead Generation
What Is LinkedIn Lead Generation?
Lead generation is all about finding and connecting with the right people who could become your next customers. Whether it’s through sales strategies, marketing campaigns, or a mix of both (we’ll dive into some of these soon), the key is to have a clear plan in place. Wing it, and you’re just hoping for the best—which, let’s be honest, rarely works.
Now, B2B lead gen is a bit different from B2C. If you’re selling flip flops, almost anyone with feet is a potential customer. But if you’re selling email marketing software? That’s a way smaller, more specific group. Not everyone’s waking up thinking, “You know what I need today? Email software!”
And here’s the challenge: B2B markets are more crowded than a food court at lunchtime. Everyone’s competing for attention. But those businesses that crack the code and consistently bring in high-quality leads? They’ve got a serious leg up on the competition. It’s like having the secret sauce everyone wants—but you’ve got to know how to make it.
Benefits of LinkedIn for B2B and B2C Businesses
High-Quality Leads: LinkedIn users are decision-makers, executives, and professionals with purchase authority.
Targeted Outreach: Use LinkedIn’s advanced filters to pinpoint specific industries, roles, and geographies.
Relationship Building: Content marketing on LinkedIn builds long-term trust, which is essential for nurturing leads.
So let’s look at how LinkedIn ranks content. When a user logs into LinkedIn, there are a large number of posts, also known as LinkedIn contents found on the feed. In order to filter those posts and show the relevant posts, LinkedIn uses a lightweight ranking based on the user interests and other filters.
It then looks at key engagement metrics like reactions, comments and shares relevant to your approximate audience size. Furthermore, it will look at “dwell time” – how long people are spending on your content.
Other factors include:
Engagement Signals: Posts with comments and shares gain traction faster. Early engagement from your connections matters.
Relevance Scores: Content tailored to a specific niche or audience performs better in feeds.
Multimedia Priority: The algorithm prioritizes video, carousels, and interactive formats.
Content Quality: Regular posting of high-value content keeps your profile active in the feed.
One thing that a lot of people aren’t aware of is that if you’re active in the LinkedIn inbox – it will help your content’s visibility. If you and I are having a conversation privately through LinkedIn’s DM’s, it’s more likely to show you my content and vice versa. Because LinkedIn assumes we must be interested in what each other are doing.
Setting Up for Success: Optimizing Your LinkedIn Profile
With everything you do on LinkedIn, the key success factor is always how well your profile is optimised. Not just for search and visibility, but for conversions and standing out from the crowd. Does your profile clearly identify your target market, your unique value proposition, build credibility and guide people through the customer journey?
Your headline is the first impression for visitors. It should clearly communicate your unique value while being results-focused. For example:
“Helping Businesses Generate $500M+ in Sales | LinkedIn Marketing Specialist”
“Australia’s Leading LinkedIn Expert | Award-Winning Strategies for Growth”
Writing a Profile Summary That Converts
Your LinkedIn Profile summary should tell your story in a way that resonates with your target audience while positioning you as a thought leader. Use your own profile’s approach by including:
A compelling opening statement (e.g., “The days of spray-and-pray marketing are over. Now, it’s about building trust and connections that convert.”).
Clear results (e.g., “Generated $500M+ in client sales and trained over 40,000 professionals worldwide.”).
An invitation for the next step (e.g., “DM me to explore how LinkedIn can transform your business.”).
Perfecting Your Experience and Skills Sections
In your experience section you have your current role, and previous roles. For your current roles, if you’re looking to build the brand and get more customers – make this section about the business.
Your about section was your chance to tell your first person narrative about what you do, this is where you can talk about the company or companies you’re involved with.
This will be inline with what’s on the company page, provided that’s accurate.
In previous experience roles your profile should highlight measurable achievements while demonstrating authority in your field. For example:
“Created LinkedIn campaigns that consistently delivered 150+ leads per month for B2B clients.”
“Won Best Use of LinkedIn at the Social Media Marketing Awards two years running.”
Include rich, specific skills aligned with your value proposition (e.g., LinkedIn lead generation, content marketing strategy).
Leveraging Recommendations and Endorsements
Building trust on your LinkedIn profile is essential for attracting clients and collaborators. A concept known as social proof plays a pivotal role in achieving this.
In the marketing world, this is called social proof. What’s social proof?
Think of it like choosing a restaurant while on holiday. You open TripAdvisor and see one restaurant with hundreds of 5-star reviews. It’s likely to have great food and offer a good experience, so you decide to go there. Similarly, when someone visits your LinkedIn profile, they are influenced by the recommendations, testimonials, and endorsements that signal your credibility.
Recommendations
LinkedIn recommendations are powerful because they must be submitted by other LinkedIn members, making them authentic and verifiable.
To build your social proof:
Request Recommendations: Reach out to clients, colleagues, or partners you’ve worked with and ask for a recommendation. Write a customized message explaining what you’d like them to focus on. Here’s an example:
“Hi [Name], I hope you’re doing well! I’m currently enhancing my LinkedIn profile and was wondering if you’d be open to writing a quick recommendation. If you could share a bit about [specific project or skill], that would be fantastic. Please let me know if I can do the same for you in return!”
Give Recommendations First: Writing recommendations for others often encourages them to reciprocate.
Endorsements
Endorsements are another quick way to showcase your expertise. Encourage your network to endorse your skills, and make sure your top skills reflect what you want to be known for.
Additional Ways to Showcase Social Proof
Featured Section: Use this section to display testimonials, awards, or media coverage that highlights your expertise.
Background Photo: Include quotes from testimonials, awards you’ve won, or other visual indicators of your credibility.
Content Sharing: Regularly share posts celebrating client wins, case studies, or milestones. This keeps your achievements visible and demonstrates consistent success.
By strategically using recommendations, endorsements, and other forms of social proof, you can create a LinkedIn profile that builds trust and encourages people to reach out.
Using Keywords to Rank Higher in LinkedIn Search
Incorporate high-impact phrases like “LinkedIn marketing expert,” “lead generation strategies,” and “B2B sales growth” across your headline, summary, and experience sections.
Building a Powerful Network
If you want to generate leads on LinkedIn, your success will be directly correlated to the quality of your LinkedIn network.
The difference between someone who gets nothing from LinkedIn except sales pitches and the person who gets leads flooding into their inbox everyday is simple. One person has a good quality, targeted network – the other has a watered down mix-match of everyone who’s ever send them a connection request. You can guess which of these two is winning the game.
Strategies for Connecting with the Right People
One common mistake people make is being reactive on LinkedIn, allowing just anyone into their network without a clear strategy. This often leads to a low-quality, untargeted network that makes it harder to identify what truly resonates with your ideal client.
Be proactive in building a high-value network by adopting these strategies:
Start with a Clear Goal: Define the type of professionals you want in your network based on their roles, industries, and relevance to your objectives.
Use Filters Effectively: Leverage LinkedIn’s tools to focus on the right people. Here’s a comparison of filters available on free accounts versus Sales Navigator:
Filter Type
Free Account
Sales Navigator
Keywords
Yes
Yes
Location
Yes
Yes
Current Company
Yes
Yes
Industry
No
Yes
Job Title
No
Yes
Years of Experience
No
Yes
Function
No
Yes
Seniority Level
No
Yes
Company Size
No
Yes
Groups
No
Yes
Recently Posted Content
No
Yes
Excluded Terms
No
Yes
Identify Decision-Makers: Use these filters, especially in Sales Navigator, to narrow down potential leads based on job title, industry, and seniority.
Start Conversations: Engage with their content by commenting thoughtfully and sharing relevant insights to establish familiarity before sending a connection request.
Taking a strategic approach ensures your network remains focused, targeted, and valuable, helping you build meaningful connections that support your business goals.
How to Personalize Connection Requests
The most boring and ineffective thing you can do on LinkedIn is send a generic connection request. Messages like “Hi, I’d like to add you to my professional network” show no effort, no interest, and no understanding of the recipient.
This type of approach not only fails to stand out but also risks being ignored entirely. Avoid this mistake by crafting personalized, intentional invites.
Mistakes to Avoid:
Generic Invites: These suggest you haven’t even glanced at the recipient’s profile.
