Whether you want to admit it or not, social media took a lot of control away from big businesses and put the power firmly in the hands of customers. In the past, when a customer had a bad experience with a brand, their story was confined to a small group of family and friends.

Now, with social media, an angry customer can voice his or her opinion for millions of users to see. Social media has required businesses to invest in better customer service – which, nobody can deny, is a good thing. In the event space business that embrace social media are gaining an incredible edge over their competitors. In this ebook we explore the marketing trends in the event industry and how to effectively leverage social media marketing for events.