LinkedIn isn’t just your online resume anymore.
It’s your digital first impression—and it either opens doors… or closes them.
If you want more leads, opportunities, or job offers landing in your inbox this year, it starts with your profile.
Here’s how to make yours unforgettable ????
Whether we like it or not, people judge a book by its cover.
So let’s make sure yours says: “I’m someone worth speaking to.”
⤷ Use a high-res image (at least 400×400)
⤷ Dress for your industry (think: what would your dream client expect?)
⤷ Look friendly, not forced—a confident smile goes a long way
⤷ Choose a clean background or one that reflects your work vibe
Your headline isn’t the place to be humble.
“Marketing Consultant” is fine.
But “Helping Brands 10x Engagement with Story-Driven Strategy” sparks curiosity.
Want to be found in search?
⤷ Use keywords your audience would type into LinkedIn
⤷ Highlight who you help and what result you get
⤷ Add flavour: Trainer. Speaker. Startup Whisperer. Whatever sets you apart.
Forget the random numbers and letters.
Clean it up: linkedin.com/in/yourname → Looks sharp on a business card. Easy to remember.
To update it:
⤷ Go to “Edit public profile & URL” → top right of your profile
⤷ Remove any clutter
⤷ Hit save
This is where you drop the resume tone.
People want to feel like they know you.
Structure:
⤷ Start with a hook → e.g. “After 10 years in finance, I realised the real value is in human connection.”
⤷ Share your story → Why do you do what you do? What lights you up?
⤷ Bullet your wins → “Scaled a startup from 0 to $2M ARR”
⤷ End with a CTA → “Let’s connect if you’re scaling and need support.”
Most people treat this like a job description.
Big mistake.
Here’s how to make it magnetic:
⤷ Add a quick line about the company if it’s not a household name
⤷ Use bullet points to highlight what you achieved (not just what you did)
⤷ Show impact → “Reduced churn by 40% in 6 months”
⤷ Add links, media, and proof where you can
This section builds credibility and helps you show up in search.
⤷ Prioritise relevant skills for where you want to go
⤷ Pin your Top 3 (based on alignment or endorsements)
⤷ Ask trusted peers for endorsements (but make it personal and relevant)
Use this space to show what you’ve done.
⤷ Add your best videos, interviews, articles, or client wins
⤷ Include before/after results or transformation stories
⤷ Update it every few months so it reflects your current work
The profiles that stand out? They feel human.
Facts tell. Stories sell.
Want to connect on a deeper level?
Tell us:
⤷ What challenge you faced
⤷ How you overcame it
⤷ What you learned
⤷ Who it helped
That’s how you build trust before the first message.
Most people check LinkedIn on their phones.
If your profile is a block of text—it’s game over.
Fix it fast:
⤷ Keep paragraphs short (2–3 lines max)
⤷ Use spacing and bullet points to break things up
⤷ Make it skimmable at a glance
Here’s what LinkedIn loves in 2025:
⤷ Engagement triggers: Comments, shares, and even “see more” clicks
⤷ Dwell time: The longer people stay, the more reach you get
⤷ Formats that win:
→ Single image + short caption
→ Carousel posts
→ Value-packed text posts (with a clear hook)
Want visibility? Post consistently—2 to 3 times a week is plenty.
Avoid dumping content all in one go. Spread it out.
Most people treat LinkedIn like a static CV.
But you’re not most people.
Optimise your profile with purpose.
Tell your story.
Show your value.
And give people a reason to connect.
Because when done right—LinkedIn becomes your most powerful business tool.
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Want help with this? Get in touch.
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