Self-Focused Messaging: Talking only about yourself and what you want instead of showing interest in the recipient.
No Call-to-Action (CTA): Leaving the recipient wondering what to do next.
Overly Long Messages: Wasting people’s time with unnecessary details.
Framework for a Great Invitation:
Show Genuine Interest in Them: Mention something specific about their work, achievements, or profile. This demonstrates effort and thoughtfulness.
Example: “Hi [Name], I noticed your recent post about [topic], and I found your perspective really insightful.”
State Your Reason for Reaching Out: Provide a relatable reason for connecting, whether it’s shared interests, industry relevance, or mutual goals.
Example: “I’m in [industry/role] as well and thought it would be great to connect and share insights.”
Include a Single, Clear Call-to-Action (CTA): Make it easy for the recipient to respond or take the next step, but keep it concise.
Example: “If you’re open to connecting, I’d love to stay updated on your work.”
Keep It Short: Respect their time by getting to the point in 2-3 sentences.
Sample Invitation:
“Hi [Name], I recently came across your post on [topic] and was impressed by your insights. I’m in [related field] and would love to connect to exchange ideas and learn from your expertise.”
By following this framework, you’ll stand out from the crowd and set the tone for meaningful, professional connections.
Make your invites genuine and relevant. Example:
“Hi [Name], I admire your work in [industry]. I’m passionate about helping businesses like yours grow through LinkedIn. Let’s connect to share insights.”
Here are a few more examples:
Engaging with Decision-Makers and Influencers
Once connected, maintain visibility by interacting with their content. Comment thoughtfully or share their posts to demonstrate genuine interest.
The Role of LinkedIn Groups in Networking
Join groups where your ideal clients are active. Provide value by engaging in discussions or answering questions to establish authority. Use groups to grow your network – this is a great way to improve your reach and visibility!
Content Marketing for Lead Generation
Plan Your Content Strategy
Success on LinkedIn doesn’t happen by accident. A well-crafted content strategy is essential to generating consistent engagement and leads. Planning ensures you’re focusing on the right areas and delivering value to your audience. To help you stay organized, my LinkedIn Content Planner is designed to highlight the critical elements of an effective strategy.
Here’s why planning matters:
Clarity: A clear plan helps you align your content with your business goals and audience needs.
Consistency: Regular, high-quality posts keep your audience engaged and your profile visible.
Efficiency: With a roadmap in place, you save time brainstorming and can focus on execution.
Use my planner to map out these key areas:
Core Content Pillars: Identify 3-5 key topics aligned with your expertise and audience interests.
Example: LinkedIn lead generation tips, AI in marketing, client success stories, and personal lessons in business.
Target Audience Insights: Understand who your ideal clients are, their challenges, and how you can solve them.
Content Formats: Decide on a mix of posts, videos, articles, and polls to diversify your strategy.
Posting Schedule: Plan the optimal times and days for your audience engagement.
Download my LinkedIn Content Planner to get started. It’s a comprehensive tool to help you organize your ideas, track progress, and stay ahead in your LinkedIn strategy. Remember, success is built on intentionality and execution.
Define 3-5 core topics that align with your expertise and audience interests:
LinkedIn Lead Generation Tips: Share actionable strategies with proven results.
AI in Marketing: Showcase how tools like ChatGPT streamline processes.
Client Success Stories: Highlight transformations achieved through your strategies.
Personal Lessons in Business: Reflect on your journey as a leader in LinkedIn marketing.
Writing Posts That Drive Engagement and Leads
Adopt a storytelling approach with a strong hook and clear takeaway. Example:
Hook: “In 2012, I made a $15,000 sale using LinkedIn and two extension cords to light my office.”
Story: Describe the challenge, actions, and results.
CTA: “What’s one bold action you’ve taken that changed your business?”
Leveraging LinkedIn Newsletters and Articles
Publish longer-form insights to establish authority and nurture leads. For example, write about how LinkedIn transformed your business.
Using Videos, Polls, and Images to Boost Visibility
Replicate successful tactics like:
Subtitled videos sharing strategies.
Polls asking about common lead generation challenges.
High-quality images that stand out in feeds.
LinkedIn Messaging Strategies
Understanding the Psychology of LinkedIn Messaging
We’ve all seen it: the overly salesy LinkedIn message that makes you cringe. These messages come across as pushy, self-serving, and completely disinterested in building any genuine connection. They’re all about the sender’s agenda and ignore the recipient’s needs. Messages like these fail because they:
Feel Transactional: They’re focused on making a sale or achieving a goal for the sender, not starting a relationship.
Lack Personalization: They’re generic and show no effort to understand the recipient’s needs or interests.
Skip Relationship Building: They jump straight to a pitch without establishing any rapport.
The result? These messages are ignored, deleted, or worse—they damage your reputation.
Shifting Your Focus: Start with Curiosity, Not an Agenda
The goal of your initial outreach isn’t to sell—it’s to start a conversation. Think of it as opening a door, not closing a deal. Before you can solve a problem, you need to understand if the person even has the problem you’re equipped to solve. Until they tell you they do, selling is premature.
Instead, focus on:
Building a Relationship: Show genuine interest in who they are and what they do.
Starting a Conversation: Lead with curiosity, ask questions, and explore common ground.
Avoiding Premature Selling: Keep your initial message free of any overt pitches or self-promotion.
This distinction—focusing on conversation over conversion—makes all the difference in building trust and rapport.
Writing Effective Cold Outreach Messages
Here’s how to structure your outreach to maximize engagement and set the stage for meaningful dialogue:
Show Interest in Them: Highlight something specific about their profile, achievements, or content to show you’ve done your homework.
Mention Your Reason for Reaching Out: Create relatability by explaining why you want to connect, whether it’s shared interests, mutual connections, or relevant industry topics.
Provide a Single, Clear CTA: Tell them exactly what to do next, like accepting your connection request or replying to your message.
Keep It Short and Respect Their Time: Deliver your message in 2-3 sentences to ensure it’s quick and easy to read.
Sample Outreach Message
“Hi [Name], I noticed your recent post about [topic] and really appreciated your perspective. As someone working in [related industry/role], I’d love to connect and exchange insights. If you’re open to it, let’s connect!”
By leading with curiosity and a genuine desire to connect, you’ll create a strong foundation for a productive and meaningful professional relationship.
Following Up Without Being Pushy
Share resources or insights relevant to their pain points in your follow-ups. Always add value.
Mistakes to Avoid in LinkedIn DMs
Overloading messages with unnecessary details.
Using generic templates that lack personalization.
Pitching too early before building rapport.
Alan: An Example of What Not to Do
Imagine Alan sending: “Hi, want to join my webinar and buy my course?” Pushy, self-serving, and destined to fail. This approach illustrates everything wrong with hasty, transactional messaging on LinkedIn.
Instead, focus on building rapport first. Consider this alternative:
“Hi [Name], I came across your recent post about [specific topic]. It really resonated with me because [personal insight or experience]. I’d love to connect and exchange ideas on [shared interest or industry].”
This message provides genuine value, demonstrates interest, and opens the door for meaningful dialogue. When messaging on LinkedIn, remember:
Personalize Every Interaction: Reference something specific about their profile or content.
Start with Value: Share an insight, resource, or thoughtful comment before pitching.
Be Patient: Relationship-building takes time. Trust and credibility must come first.
Think of your LinkedIn outreach as planting seeds. Just as Alan’s message would fall on rocky soil, an approach rooted in authenticity and value ensures your efforts lead to fruitful, long-term connections.
Leveraging LinkedIn’s Built-In Tools
LinkedIn Premium and Sales Navigator: Features and Benefits
Investing in LinkedIn Premium or Sales Navigator won’t magically make people jump out of their computers and throw their credit cards at you. However, it can significantly amplify your efforts, offering more tools for reach and precision targeting. Even with a free account, you can achieve meaningful results if you’re strategic. Premium options, on the other hand, elevate your game.
