2x  Winner "Best Use of LinkedIn"

LinkedIn Training for Financial Services

Empower Your Practice, Strengthen Client Relationships, and Elevate Your Brand

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Why LinkedIn Matters for Financial Services

In the fast-paced world of finance, trust is paramount. Your clients and prospects want to know they are partnering with someone who is credible, knowledgeable, and transparent. LinkedIn has become the go-to platform for showcasing these qualities, enabling financial services professionals to highlight their expertise, connect with high-value prospects, and maintain ongoing client relationships.

However, simply having a LinkedIn profile is no longer enough. To truly stand out in an industry governed by complex regulations and stiff competition, you need a strategic approach. Our LinkedIn Training for Financial Services is designed to help you master the platform in a compliant and effective way, so you can build meaningful connections, attract the right clientele, and scale your business.

Context is as important as content: your thought leadership needs a trusted stage to perform. Social media is the obvious channel for dialogue, but LinkedIn is so valuable because of the trust its members place in it.

Who Benefits from Our Training

If you’re in the financial services sector and want to leverage LinkedIn’s potential without compromising compliance or your firm’s reputation, this training is for you.
  • Financial Advisors
  • Wealth Managers
  • Mortgage Brokers and Lenders
  • Accountants and Tax Specialists
  • Insurance Brokers
  • Fund Managers
  • Investment Banks
  • Capital Raising Firms
  • Other Finance-Related Professionals
  • Financial Advisors
  • Financial Advisors
  • Financial Advisors
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    Our Approach to LinkedIn Training

    1. Compliance-Focused Strategies

    We understand the stringent regulations and guidelines governing financial services marketing. Our program offers practical tips on navigating industry rules so that your LinkedIn presence remains compliant. From archiving communications to disclaimers, we cover every aspect to keep your brand and your clients protected.

    2. Building a Professional Profile

    First impressions matter. We’ll guide you through optimizing your LinkedIn profile to project credibility and expertise.

    You’ll learn how to craft a compelling headline, write an engaging summary, and highlight relevant accomplishments that resonate with your target audience—especially important when your work involves sensitive financial advice.

    3. Content That Attracts High-Value Clients

    Standing out on LinkedIn requires more than just posting sporadic updates. Our training teaches you how to create and share content that addresses the financial pain points of your audience, fosters trust, and encourages meaningful engagement.

    You’ll discover how to leverage articles, videos, and thought leadership posts to position yourself as the go-to expert in your niche.

    4. Targeted Networking and Lead Generation

    LinkedIn’s advanced search features and groups can help you connect directly with potential clients, referral partners, and industry influencers. We’ll show you how to use these tools strategically, so you can grow your network with high-value contacts while staying within the bounds of compliance.
    Our proven lead-generation tactics ensure you’re not just collecting connections, but actually converting them into profitable relationships.

    5. Effective Social Selling Tactics

    Learn how to nurture prospects over time without being pushy or salesy. By using a structured social selling process, you can offer value at every touchpoint, subtly guiding your connections toward becoming clients.
    We’ll also cover best practices for messaging and follow-up to keep you top of mind with your network.
    98% of investors use social platforms, such as LinkedIn and Twitter, to inform investment decisions on a weekly basis.

    86% of investors say they consult company or an executive’s social media channels when evaluating a current or prospective investment

    40% of companies engaged on social media are 40% more likely to be perceived as competitive.

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    Key Modules in Our LinkedIn Training

    1. Profile Optimization 

    2. Best Practices

    3. Content Strategy

    4. Lead Generation 

    5. Social Selling

    6. Company Strategy

    Nathanial recently presented at BT Financial Group’s Digital Marketing Masterclass about how to use LinkedIn to generate business. The content was excellent, all backed-up by real life examples that got our imaginations going. I recommend anyone looking at engaging a social media speaker or to generate leads on LinkedIn, to speak with Nathanial

    Cameron McCallister

    Nathanial knows all there is to know about leveraging LinkedIn for small business. He is also a great speaker, highly engaging and collaborates extremely well on projects. He supported our team and our clients to a high degree and I highly recommend him for small business or corporate social media skills and marketing.

    Rechelle
    Westpac

    I've known Nathanial for several years and his content never fails to add value to his network. In my opinion, Bibby Media Group are the leading LinkedIn marketing agency in Australia. If you are tired of wasting money on marketing agencies with no measurable results, then speak to Bibby Consulting Group and get ready to grow your business.

    Jeff Gordon
    CFO

    Bibby Media Group know how to get results, backed by great people. I was very pleased with the attention to detail, fast turnaround times and guidance along the way. This experience has changed how I connect and engage with decision makers in my target audience. I highly recommend Nathanial's LinkedIn training, he is the leaders in the field!

