Planning to Pause Your Marketing Over the Holidays? Read This First.

“Everything Slows Down Over the Holidays”… Or Does It?

“Let’s wind down. Pause the marketing. We’ll pick it back up after the break.” Sound familiar?

December rolls around. The office is quiet. Your team’s sipping eggnog, Mariah Carey’s playing on repeat, and it feels like the perfect time to hit pause.

But here’s the truth:
Treating December like a dead zone could be the costliest mistake your business makes all year.

As The Rock would say:

“Success doesn’t happen when it’s easy—it happens when you put in the work.”

By all means, enjoy your holiday. Just don’t turn your marketing off.

And if you’re waiting for January to start your LinkedIn lead generation campaign—start now. Don’t wait.

Because while your competition slows down, smart marketers know this:
December is packed with opportunities for marketing success.

The Holiday Marketing Myth: “No One’s Watching”

Some businesses convince themselves that their audience has mentally checked out for the year.

• “They’re too busy.”
• “Everyone’s on holiday.”

Sounds reasonable, but it’s not true.

Why December is Prime Time for Engagement

Here’s what the data says:

• LinkedIn engagement increases by 32% in December.
• B2B page views jump 13% as companies reflect and plan for the new year.

But here’s the kicker:

• Fewer businesses are posting content.
• Fewer are running marketing campaigns.
• Fewer are doing social media outreach.

Your competition? Silent.
Your prospects? Scrolling LinkedIn.
You? Top of mind.

Let’s make one thing clear: opportunity doesn’t wait for January.

Why Are People So Active on Social Media During the Holidays

1. More Free Time = More Scrolling

Downtime during the holidays means more time spent on social media, especially platforms like LinkedIn.

2. Decision-Makers Stay Plugged In

Workaholics and key decision-makers don’t just check out. They’re still tuned in, planning for the year ahead.

3. End-of-Year Budgets Need to Be Spent

Many businesses close their fiscal year in December. If you show up with the right LinkedIn marketing strategy, you’re perfectly positioned to catch their attention.

4. New Year = Fresh Plans

December is when leaders start planning for 2025. If your content adds value, helps them strategize, or positions your business as a solution, you’ll win their attention.

Your prospect is scrolling LinkedIn by the Christmas tree.

Your competition? Silent. You? Top of mind.

Your Holiday Marketing Game Plan: 4 Powerful Tips to Dominate December

1. Optimise Your Content for Mobile 📱

Your prospects aren’t sitting at desks—they’re on the move. Whether they’re at the beach, waiting at the airport, or relaxing at home, they’re glued to their phones.This is where optimising for mobile comes into play.

How to Create Mobile-Friendly Content:

• Break Up Text: Use short paragraphs and plenty of white space.
• Use Vertical Videos and Images: These fit mobile screens perfectly and stand out on LinkedIn.
• Keep It Short and Punchy: Attention spans are short—make every word count.
• Add Scroll-Stopping Visuals: Use GIFs, videos, and graphics that pop.

Meet your audience where they are—on their phones—and make consuming your content effortless.

2. Embrace the Spirit of Giving 🎁

The holidays are about connection and generosity. Use this time to build relationships and strengthen your brand:

• Offer a Free Resource: Create a festive eBook, checklist, or planning guide your audience can use.
• Give Back: Donate a percentage of revenue to charity or create a campaign like “10 meals donated for every product sold.” Build goodwill and trust while creating engagement.
• Run a Holiday Giveaway: Offer exclusive discounts, gift cards, or free consultations to keep your audience excited and engaged.

Goodwill builds trust. Trust turns into loyalty. And loyalty drives long-term growth.

3. Warm Up Your Sales Pipeline on LinkedIn 🔥

December is the perfect time to plant seeds for January success.

How to Use LinkedIn for Lead Generation:

• Send Personalised Messages: Skip the templates. Craft thoughtful, genuine notes that mention their wins this year and ask about their plans for next year.
• Reconnect with Dormant Leads: A simple “Happy Holidays” can restart conversations and uncover new opportunities.
• Move Conversations Offline: Don’t get stuck in endless LinkedIn chats. Use LinkedIn outreach to set up calls for January to take control of the conversation.

As The Rock says: “Success starts with the relationships you build.”

4. Add Value With Irresistible Social Media Content 🎯

The holiday scroll is real. Your prospects are consuming content—make yours stand out:

• Educate and Entertain: Share tips, insights, and trends that help your audience plan for the new year.
• Tell Stories: Holidays are emotional. Share success stories, lessons, or reflections to connect on a deeper level.
• Make It Snackable: Short videos, carousels, and quick tips work best.
• Tap Into Year-End Trends: Share your biggest wins from the year or predictions for 2025.

When you show up with value, your audience will remember—and trust you.

Finish Strong: Don’t Pause Your Marketing

The businesses that dominate December don’t hit snooze. They don’t “wait for January.” They show up, deliver value, and stay top of mind.

Here’s the bottom line:

• If you’re waiting for January to start a marketing campaign—start now.
• If you’re thinking about pausing your LinkedIn marketing—don’t.
• If you assume no one’s watching—think again.

Your competition is quiet. Your prospects are scrolling LinkedIn.
Set your campaigns in motion now. Let your marketing hustle while you enjoy the break.

Because the work you do today determines the success you’ll see tomorrow.

Ready to Make December Count?

Enjoy your holidays—but keep your marketing running.

Your 2025 self will thank you.

Wishing you a strong finish, a powerful start, and a holiday season full of wins. 💪🎄

Get Your Strategy Right with the LinkedIn Content Planner 🎁

If you’re ready to make the most of your LinkedIn content in the coming year. I’ve got something for you:

The LinkedIn Content Planner (Download for free!)

This planner will help you:

• Plan your content effortlessly for the holidays and beyond.
• Stay consistent with your LinkedIn posts.
• Create engaging posts that stand out and drive results.

Success on LinkedIn doesn’t happen by accident, it happens by following a proven road-map to reach your goals.