Free LinkedIn vs. Premium Options
Feature
Free Account
Premium Career
Premium Business
Sales Navigator
Recruiter Lite
See Who Viewed Your Profile
Last 5 viewers
Unlimited
Unlimited
Unlimited
Unlimited
Advanced Search Filters
Basic
Basic
Advanced
Extensive
Extensive
InMail Messages
None
5 per month
15 per month
50 per month
30 per month
Job Insights
Limited
Detailed
Detailed
N/A
N/A
Lead Builder
N/A
N/A
N/A
Yes
Yes
Advanced Recommendations
Limited
Limited
Advanced
Advanced
Advanced
Monthly Cost
Free
~$39.99 USD
~$59.99 USD
~$79.99 USD
~$119.99 USD
Mistakes to Avoid
Assuming Premium Does All the Work: Premium features are tools, not shortcuts. You still need a strong strategy and consistent execution.
Not Leveraging Search Filters: Premium search capabilities are wasted if you don’t use them effectively to find the right prospects.
Failing to Use InMail Wisely: Sending generic or pushy InMails is a quick way to waste your allowance.
Benefits of Each Premium Option
Premium Career: Ideal for job seekers. Get detailed insights into job postings, see how you compare to other applicants, and reach out directly to hiring managers.
Premium Business: Designed for professionals and businesses looking to grow their networks and leverage LinkedIn analytics.
Sales Navigator: Built for sales professionals, offering advanced filters, lead tracking, and CRM integration to streamline outreach.
Recruiter Lite: Tailored for recruiters to find, organize, and connect with top talent efficiently.
Why Choose Sales Navigator?
Sales Navigator is the most robust tool for lead generation, giving you:
Advanced Filters: Find leads by title, company size, industry, and seniority level.
Lead Recommendations: Suggestions based on your saved searches and preferences.
CRM Integration: Sync with platforms like Salesforce or HubSpot for seamless follow-ups.
InMail Flexibility: Reach out to decision-makers directly with 50 InMails per month.
Is It Worth the Investment?
If you’re serious about leveraging LinkedIn for business, Premium or Sales Navigator can be game-changers. Start with the free trial to explore the features, and if it aligns with your goals, it’s a worthy investment in your growth strategy.
Sales Navigator allows you to:
Find leads with advanced filters (e.g., job title, industry).
Save prospects and get updates on their activity.
Access decision-makers faster with InMail.
Using LinkedIn Ads for Lead Generation
Sponsored Content: Promote posts that drive traffic.
InMail Campaigns: Send targeted messages directly to inboxes.
Dynamic Ads: Personalize experiences to capture attention.
Using LinkedIn’s Analytics to Track Performance
Monitor metrics like engagement, lead form completions, and profile views to refine your strategies.
AI and Automation in LinkedIn Lead Generation
AI Tools for Content Creation
AI tools are revolutionizing how we create and manage content on LinkedIn. Tools like ChatGPT, Jasper, Opus Clip, MagicPost, and Supergrow are now indispensable for marketers looking to streamline their workflows and produce high-quality material efficiently. Here’s how they can help:
Content Ideation: Generate fresh ideas for posts, videos, and articles based on trending topics in your niche. ChatGPT and MagicPost can suggest hooks or angles for posts that resonate with your audience.
Content Customization: Tailor messaging for different segments. AI adjusts tone, style, and format to suit C-suite executives, freelancers, or decision-makers in specific industries.
Video Scripts and Micro-Content: Tools like Opus Clip extract highlights from long-form videos, creating engaging snippets optimized for LinkedIn’s feed.
Streamlining Subtitles: Automatically generate accurate, engaging subtitles to boost video accessibility and viewer retention.
AI-Powered Analytics to Improve Campaign ROI
Advanced AI analytics tools can identify patterns in your campaign data, helping you:
Understand which posts drive the most engagement.
Identify audience preferences to tailor future content.
Predict the best times to post or engage for maximum visibility.
With tools like Supergrow providing automated insights into engagement trends, businesses can iterate and optimize their LinkedIn strategies to consistently outperform competitors.
Conclusion
LinkedIn lead generation in 2025 combines relationship-building with cutting-edge tools and strategies. By optimizing your profile, engaging authentically, and leveraging proven tactics, you can generate consistent, high-quality leads.
Ready to transform your LinkedIn game? Start implementing these strategies today, and let’s connect to discuss how these insights can work for your business!
Top 10 LinkedIn Marketing Agencies: Are They Worth the Investment?
Top 10 LinkedIn Marketing Companies: Are They Worth the Investment?
In today’s competitive business environment, LinkedIn has evolved into one of the most powerful tools for B2B networking and lead generation. However, the platform’s increasing complexity has made it challenging for companies to fully capitalize on its potential. To navigate these challenges, many businesses turn to LinkedIn lead generation agencies to unlock the platform’s value and secure high-quality leads.
But with so many options available, how do you know which agency is the right fit for your business? This guide explores the top 10 LinkedIn lead generation agencies, detailing their expertise, standout features, pricing structures, and how they can help transform your LinkedIn presence into a lead-generating powerhouse. Let’s dive in.
1. Bibby Media Group: Australia’s First LinkedIn Marketing Agency
For the past decade, Bibby Media Group has been at the forefront of LinkedIn marketing, helping businesses connect with their target audience, generate high-quality leads, and achieve measurable sales growth.
As the first LinkedIn marketing agency in Australia, Bibby Media Group has generated over $500 million in sales for its clients and won multiple awards, including Best Use of LinkedIn at the Social Media Marketing Awards two years in a row.
With a client-centric approach and a proven track record, Bibby Media Group tailors its strategies to align with your business goals, delivering unmatched ROI.
Strategic content creation and scheduling to engage your audience.
Behind the Brand project to position clients as thought leaders
Batch creation of highly professional shortform video content
Unlike most agenices all clients deal directly with the Founder Nathanial Bibby
One of the best track records in digital marketing for 25 years and LinkedIn for 12 years
Over 200 testimonials, 9 social media awards & ranked top LinkedIn experts in APAC
Dedicated support to ensure consistent results.
2. Belkins
Belkins is a B2B lead generation agency that specializes in appointment setting and lead research. They serve industries such as healthcare, software, financial services, and e-commerce. With a tailored approach, Belkins helps companies build their sales pipelines and improve lead quality.
Pricing: $$$$
Main Features:
Inbound and outbound appointment setting.
Lead research and LinkedIn influencer programs.
Expertise in a wide range of industries.
Data-driven and personalized outreach strategies.
Professional lead nurturing and follow-up services.
3. Martal Group
Martal Group is a demand-generation partner for B2B tech companies. They specialize in sourcing, pitching, and closing deals using a combination of inbound and outbound sales tactics. Their campaigns leverage intent data to target decision-makers effectively.
Pricing: $$$$
Main Features:
Weekly prospect lists based on intent data.
Multi-touchpoint outreach, including email and trade shows.
Comprehensive inbound and outbound sales support.
Focused on high-quality leads for tech companies.
4. SalesRoads
SalesRoads offers premium B2B appointment setting and lead generation services for midmarket and enterprise organizations. With a team of highly experienced telesales professionals, SalesRoads focuses on driving measurable growth through personalized outreach.
Pricing: $$$$
Main Features:
U.S.-based telesales executives with over 14 years of experience.
Turnkey demand-generation solutions.
Customized appointment-setting campaigns.
Consistent focus on high-quality lead generation.
5. CIENCE Technologies
CIENCE is a data-driven lead-generation platform known for its GO platform. It combines outbound SDR teams, AI-powered solutions, and tailored sales strategies to help businesses connect with their target audience effectively.
Pricing: $$$$
Main Features:
Outbound and inbound SDR solutions.
Data enrichment powered by AI.
Advanced multi-channel sales strategies.
Robust analytics and reporting tools.
6. B2Linked
B2Linked is a specialist in LinkedIn advertising, known for managing campaigns with a minimum $5,000 monthly ad spend. The agency focuses on creating highly targeted and efficient LinkedIn ad campaigns to maximize ROI for B2B companies.
Pricing: $$$$ (minimin ad spend $5,000/month)
Main Features:
Expertise in LinkedIn Ads with a focus on B2B.
Campaign management for budgets starting at $5,000 per month.
Advanced audience targeting and segmentation.
A/B testing to optimize ad performance.