    James Williamson
    Compass Markets

    Nathanial was invited to my firm to hold two sessions on increasing the effectiveness of advisers using LinkedIn. There were a diverse range of LinkedIn experience levels within the group however Nathanial did a brilliant job of making the sessions easy to understand while also providing several ways of implementing his advice. I personally have taken on this advice and have already increased my reach and network with several opportunities arising directly from the information gained in the sessions. I highly recommend Nathanial to anyone looking to increase either their team or their own effectiveness in the LinkedIn universe.

    Karl Goody
    Shaw & Partners

    What sets Nathanial apart from the other marketing speakers is he practices what he preaches. If you want someone that's been there, in the trenches, learning what works, what doesn't... Then replicates the winning systems for his clients - talk to Nathanial. We've known each other for years and he's been a guest speaker at my business network - I'm not alone when I say I walked away with great practical takeaways to implement in my business.

    Matthew Crewe
    Austbrokers Countrywide

    I was searching for an independent LinkedIn expert to help my team of Investment Advisers with their LinkedIn profiles, create relevant, meaningful content and ultimately generate lead and referrals. Nathanial Bibby stood out from the crowd in terms of expertise, relevance and presence. Nathanial held two sessions for my team and they were unanimous in their positivity on the content and presentation. I thoroughly endorse and recommend Nathanial, he is a thought leader in social media marketing and a LinkedIn guru!

    Russel Karlson
    Shaw & Partners

    Nathanial provided some fantastic and practical LinkedIn training for our business. On top of being extremely knowledgeable it was great how approachable he was and how he understood our business structure to tailor the training we needed. I would certainly recommend his services.

    Terry Constable
    AMG Super
    Linked
    NATHANIAL BIBBY GROUP
    What We Do
    Ready to Elevate Your LinkedIn Presence?

    By combining proven strategies with industry-specific insights, our LinkedIn Training for Financial Services equips you with everything you need to succeed. From profile optimization to compliance and content creation, you’ll learn how to harness the full power of LinkedIn to grow your business and serve your clients better.

    Get in touch today

    FAQ - LinkedIn Training for Financial Services

    Why is LinkedIn important for financial services professionals?

    LinkedIn is the most powerful platform for financial services professionals to build credibility, attract high-value clients, and establish industry authority. With over 1 billion users, it allows you to connect with decision-makers, share insights, and generate leads—without relying on cold calls or outdated marketing tactics.

    What will I learn in your LinkedIn training for financial services?

    Our training covers everything you need to turn LinkedIn into a client acquisition machine, including:

    • Profile Optimisation: Position yourself as a trusted expert.
    • Content Strategy: Create engaging posts that attract the right audience.
    • Lead Generation: Proven methods to connect with ideal clients and start meaningful conversations.
    • Messaging Sequences: How to nurture relationships without being salesy.
    • Compliance & Best Practices: Navigate industry regulations while leveraging LinkedIn effectively.
    Who is this training for?

    Our LinkedIn training is designed for professionals in financial services, including:

    • Financial advisors
    • Mortgage brokers
    • Accountants
    • Wealth managers
    • Insurance professionals
    • Investment consultants

    If you’re in finance and want to grow your business through LinkedIn, this training is for you.

    How does LinkedIn help generate leads for financial services?

    Unlike traditional marketing, LinkedIn allows you to attract and engage clients organically. By optimising your profile, posting valuable content, and using strategic outreach, you can build trust with potential clients before they even book a meeting. Our methods help you generate inbound leads while also giving you proven messaging frameworks to convert connections into clients.

    Is LinkedIn compliant with financial industry regulations?

    Yes—when used correctly. Our training covers compliance best practices to ensure your LinkedIn strategy aligns with financial industry regulations. We focus on content strategies that provide value without breaching advertising or client confidentiality rules.

    How long does it take to see results?

    Most participants start seeing increased engagement and inbound leads within 30-60 days. However, results depend on consistency. We provide you with a clear roadmap, so you know exactly what to do each day to build momentum.

    Do you offer private coaching or team training?

    Yes, we offer both 1:1 coaching and team training for financial services firms. Whether you're an independent advisor or part of a large organisation, we customise training to fit your goals and compliance needs.

    What makes your LinkedIn training different from others?

    Unlike generic LinkedIn courses, our training is tailored specifically for financial services professionals. We understand the industry, compliance requirements, and how to position yourself as a trusted authority—without relying on pushy sales tactics.

    Is this training suitable for beginners?

    Absolutely! Whether you’re new to LinkedIn or have been using it for years, our training provides step-by-step guidance to maximise your results. Even if you don’t post content yet, we’ll show you how to get started effectively.

    How do I get started?

    Simple! Click [here] to book a quick call with us and see if our LinkedIn training is the right fit for you. We’ll assess your current LinkedIn presence, discuss your goals, and outline the best approach to help you attract more high-value clients.

    Get in touch today.
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