The world of business is undergoing a massive transformation, and Artificial Intelligence (AI) is at the forefront. This isn’t just a buzzword anymore—it’s a seismic shift that’s changing the way we work, connect, and grow.

AI is changing the way we create content, build relationships, and strategise on platforms like LinkedIn. Over the past year, I’ve dived deep into the world of AI—testing tools, attending webinars, and investing in courses.

I’ve narrowed down the best AI tools for LinkedIn marketing and created a system on how to use them to get streamlined results. These are the AI tools I use for myself and in my LinkedIn agency, so they’re tried and tested. I shared all my LinkedIn AI secrets to over 400 people at my recent webinar – you can get the recording link for a limited time below!

Whether you’re a professional, marketer, or business owner, understanding and using AI on LinkedIn is no longer optional. It’s the key to staying ahead in the game.

Industry leaders, including Elon Musk, have called AI the most disruptive force in history. According to a study by McKinsey, AI could impact up to 800 million jobs globally by 2030. That’s a fifth of the global workforce!

Yet, for every challenge AI brings, it creates opportunities for those ready to embrace it. So in this article I’ll breakdown how to use AI in your LinkedIn marketing and what tools are worth incorporating into your strategy.

Why LinkedIn + AI Is a Game-Changer

LinkedIn has always been the go-to platform for professionals to network and do business. But with AI, it’s transforming into so much more—a powerhouse for lead generation, content creation, and strategic growth.

What AI Can Do on LinkedIn

• Automate Your Content Creation: AI tools can help you create engaging LinkedIn posts in minutes.
• Enhance Engagement: Tools powered by AI analyze what works best—optimal posting times, trending topics, and audience preferences.
• Streamline Lead Generation: AI can analyse LinkedIn profiles, suggest potential leads, and even draft outreach messages tailored to each prospect.

If you’re still relying on manual methods to keep up, it’s time to upgrade.

Let’s start with my top 5 tools for LinkedIn…

5 Best LinkedIn AI Tools (And Why I Recommend Them)

Here are my favourite tools for automating and elevating your LinkedIn strategy.

1. ChatGPT

Why I love it: ChatGPT feels like having a 24/7 assistant that never sleeps. It generates LinkedIn post ideas, drafts, and even responses to comments—all in seconds.

How to use it:

• Generate hooks that grab attention.
• Create full posts with short paragraphs and clear calls to action.
• Use it to brainstorm content ideas based on your niche.

Pro Tip: Don’t stop at generating text. Ask ChatGPT for feedback to refine your posts before you publish.

2. Kleo

Why I love it: Imagine knowing what content in your niche is going viral before you post. That’s the power of Kleo. It analyzes top-performing LinkedIn posts so you can see what’s working for others—and replicate their success.

How to use it:

• Analyze competitors’ posts to spot trends and opportunities.
• Use data to guide your content creation, from the best posting times to high-performing topics.

3. Supergrow

Why I love it: Supergrow is a lifesaver when it comes to writing posts efficiently. It has AI-powered templates that are tailored for LinkedIn. It can reformat articles, pull content from YouTube videos, or help you craft posts that resonate with your audience.

How to use it:

• Repurpose previous posts, make posts from articles, YouTube videos or just a few quick prompts
• Create LinkedIn carousels with stunning visuals and text in minutes.
• Use the tool to batch-create and schedule posts in a content calendar
• Optimise your posts with awesome hooks and formatting tailored to LinkedIn’s algorithm.

4. Magic Post

Why I love it: Magicpost is ideal for building a strong LinkedIn presence. With templates for various post types—educational, inspirational, actionable—you’re never short of ideas.

How to use it:

• Select a content type (e.g., success story, thought leadership).
• Customise the AI-generated draft to match your tone.

5. Opus Clip

Why I love it: Repurpose your video content like a pro. Opus Clip takes long-form videos (think webinars or interviews) and transforms them into short, shareable clips for LinkedIn.

How to use it:

• Upload an existing video, like a podcast or webinar.
• Use Opus Clip to automatically generate bite-sized, attention-grabbing clips.
• Automatically create hooks, engaging subtitles and cut out all the filler words and pauses
• Schedule the videos to be posted on all your social channels

Why You Need to Act Now

The AI revolution is here, and LinkedIn is the perfect testing ground for professionals and businesses alike. Early adopters of AI tools will thrive, while those who hesitate risk falling behind. Here’s why you can’t afford to wait:

• The Numbers Don’t Lie: 72% of businesses already use AI in at least one function. Four out of five companies now rank AI as a top business priority.
• The Stakes Are High: Up to 300 million jobs could be replaced by AI by 2030, according to Goldman Sachs. Those who adapt will lead the way.
• The Opportunity Is Huge: AI has the potential to add $15.7 trillion to the global economy by 2030.

By integrating AI into your LinkedIn strategy, you’re not just keeping up—you’re setting yourself up to win.

LinkedIn AI Secrets Revealed in My Latest Webinar

If this has piqued your interest, you’re in luck. The recording of my LinkedIn AI Secrets webinar is still available—for a limited time. I was planning to take it down, but after so many requests, I’ve decided to leave it up for a little longer.

In this webinar you’ll learn:

• The big picture of AI and why you need to pay attention
• The 5 best AI tools for LinkedIn
• How to format your writing and posts for the LinkedIn algorithm
• Real-life examples of how I’ve used AI to get great results
• How you can use AI to batch-create content
• The best ChatGPT prompts to create LinkedIn posts that get engagement

… and much more.

Here’s the replay… Check it out and let me know your thoughts in the comments.

The time to act is now. LinkedIn is evolving, and with the right AI tools, you can evolve with it. Start using these tools to automate, innovate, and dominate your LinkedIn strategy today.