Comprehensive reporting and analytics.
7. Remotion
Remotion is a boutique agency specializing in LinkedIn Ads for B2B technology companies. From growth-phase startups to IPO-bound enterprises, they focus on measurable and scalable results by hyper-targeting company-specific KPIs.
Pricing: $$$$
Main Features:
Custom LinkedIn Ads strategies tailored to your sales funnel.
Deep understanding of long B2B sales cycles.
Emphasis on high-quality, sustainable lead generation.
Real-time campaign optimization to maximize ROI.
8. Win at LinkedIn
Win at LinkedIn offers a comprehensive solution for LinkedIn ad management and lead generation. Their strategies include human-led outreach and detailed market analysis to ensure campaigns align with client goals.
Pricing: $$$
Main Features:
Custom Market Analysis to identify ideal prospects.
Human-driven ad campaigns for genuine connections.
Comprehensive performance reports and budget management.
Monthly coaching to position clients as industry thought leaders.
9. AnyBiz
AnyBiz is an AI-powered platform that automates lead generation, presenting a cost-effective and scalable alternative to traditional agencies. By leveraging sophisticated algorithms and CRM integration, AnyBiz helps businesses streamline LinkedIn outreach and achieve higher engagement.
Pricing: $ (from $99 USD per month)
Main Features:
AI-driven lead targeting and segmentation.
Multi-channel engagement, including LinkedIn and email.
Automated meeting scheduling.
Integration with existing CRM systems.
Real-time performance analytics.
10. CallBox
CallBox employs an account-based marketing approach, leveraging multi-channel engagement to deliver leads. They’ve worked with major clients like Microsoft and Google. While some reviews praise their responsiveness, others note challenges with lead quality.
Pricing: $$$
Main Features:
Multi-channel strategies using voice, email, social media, and webinars.
Tailored lead nurturing programs.
Integrated CRM solutions for seamless management.
Advanced analytics and reporting tools.
Experienced in serving global tech giants.
Questions to Ask When Hiring a LinkedIn Marketing Agency
What are your pricing structures? Ensure transparency in pricing and ask for a breakdown of costs based on services provided.
How do you measure success? Understand what metrics the agency uses to determine campaign success and ROI.
What industries do you specialize in? Some agencies have niche expertise that may align better with your business.
Will I have a dedicated account manager? Clarify who your point of contact will be and their level of expertise.
What is your process for lead qualification? Ask how the agency ensures the leads generated are high-quality and relevant.
What tools and technologies do you use? Agencies using advanced tools like AI-driven platforms or robust CRM integrations may offer more efficient solutions.
Can you provide case studies or testimonials? Request examples of past successes to gauge the agency’s track record.
What is the expected timeline for results? Understand how quickly you can expect to see measurable outcomes.
Are there any additional fees or contracts? Ensure there are no hidden costs or long-term commitments that don’t suit your needs.
How do you stay compliant with LinkedIn’s terms of service? Verify that the agency follows ethical practices and complies with LinkedIn’s policies.
LinkedIn is a goldmine for B2B lead generation, but succeeding on the platform requires expertise, consistency, and the right tools. Ofcourse I am biased, but if you’d like to consider our agency Bibby Media Group and see what we can do for you, I’m confident you’ll find we have one of the best LinkedIn lead generation services worldwide. Our track-record over the past 12 years really speaks for itself. Connect with me on LinkedIn and check out my 120+ client testimonials – the clients say it best!
When you find the right partner, LinkedIn lead generation becomes more than just a marketing effort—it becomes a strategic growth lever for your business. From building meaningful relationships to closing high-value deals, LinkedIn has the potential to transform how you engage with prospects and achieve your business goals.
Whether you’re looking for sustainable growth or a competitive edge in your industry, investing in the right LinkedIn lead generation agency could be the decision that drives your business to the next level. The possibilities on LinkedIn are truly limitless.
Hiring a LinkedIn Lead Generation Agency FAQ
A LinkedIn lead generation agency specializes in helping businesses use LinkedIn as a platform to find and connect with potential clients or partners. They create targeted campaigns, optimize profiles, and use various outreach strategies to generate leads.
Costs vary by agency. On average, services range from $3,000 to $15,000+ per month, depending on the agency’s experience, the scope of services, and your specific campaign goals.
Results depend on the complexity of the campaign and the target audience. Many agencies report initial results within the first 30 days, with more significant ROI typically seen after 3-6 months.
Most agencies offer profile optimization, content creation, targeted outreach, lead nurturing, campaign management, and analytics reporting. Some also offer LinkedIn Ads management for broader reach.
If your business struggles to find high-quality leads on LinkedIn or lacks the time, expertise, or tools to execute effective campaigns, partnering with an agency can help streamline and scale your efforts.
Organic lead generation involves creating content, engaging with your audience, and direct outreach. LinkedIn Ads allow for paid campaigns targeting specific demographics and job roles, enabling faster and broader reach.
Yes! Many small businesses use LinkedIn lead generation to find niche audiences and connect with decision-makers in their industries. Some agencies cater specifically to startups and SMEs.
Reputable agencies follow LinkedIn’s terms of service by avoiding spammy tactics like automation tools that violate policies. Always confirm that your chosen agency adheres to ethical practices.
Key metrics include the number of new connections, response rates, booked meetings, qualified leads, and overall ROI. Many agencies provide detailed reporting for transparency.
Look for an agency with a proven track record, positive client testimonials, industry expertise, clear pricing, and a transparent process for lead generation and reporting.
How to Choose the Right LinkedIn Marketing Agency
In today’s B2B landscape, LinkedIn stands as the premier platform for professionals to make meaningful connections and drive real business growth. But with countless agencies claiming expertise in LinkedIn marketing, how do you find the right partner?
Choosing a LinkedIn marketing agency is a big decision. It impacts your brand’s presence, lead quality, and bottom line. Here’s a comprehensive guide to help you find a LinkedIn marketing partner who truly understands how to unlock the platform’s potential for your business.
Why LinkedIn Marketing?
Before diving into the selection process, it’s essential to understand LinkedIn’s unique position. LinkedIn isn’t just a job search platform; it’s a powerful tool for building relationships, establishing thought leadership, and driving B2B sales. Here are some compelling statistics:
LinkedIn has over 1 billion members, with 4 out of 5 decision-makers active on the platform.
LinkedIn content is trusted twice as much as content on other social media channels.
The platform consistently delivers high-quality leads with a clear intent to engage and invest.
38% of B2B Marketers say LinkedIn has generated revenue for them (3x the next best social media site)
However, tapping into LinkedIn’s potential requires more than just posting content or running ads. You need a strategic approach tailored to LinkedIn’s algorithms, user behaviour, and business dynamics—this is where a specialised agency comes in.
3 Characteristics that Make a Great LinkedIn Marketing Agency
When evaluating LinkedIn marketing agencies, focus on these three essential traits:
1. LinkedIn-Specific Expertise
LinkedIn is a unique platform with its own set of best practices, algorithms, and user behaviours. The agency you choose should have in-depth knowledge and experience specifically with LinkedIn marketing. A generalist social media agency may not fully understand the nuances of LinkedIn, such as B2B lead targeting, LinkedIn’s algorithm, or social selling techniques.
What to look for:
Evidence of LinkedIn-specific campaigns.
A deep understanding of LinkedIn’s targeting options and features.
Case studies that showcase LinkedIn as a primary platform.
Experience educating people on how to use LinkedIn both inperson and online
Look at their LinkedIn profile – are they practising what they preach?
2. Focus on ROI and Lead Quality
LinkedIn marketing is about generating leads, but not just any leads—high-quality, intent-driven leads. A great LinkedIn marketing agency will prioritise lead quality over volume, focusing on connecting you with the right decision-makers who are more likely to convert.
What to look for:
Metrics that directly link to ROI eg. lead quantity & quality
A track record of helping clients achieve high ROI through LinkedIn campaigns.
A focus on sustainable growth, not just vanity metrics like likes and impressions.
Testimonials on LinkedIn from previous clients sharing their results
Awards or industry recognitions for their LinkedIn campaigns
3. Commitment to Building Relationships
LinkedIn isn’t just a place to push ads; it’s a platform for building relationships. A successful LinkedIn marketing agency should prioritise relationship-building, content creation, and engagement strategies that establish trust and authority.
What to look for:
An emphasis on social selling and relationship-based marketing.
Expertise in creating thought leadership content.
A willingness to guide you on engaging with leads and nurturing connections over time.
Positive customer feedback on their LinkedIn profile, on their content and on Google
Mistakes to Avoid When Choosing a LinkedIn Marketing Agency
Selecting the wrong LinkedIn marketing agency can do more harm than good. Here are some common mistakes to avoid and the potential consequences:
1. Choosing an Agency Without LinkedIn Expertise
LinkedIn marketing requires a specialised skill set. If you hire an agency that lacks in-depth knowledge of LinkedIn, you risk wasting time and resources on strategies that don’t work. General social media tactics don’t always translate well to LinkedIn’s professional audience, and this can result in low engagement and poor ROI.
Risk: No meaningful results, wasted time, and minimal impact on lead generation.
2. Falling for “Growth Hacks” and Automation Promises
LinkedIn has strict guidelines against aggressive automation and spammy tactics. Some agencies promise rapid results through dodgy automated tools or “growth hacks” that violate LinkedIn’s policies. While these methods may produce short-term spikes, they put your account at risk of being flagged or even permanently banned by LinkedIn.
Risk: Account suspension or ban, damaging your brand’s reputation and wasting your investment.
3. Prioritising Lead Volume Over Lead Quality
An agency that boasts about generating hundreds of leads without considering quality might not have your best interests in mind. On LinkedIn, it’s not about quantity; it’s about connecting with prospects who are genuinely interested and likely to convert. Focusing only on lead volume can flood your sales pipeline with unqualified leads, which wastes your team’s time and resources.
Risk: High volume of unqualified leads, wasted sales efforts, and a lower return on investment.
4. Hiring an Agency That Delegates Work to Junior Staff
Some agencies delegate your strategy to junior staff or third-party teams, resulting in inconsistent messaging and less strategic oversight. LinkedIn marketing requires a level of expertise and precision that can only come from experienced professionals. If your campaign is being handled by inexperienced staff, you may not see the results you’re hoping for.
Risk: Poorly executed strategy, lack of accountability, and diminished results.
5. Overlooking the Importance of Relationship-Building
LinkedIn is about building long-term, trust-based relationships. An agency that treats LinkedIn like any other ad platform may focus too heavily on direct sales and overlook the value of relationship-building. This approach can alienate potential clients and miss out on the platform’s true potential for B2B growth.
Risk: Lost opportunities to build trust, damaged brand reputation, and low engagement.
How to Work with a LinkedIn Marketing Agency
Once you’ve selected an agency, it’s essential to set the foundation for a productive partnership. Here’s how to ensure smooth collaboration:
1. Define Clear Goals and Expectations
LinkedIn marketing can serve a variety of business objectives – lead generation, brand awareness, thought leadership, or networking. Make sure both you and the agency are aligned on specific goals from the start. Clearly communicate your priorities, target audience, and expectations for outcomes.
2. Establish Regular Communication
Effective communication is key to a successful agency partnership. Set up regular check-ins to discuss progress, review metrics, and refine strategies. Weekly or bi-weekly meetings allow both parties to stay aligned and make adjustments as needed.
3. Understand Their Process and Your Role
Every LinkedIn marketing agency has its own approach. Some agencies handle everything from strategy to execution, while others may expect more involvement from you or your team. Make sure you understand what the agency will manage and what they need from you, such as approvals, content inputs, or direct engagement with leads.
How to Find the Right LinkedIn Marketing Agency for You
Selecting the best LinkedIn marketing agency goes beyond just ticking boxes. Here are practical steps to find the agency that’s the right fit for your business:
1. Ask for LinkedIn-Specific Case Studies
Case studies provide insight into the agency’s experience with LinkedIn. Ask for examples of clients they’ve helped on LinkedIn, focusing on lead generation, profile optimisation, or content marketing. Look for results that align with your goals, like number of leads, lead conversion rates, revenue generated, engagement metrics, or ROI.
2. Review Client Testimonials and Social Proof
A reputable LinkedIn marketing agency should have testimonials and references from previous clients. Look for feedback that mentions professionalism, communication, and measurable results. Client testimonials can give you confidence in the agency’s ability to deliver on their promises.
If they’re good at what they do they should be a sought after trainer and speaker, as well as actively managing campaigns across multiple industries. If you’re based in Melbourne for example, see what other businesses have done the same LinkedIn training in Melbourne and what their feedback was.
3. Evaluate Their Thought Leadership
An experienced LinkedIn agency should demonstrate their expertise by producing high-quality content themselves. Check if the agency has published articles, guides, or case studies about LinkedIn strategies. Their thought leadership content can reveal their approach, values, and commitment to helping clients succeed on LinkedIn.
If they’re good at what they do, they should be sought-after for LinkedIn training and LinkedIn speaking engagements. You can check their track record by doing a quick Google or YouTube search.
4. Ask These Critical Questions
To make an informed decision, ask prospective agencies these questions:
Can you show LinkedIn-specific case studies and results?
How many LinkedIn marketing campaigns have you managed?
Who are some of the clients you have worked with in the past?
Where can I find examples of you sharing your LinkedIn marketing expertise?
Have you won any awards for your LinkedIn marketing campaigns?
How do you measure LinkedIn campaign performance?
Who will manage my account, and what experience do they have with LinkedIn?
What kind of ongoing support do you offer after launching a campaign?
Why Bibby Media Group is a Trusted Choice for LinkedIn Marketing
At Bibby Media Group, we’re not just another LinkedIn marketing agency—we’re pioneers in the industry. Founded by Nathanial Bibby, Australia’s first LinkedIn marketing specialist, we’ve been setting the standard for LinkedIn success for over a decade.
What sets us apart?
Award-Winning Expertise: Nathanial Bibby has been recognised as the #1 LinkedIn Expert in the Asia-Pacific by the Social Media Marketing Institute. We’ve won Best Use of LinkedIn twice (2019 and 2020) and have been finalists for several other industry awards.
Proven Results: We’ve generated over $500 million in sales for clients and consistently deliver 20-150 qualified leads per month. Our results go beyond vanity metrics, providing meaningful connections and measurable growth for our clients.
Client Trust and Social Proof: With over 118 LinkedIn recommendations from clients and 36 glowing Google reviews, we’re proud of the trust we’ve earned. Nathanial’s content on LinkedIn has reached over 20 million views, demonstrating our ability to create impactful content that resonates with LinkedIn audiences.
Trusted by Leading Brands: We’ve worked with some of the world’s most respected brands, including Apple, Westpac, Channel 7, Hubspot, Capital Group, Linktree, and Western Union. Our clients range from industry giants to ambitious small businesses, all seeking growth and authority on LinkedIn.
End-to-End LinkedIn Solutions: We’re a full-service LinkedIn marketing agency, handling everything from profile optimisation, lead generation, content creation, and LinkedIn ads. Our comprehensive approach lets you focus on your business while we drive the results that matter.
When you work with us, you’ll work directly with Nathanial Bibby. Unlike other agencies, we don’t delegate your strategy to junior staff. Nathanial personally oversees every campaign, ensuring the highest standards and maximising your ROI.
Conclusion
With more professionals and decision-makers using LinkedIn to research brands and make purchasing decisions, it’s never been a better time to leverage LinkedIn as a marketing powerhouse. The potential is immense, but LinkedIn success requires more than just posting updates—it demands a strategic, targeted approach.
If you’re ready to take LinkedIn seriously but feel like you’re missing the expertise or resources, partnering with a LinkedIn marketing agency is the next logical step.
The first step in choosing the right agency is to get clear on your goals. Are you aiming for lead generation, brand authority, or relationship-building? Knowing exactly what you want will help you find a LinkedIn partner with the right expertise to make those outcomes a reality.
If you’re ready to harness LinkedIn as a driver for growth, we’d love to help. Get in touch to discuss your goals, and let’s see if Bibby Media Group is the right fit to take your LinkedIn strategy to the next level.
Frequently Asked Questions
What is a LinkedIn marketing agency?
A LinkedIn marketing agency is like a backstage crew for your business’s presence on LinkedIn. They help with everything from creating content to running ad campaigns, building connections, and generating leads. Think of them as LinkedIn experts who understand the platform’s unique quirks and how to make it work for your goals.
Why is LinkedIn marketing important for my business?
LinkedIn is where the decision-makers hang out. It’s not just another social media platform; it’s a professional network where people actively look for solutions, partnerships, and insights. If you want to position your business as an authority and connect with the right audience, LinkedIn is the place to be.
What should I look for in client testimonials?
Look for specifics, not fluff. A good testimonial will highlight measurable results—like the number of leads generated or sales growth. Testimonials from businesses in your industry are especially helpful because they show the agency understands your market.
What mistakes should I avoid when choosing a LinkedIn marketing agency?
Ask for case studies or specific examples of their work. Did they help a client triple their leads? Did they improve engagement by 200%? Numbers speak louder than buzzwords, so focus on tangible outcomes. View their LinkedIn profile, scroll down to the “Recommendations” seciton, given the nature of their role there’s no excuse for there not being plenty of testimonials to read through here!
What industries benefit most from LinkedIn marketing?
LinkedIn works best for industries that rely on professional connections and trust—like B2B services, tech, finance, education, and consulting. Where typically if you target a high value client, the lifetime value of the relationship is not small. That said, it can also be a great tool for any business looking to connect with decision-makers or establish a professional presence.
Can LinkedIn marketing work for small businesses?
Absolutely. Whether you’re a solopreneur or a small team, LinkedIn can help you build connections and establish credibility in your industry. The key is tailoring your strategy to your resources and goals—something a good agency can help you with.
How much does LinkedIn marketing typically cost?
It varies. Costs depend on the services offered, the agency’s experience, and the scope of your campaign. Some agencies charge monthly retainers, while others offer one-off packages. Make sure to weigh the cost against potential ROI and find an agency that’s transparent about pricing.
How can I evaluate a LinkedIn agency’s results?
Don’t fall for vague promises like “we’ll make you go viral” or “instant results.” Be cautious of agencies that don’t provide clear strategies, measurable goals, or examples of past successes. And avoid anyone who overuses corporate jargon without explaining their approach in plain terms.
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A Guide to Generating Leads Through LinkedIn
For years, LinkedIn was overlooked in the realm of social platforms. It’s certainly not the largest and has a smaller reach than other social networks. However, marketers, business people, and companies start seeing the benefits of turning to this platform to gain new prospects and make a big impression.
LinkedIn officially launched in May 2003. It’s just nine months older than Facebook. Even though it did not take off like other social media platforms, LinkedIn is the oldest major social network and has been growing at an incredible pace every year for the past 10 years.
The latest statistics show that LinkedIn has 1 billion members worldwide with at least three new members every second. A survey showed that 73% of social media users trust LinkedIn, ranking it the highest out of all nine platforms, including Twitter, Instagram, Pinterest, and Facebook. Although it does not have billions of members yet, people have spent more of their free time on LinkedIn than they used to two years ago.
How to Get Targeted Leads on LinkedIn
Initially, LinkedIn was viewed as a social media like Facebook rather than a networking tool. But the platform has changed and improved over the last few years. It now has various tools for analytics and marketing. Although it is not the social networking website that people prefer, LinkedIn is where you can find B2B marketers, small to large businesses, company owners, and entrepreneurs. Let that sink in for a while, and it will dawn on you that LinkedIn marketing offers excellent potential.
LinkedIn is where you will find quality leads and the chance to grow your connections.
Here’s why:
We’ve mentioned that this thriving social network has 1 billion users. Not only that, but it is where over 55 million businesses from 200 countries convene.
Pew Research Centre listed that 75% of LinkedIn users have incomes of US$50,000 (about AU$64,400+) in 2018.
Meanwhile, 44% of members have incomes exceeding $75,000 (AU$96,700).
All executives from Fortune 500 companies are on LinkedIn.
About 76% of business executive members check their accounts on the platform daily.
You can immediately see the opportunity that LinkedIn presents. The points above show that LinkedIn is a great platform to switch to, primarily if your business is merely focused on blogging, posting on Facebook, or tweeting. With leads and connections, you can use LinkedIn to your advantage and gain high conversion rates.
So, how do you do that? Let’s say you run a business, and your clients are Bitcoin users or investors. You need to zero in your marketing efforts towards those investors. The same thing applies if you offer services and resources for those wanting to become doctors. You can target interns, Doctor of Medicine students, and those undergoing prevocational training.
Like any lead generation methods, it takes a little trial and error before you see the results. But it’s worth the wait and effort. Here are the ways to build your network and successfully generate leads on LinkedIn:
1. Begin with your profile.
By now, you probably already have a LinkedIn profile. Take a good look at it and examine your page. If you were a potential client, would you be interested in dealing with the person who owns the page? Be objective, so you will know where you should improve on. Think of it as the first thing that people see.
Obviously, your profile should be about you. People will want to know who you are and what you do. Make sure that you have the following:
Professional-looking photo
Headline
Work experience
Education information
While those elements are essential, don’t spend a lot of time introducing yourself. It may be your page, but it should also be what your target audience wants. The trick is to show potential customers that you understand their problems. Being empathetic almost automatically creates the assumption that you have the solution to their problems.
So, if you target Bitcoin investors, you want to keep your introduction at the minimum. After that, you discuss a problem that’s trending in the Bitcoin arena. For example, you can say that your experience as a Bitcoin investor has taught you that traditional investment models are not as effective. And that’s why you’re sharing that knowledge with people who are interested, which should include Bitcoin investors (aka your target audience and customers).
Tell the people what you do and at the same time, divulge why you do it. Empathise and show the audience that you know and understand how they feel or what they are going through. It’s not about getting sales. It’s about helping people.
In other words, if you’re using your profile to get customers, you should take your customers with you on your journey. And if you’re reaching out to someone and they click on your profile, think about the mindset that they are in. What will relate to them when they look at your profile? You should start identifying the problem, creating curiosity, and giving advice on what to do next.
2. Examine your connections.
The next step is to check your existing connections. You can use them to get visibility over all the potential referral networks. For example, you have 10 clients, and you’re connected to all of them. Those clients have 10 other connections in their network, giving you a broader networking potential.
When you see networks that you’re interested in, you can send a connection request. The fact that you have that mutual connection with that person or business gives your request a much higher chance of getting accepted.
3. Choose niche-specific companies and individuals.
Broadening your network is nice, but it is even better if you can target a particular group, business, or profession. It can be challenging to work out your ideal lead. But a suitable method is to use the platform’s built-in Sales Navigator. It gives you more than 20 categories to filter your search results from the database and get your target list.
Some of these categories are:
Geography
Postal code
Relationship
Industry
Job title
Job function
Years in position
Years of experience
Years at company
Company
After specifying who or what you’re looking for, you can begin adding the profiles you want to your network. One thing to note about LinkedIn connections is that they are not the same as Facebook, Instagram, and other platforms. Usually, when you send a friend or follow request on those sites, you have a high chance of getting approved.
With LinkedIn, your chance is considerably reduced. Users tend to keep their networks restricted. It’s quality over quantity, unlike with Instagram and Twitter, for example. While it is good to have plenty of LinkedIn connections, you should still ensure they are suitable for your business. For this reason, you may want to limit the people you add to those that are second connections to yourself.
Here’s why:
You have something in common with those connections. It will be easier to define who or what to target. Buyers typically favour marketers and providers that are connected through their network.
You get to prevent any form of mass spamming. It’s great to build your network, but a large network consisting of people with nothing in common with you is useless.
View the profiles that you want to add. Inspect their location, company or business, and other factors. Make sure you go through the profiles one by one. That way, your profile shows up on their “Recently Viewed” list. You can wait and see if they view you back. If they do, you can go ahead and send them a connection request.
4. Connect and reconnect with businesses, clients, or people you know.
Start by connecting with your past and current contacts. It’s always easier to create a connection with persons or companies where you’ve already built trust with. For example, you can select your previous clients or those you worked with in the past. Searching on LinkedIn is very easy. You can find individuals using their name or name of the company. Find people whom you’ve lost touch with and reconnect with them.
Whenever you receive a business card from someone, look them up on LinkedIn. You can initiate the connection by sending a request to be added to their network. Meanwhile, if you’re a new user, you can simply import your contacts from your phone, Gmail, Yahoo!, and others.
LinkedIn is an excellent place for you to find out what your previous customers have been up to. It’s easy to make it less awkward by saying something positive about what they have recently done when you contact them. Ask questions about new projects and find ways to help.
For the connection request, make sure you personalise your message, instead of using the standard one from LinkedIn. It’s not only boring but also does not provide any context about why you’d want to connect. Address them with their name, so your request stands out from others. More importantly, give them a reason to approve the request. It’s not always easy, but here are some pointers to consider:
Be polite. You want to get accepted into that person’s network but don’t appear desperate by being pushy.
Choose a relevant reason you’d like to connect, such as the same industry or a previous customer.
Be professional. Follow proper grammar and punctuation usage. Don’t type your message as if you are talking to a friend.
Praise the person or business. It’s not about you. Introduce yourself in one or two sentences maximum. Proceed to talk about the person, their achievements, or products.
It’s always worth taking the time to write LinkedIn connection requests. You do not just get approved, but you also build your network with quality connections.
5. Engage with your connections and other people.
Don’t be snobbish and selective. After all, social media platforms, such as LinkedIn, are built for the purpose of socialising with others. Engagement is an essential component of your success. If you have accounts on other social networks, now is the right time to encourage your friends, associates, and customers to connect with your LinkedIn page. You can then use this opportunity to connect and generate leads using their networks.
Joining groups related to your industry also helps improve your popularity. It’s also useful in growing your network with the right people. A ton of connections is useless if most people in your network do not engage with you. Therefore, the key to generating leads in LinkedIn is engagement, which means back and forth communication with your connections. And the only way to ensure they continue with the correspondence is for you to converse with them, rather than looking for a sale.
Bear in mind that LinkedIn, first and foremost, is a social network. You should be ready to connect and socialise with other people to help expand your network. To be sociable, you need to follow the five A’s in seeking connections:
Associate yourself with the members in the network to build a relationship with them.
Applaud other people’s accomplishments or contributions.
Acknowledge companies, projects, content, efforts, and work.
Answer questions and provide meaningful insights.
Advocate for your products, services, or business by staying loyal to your brand.
While communication helps you start relationships with potential customers, it’s always necessary to be genuine. Be truthful and never pretend to be an expert on something you barely have any idea of.
One more way to increase engagement on LinkedIn is to celebrate others’ accomplishments. For example, if you come across some good news about a prospect, client, or any contact, be sure to share it on the website. Update your status with it, congratulate, and mention the person using the “@” symbol. It ensures that they will get a notification about the post.
Although it is not necessary to write recommendations, it can be helpful when getting leads. It does take time for anyone to recommend you or your services, so you may want to do it first. You can post recommendations based on truthful facts for your customers and contacts. Once approved, that recommendation will be on their account, which gives you access to more related networks.
LinkedIn has had many updates for the algorithm for the past year. Engagement is important, just like with IG, Facebook, and other platforms. But LinkedIn is also starting to take into account dwell time, which is the duration that someone spends looking at your content or post. The longer, the better.
If you post a seven-minute video, it will do better than a 30-second video – that is if the video can hold the viewers’ attention until the end.
6. Create compelling content.
One way to increase engagement on LinkedIn is through posting content. Your content can be anything, such as a thought-provoking question or anything industry-relevant. At the same time, you should have diverse forms of content, such as advice or a quick insight on current events.
Content, as they say, is king. However, it will not work if your network is made of people who are not interested in the content you publish. The ideal scenario is if you’re targeting medium-sized businesses in Perth, most of your network should fall into that category. That way, when you post content, it will be relevant to them all, rather than the content being relevant to just 10 per cent of your network.
When it comes to LinkedIn content, quality always trumps quantity. Trust-based industries, such as B2B, financial services, and others, are very much into building trust first. Volume is good since you will get a lot of feedback, allowing you to improve your content. You can use the data you gain to see what’s working and what’s not.
Long-form content is valuable anywhere on the web. Google prefers ranking content with at least 500 words. But if you want to rank higher, shoot for at least 1,000 words. On LinkedIn, it’s the same thing. Long-form content, which is 1,000 words and up, can showcase your views and expertise better. The problem is that not everyone has the time to read your long content.
No one will bother reading a 2,000-word article if the topic does not appeal to them. Writing long content requires more time. It’s not worth it if your audience is not interested. So, how can you make it more compelling to read? It’s actually easy. Make the content about your readers and their issues. While it’s tempting to talk about your business and accomplishments to sell more, most of your target audience will not spend time reading about you.
Show your contacts you have that depth of knowledge on something that concerns them. Provide solutions to your target audience’s pain points. And only then will you be able to reach out to your potential clients.
The good news is that valuable content has many benefits. You establish your authority on the subject matter. It also encourages comments from other users, which means engagement. And a significant advantage is that you’re able to put a link to a lead magnet. Readers who find your content useful for them will be directed to your email funnel.
These people can potentially become your customers because they are interested in hearing more from you. If someone connected with you because of your content, it means you’re adding value.
Here’s something to ponder on: If you’re adding value by engaging with other people’s content for them to reciprocate, it’s not going to have any impact. Essentially, you’re not going to learn what they want.
Think about it. Let’s say you’re opening a restaurant and 50 other people are opening their restaurants in the same year. Then, you engage with those individuals so you can go to their launch and invite them to go to yours. Unfortunately, this tactic is not useful because obviously, those are not your customers.
7. Practice social networking etiquette.
LinkedIn is focused on ensuring the members have a good experience in the platform. Therefore, spam, algorithm manipulation, and even sending several requests to random people or business owners, are not tolerated. You could end up getting banned from LinkedIn for those offences. Even if you do not get banned, spamming and other destructive practices will not work if your goal is to be recognised on the platform. The only way is to start building relationships.
Another thing to avoid is selling anything right away, especially right after getting your request accepted. Generating leads does not mean you should be salesy. Never tell a new contact about your business, product, or service until those connections have established the need for you to do so.
Remember that you can never sell to anyone unless you make it known that you have the solution to their problem or need. This involves a process of talking, asking, and initiating a conversation to determine your potential clients’ requirements. From there, you can find whether or not you can solve their issues.
Conclusion
Originally, LinkedIn was created as a recruitment platform. The creators did not anticipate that the salespeople and marketers will soon dominate it. Many businesses are now moving to LinkedIn, which increases the growth potential of your networks and leads.
Just like with any social media platform, you need to maintain your LinkedIn activity. But one remarkable thing about it is that you do not have to keep checking every once in a while, to see any updates or changes. Instead, you should focus on aligning your objectives to the platform.
Since your goal is to obtain quality leads, you have to work to get them. You’re required to put in the time and effort to evaluate and re-evaluate your position regularly. With these methods, it’s guaranteed that you’ll enjoy exceptional results for LinkedIn lead generation.
5 Secrets to LinkedIn Lead Generation
Do you want to generate high quality leads on LinkedIn?
Have you built a profile but wondering how to effectively navigate the platform to attract qualified leads who want to business with you?
In this article, you will learn a proven 5 step process for effective lead generation on LinkedIn. But first, let us look at who LinkedIn is for and who it is not for.
The short answer is LinkedIn is best suited to B2B lead generation, however it is often overlooked as a source for B2C customers, which could be a missed opportunity.
B2C organisations with a higher transaction size, or personalised service could find that LinkedIn is an effective tool to generate leads.
It is also used to engage partners, distribution channels, media opportunities, influencers and many more avenues could work well other than direct to the consumer.
93% of marketers pick LinkedIn as the number one spot to generate high quality leads.
With over 700 million members and engagement steadily on the rise, it is no wonder most B2B marketers agree that LinkedIn is the place to be.
However, it’s one thing to know that the attention is there, but there won’t be any results without a proven, measurable strategy.
Based on 10 years of generating over $500 million leads for various clients using LinkedIn, here’s the 5-step process that you can follow to generate a ROI for your business.
The first thing you need to do is create an awesome profile.
Your LinkedIn profile is the cornerstone of your professional brand online.
Yet many sales professionals create a LinkedIn profile that looks like their résumé or CV. If you are using LinkedIn to attract clients, a simple list of your professional experiences could be the most boring content to have on your profile.
Instead, complete all the profile basics in a way that conveys your personality.
To start, make your first visual impression count by displaying an optimized professional photo.
LinkedIn is not the place to run a casual snapshot. Make sure you use a high-quality, well-lit headshot that’s at least 200 x 200 pixels.
Next optimise your Headline, which appears directly under your name. This is especially important because it is highly visible, as well as searchable.
The headline is limited to 120 characters so be sure to use valuable keywords that your target audience uses often.
You can add video to your introduction and other areas of your LinkedIn profile. Video is excellent for telling stories, sharing client testimonials, and explaining what you do.
Introducing yourself in a video with your own face and voice makes your introduction personal. You immediately stand out from the crowd, especially if most of your competitors are not including video.
Education is a core criterion on LinkedIn, so completing this field is important. If you did not go to university, reference your high school.
Some people have even put “School of Life” or “School of Hard Knocks,” which works if that informal style is right for your brand.
Continue to complete the steps LinkedIn suggests to you until your profile starts to fill out more than your competitors.
The more content you have, the more visibility you will have and the more opportunity to engage your ideal customer.
#2 Grow Your Network
The 2nd thing you need to do is grow your network. Use the advanced search tool to make sure you are reaching members of LinkedIn with specific search criteria.
For example, job title, industry, location and make sure that you are only connecting with 2nd degree connections. 2nd degree connections are members of LinkedIn, that a connection in common with you.
When you do a search on LinkedIn, the results vary based on your network. Generally, you see first-degree connections, then second-degree connections, and so on.
Therefore, a great way to expand your reach is to simply add more connections. You can grow your connections on LinkedIn by employing a number of tactics.
Reach out to previous employers, teachers, mentors, colleagues, clients, and school friends. You can also include a link to connect in your email signature, blog, and website. Also, use the search feature to find people in your target audience.
Tip: If you have an email database, you can import customer emails or email marketing lists and synchronize your email contacts with LinkedIn.
This tool will give you an excellent foundation to start reaching out to people who share mutual connections with your current or former clients.
To find the feature that imports your contacts into LinkedIn, click the My Network icon. On the left, click More Options in the Your Connections area.
Now you can enter your email address or choose a service provider from which you want to import your contacts. If LinkedIn’s importer doesn’t support your email provider, you can still invite people to connect via email.
Click the Upload a File icon and navigate to a CSV or TXT file of your email contacts that’s saved to your hard drive.
The LinkedIn tool for syncing your email contacts with your LinkedIn account If you’re happy with the list of people, click Add Connections to send invitations to all of the people listed.
Next, you see contacts who aren’t yet on LinkedIn. Click the Skip link to avoid sending them emails from LinkedIn asking them to sign up.
LinkedIn groups are another great way to grow your network. LinkedIn has all kinds of groups so you can almost certainly find groups related to your target audience.
These groups give you access to more people who matter to your business. To find groups that reflect your interests and goals, start by researching which groups people in your current network are involved in.
If you’re connected, you may have some similar interests and goals.
To search for groups by name or keyword, use the search box at the top of your LinkedIn home page. Type keywords or group names of interest and click Search.
On the search results page, click the Groups tab. The search results on LinkedIn filtered to the Groups tab LinkedIn also recommends groups for you.
To browse these groups, click the Work icon on the far right of the toolbar at the top. In the panel that appears, select Groups. Then click Discover at the top of the page to view suggested groups.
#3 Engage Your Network with Private Messages
Now it is time to start generating leads.
To do this we should start sending direct messages to prospects. Now there is 2 ways you can send messages directly to prospects.
1. You can send them an InMail, which is part of LinkedIn’s premium subscriptions.
2. Or you can message them for free, on the basis that they are a first-degree connection.
If you use InMail, which you need to pay for, a good campaign will convert at 2-3%. When you message existing connections for Free, you can get a 15-20% conversion rate.
The fact that somebody knows some of the same people as you, and they have accepted your connection request means they are much more likely to respond favourably when you message them.
You have probably seen the messages most marketers use in your inbox; they are all about themselves, rather than about the person they are writing to. They come across impersonal and salesy.
You want to make sure your message does not come across like this. Make it personalised, to the point and show interest in the person you are sending it to.
Mention the connections you have in common, or something you have noticed on their profile. Anything to build rapport and show that you have taken the time to learn something about them.
Always remember; the goal is to take the conversation offline not to try and sell something on the spot.
Ask for a phone call so you can establish whether the person you are approaching has the problem you solve, or not.
Never assume that someone needs your product or service; this is a common trap that salespeople fall into.
#4 Build Your Social Proof
What makes the difference between someone who closes 1 in 3 prospects?
The secret sauce of social selling – social proof. Social proof is evidence that others have tried your product or service and had a good experience.
It builds trust with your audience which is more important now than it has ever been before.
Most professionals fail to do this effectively on social media, so you very quickly stand-out from the competition when you have a profile and content that clearly portrays that you are a safe bet.
Just like when you want to go to a nice hotel, you read the reviews and ratings on trip advisor…. People are doing the same on LinkedIn.
The 2 areas that build social proof on your LinkedIn profile. These are endorsements and recommendations.
You can get more endorsements by simply endorsing others in your network, LinkedIn will suggest that they endorse you back and they will naturally want to return the favour in any event.
To request recommendations, click the Ask to be Recommended link in the top right of the Recommendations section. Next, follow the on-screen prompts to fill out and send your request.
Help guide them on how to find the recommendation feature on LinkedIn by sending them a request for a recommendation.
If you do this, make sure you customise the wording you use in the recommendation request. The more recommendations and endorsements you have, the more likely you are to get leads from LinkedIn.
The next step will also contribute wonders towards not only your social proof, but every single one of the 4 steps already mention.
#5 Add Value with Content
With more than two-thirds of LinkedIn’s users considering themselves regular consumers of news, the audience on LinkedIn is ready to consume your content.
You will want to incorporate LinkedIn video, images into your daily posting habits, and articles, events, newsletters either weekly or monthly. Multiple, spread out your posts over the week, this will help you reach and engage with your audience.
I also recommend using all the different post types available on LinkedIn – videos and images, along with well-written captions should be posted at least 3 times a week. Once a month I recommend posting a long-form article, with more detail around a hot topic that your audience will relate to and get value from.
Do not just post any old content though. There are over three million long-form articles written on LinkedIn. You need to create content that will stand out from the crowd and cater to the needs of your audience.
Make use of hashtags to maximise your reach with people interested in the topics you are posting about. Posts with hashtags have almost 30% higher views than those without.
The biggest mistake people make with their content is they are focused on what they want to say, instead of what their audience want to hear.
Do not assume what your audience will find valuable. Once you have identified exactly the profile of the ideal audience that all your LinkedIn marketing caters for, start communicating with those people.
Ask them what their problems are, what keeps them up at night, what kind of content they enjoy.
You could even ask what time of day they use LinkedIn; do they prefer mobile or laptop, etc. If you post content to LinkedIn when most of your audience is not online, will you receive the amount of views and engagement you were hoping for? Probably not.
So, remember, if you want to build a brand on LinkedIn, it’s crucial to find out when your specific audience prefers to surf the site. Because if you do, you will nail the timing of your posts. This will give you a much clearer picture of how your content marketing plan should look so you can put together a proactive, targeted content plan.
Conclusion
Following this approach my agency Bibby Media Group has successfully generated over $500 million in additional sales revenue for our clients using only LinkedIn strategies.
With almost 720 million members and a steady growth rate of 2 members per second, there has never been a bigger opportunity to grow your business than there is right now on LinkedIn.
If you follow these 5 proven steps you will attract a consistent flow of high-quality leads on LinkedIn that will allow you to grow your sales revenue consistently.